List of myLidl Customers
Pleasanton, 94566 , FL,
United States
Since 2010, our global team of researchers has been studying myLidl customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased myLidl for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using myLidl for Customer Loyalty include: Lidl United States, a United States based Retail organisation with 7000 employees and revenues of $2.70 billion, LIDL US, a United States based Retail organisation with 5500 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using myLidl, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The myLidl customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lidl United States | Retail | 7000 | $2.7B | United States | In-House Applications | myLidl | Customer Loyalty | 2024 | n/a |
In 2024, Lidl United States deployed its in-house customer loyalty application myLidl across the United States to support app-based promotions and member sign up during new store openings. myLidl serves as Lidl US's Customer Loyalty application and centralizes loyalty and CRM features, including app-only deals, clip-and-apply coupons, a welcome coupon and the Super Shopper rewards program. The deployment is an in-house application used by marketing and store operations to enroll customers, manage member accounts, and push targeted offers and promotions from store and regional teams.
Functional configuration emphasizes coupon clipping and redemption workflows, reward earning and tier management, account registration and authentication, and promotional push messaging tied to store opening campaigns. Rollout activity included active promotion during store openings to drive sign-ups and extend promotional reach across Lidl US locations, and governance is organized around retail marketing and store operations to manage campaign cadence, coupon lifecycle and customer segmentation. The myLidl Customer Loyalty implementation has been used to increase customer engagement and promotional reach in the U.S. market.
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LIDL US | Retail | 5500 | $1.2B | United States | In-House Applications | myLidl | Customer Loyalty | 2022 | n/a |
In 2022, LIDL US expanded myLidl as a Customer Loyalty application across its U.S. operations. The deployment ran alongside an IT architecture modernization that covered 170 plus U.S. stores, warehouses, and corporate offices, positioning myLidl as a centralized loyalty service within the retailer's operating footprint.
The myLidl implementation focused on core Customer Loyalty capabilities, including customer enrollment and account management, targeted promotion and digital coupon orchestration, and personalization driven by purchase behavior. Configuration emphasized omnichannel account linking and mobile engagement features consistent with Customer Loyalty workflows to drive repeat visits and basket growth.
Operationally the myLidl rollout was tied into omnichannel commerce flows and store operational systems to surface offers at checkout and through mobile channels, while the CIO led complementary omnichannel and AI based forecasting initiatives that used loyalty signals to influence inventory and replenishment planning. The program impacted store operations, marketing, merchandising, and supply chain planning across the U.S.
Governance and change management were run from the CIO office with structured executive communication, phased rollout to reduce operational disruption, and stakeholder engagement to align IT P&L and data protection priorities. Reported outcomes included expanded program membership, higher basket sizes, stronger customer engagement, improved inventory management through alignment with AI based forecasting, and lower IT costs as part of the broader modernization effort.
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Buyer Intent: Companies Evaluating myLidl
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