List of Neustar Customer Analytics Customers
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United States
Since 2010, our global team of researchers has been studying Neustar Customer Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Neustar Customer Analytics for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Neustar Customer Analytics for Customer Analytics include: CarMax, a United States based Retail organisation with 30000 employees and revenues of $26.54 billion, Mastercard, a United States based Professional Services organisation with 33400 employees and revenues of $25.10 billion, Turner, a Time Warner Company, a United States based Media organisation with 10000 employees and revenues of $10.60 billion and many others.
Contact us if you need a completed and verified list of companies using Neustar Customer Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Neustar Customer Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CarMax | Retail | 30000 | $26.5B | United States | Neustar | Neustar Customer Analytics | Customer Analytics | 2015 | n/a |
In 2015 CarMax was cited as a MarketShare client prior to Neustar’s acquisition and is therefore included in Neustar Customer Analytics' marketing analytics customer footprint. Neustar Customer Analytics, in the Customer Analytics category, was used for omnichannel marketing measurement and attribution across online and offline channels in the United States, supporting marketing and analytics business functions.
Public sources list CarMax as a MarketShare customer rather than a discrete Neustar Customer Analytics case study, so module usage is inferred from MarketShare capabilities that were integrated into Neustar’s analytics and optimizer offerings. Implementation signals align with Customer Analytics capabilities such as multi touch attribution, marketing mix modeling, campaign analytics and optimizer workflows to connect campaign activity to offline outcomes.
Operational coverage centers on United States marketing operations, tying digital engagement data to retail sales locations to enable cross channel measurement. Integrations are described in functional terms only, with inferred data unification across online engagement streams and offline sales records and implied identity resolution and data orchestration to support attribution and optimizer functions.
Governance and rollout specifics were not published, however the acquisition pathway indicates MarketShare customers like CarMax were onboarded into Neustar’s centralized analytics services and measurement governance for marketing teams. This places CarMax within Neustar Customer Analytics' Customer Analytics footprint as a documented MarketShare client absorbed into Neustar’s analytics and optimizer offerings.
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Mastercard | Professional Services | 33400 | $25.1B | United States | Neustar | Neustar Customer Analytics | Customer Analytics | 2015 | n/a |
In 2015, Mastercard became part of Neustar’s customer base after Neustar acquired MarketShare, and engaged Neustar Customer Analytics to support marketing measurement and media mix attribution in the United States. The engagement is recorded as an enterprise client inclusion and centers on Customer Analytics capability for customer level marketing analytics and attribution.
The implementation footprint reflects MarketShare DecisionCloud capabilities now referenced under Neustar Customer Analytics and Neustar Optimizer, with inferred usage of marketing mix modeling, media mix attribution configuration, and customer level campaign measurement modules. Configuration likely emphasized centralized measurement workflows, attribution rule sets, and analytics reporting that align with standard Customer Analytics functional workflows.
Operational scope was focused on marketing measurement and media mix attribution in the United States, impacting marketing analytics, media planning, and measurement teams across Mastercard enterprise accounts. The engagement status stems from Mastercard being named among MarketShare’s enterprise clients and therefore integrated into Neustar’s customer offering after the acquisition.
Governance and rollout were driven by the acquisition based onboarding process, with Neustar absorbing MarketShare client relationships and provisioning Neustar Customer Analytics for ongoing attribution and measurement use. Implementation narratives emphasize system consolidation under Neustar Customer Analytics and the establishment of analytics governance for media measurement across US marketing operations.
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Turner, a Time Warner Company | Media | 10000 | $10.6B | United States | Neustar | Neustar Customer Analytics | Customer Analytics | 2015 | n/a |
In 2015 Turner implemented Neustar Customer Analytics after Neustar acquired MarketShare, with Turner Broadcasting System listed among MarketShare’s major clients in SEC disclosures. The engagement focused on audience and marketing analytics to measure advertising effectiveness and to optimize media spend in the United States market, using Neustar Customer Analytics as the analytics platform.
Neustar Customer Analytics was used to deliver core Customer Analytics capabilities aligned to media measurement, including audience segmentation, campaign attribution and media effectiveness analysis, and marketing mix modeling workflows to support advertising measurement and media planning. These functional capabilities were configured to ingest campaign and audience signals and to produce analytics outputs for campaign and media optimization use cases.
Operational coverage centered on Turner’s U.S. media and advertising business functions, supporting media planning, performance measurement, and audience analytics teams. Reporting and analytics outputs from Neustar Customer Analytics were positioned to inform media spend decisions and advertising effectiveness evaluation across Turner’s U.S. operations.
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