CarMax
12800 Tuckahoe Creek Parkway,
Richmond, 23238, VA,
United States
Richmond, 23238, VA,
United States
1 804-747-0422
Retail
CarMax Technographics
CarMax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CarMax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 CarMax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CarMax has purchased the following applications: Oracle Financials Accounting Hub for ERP Financial in 2019, UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2016, FreeWheel Strata for Agency Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CarMax is running and its propensity to invest more and deepen its relationship with Oracle , UKG , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CarMax revenues, which have grown to $26.54 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CarMax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CarMax Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Financials Accounting Hub | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 CarMax implemented Oracle Financials Accounting Hub. The Oracle Financials Accounting Hub deployment was executed as part of a cloud ERP program to centralize accounting processes for ERP Financial functions and to support Order and Inventory Management and Order to Cash workflows.
The implementation configured the Accounting Hub as the central subledger accounting and journal orchestration layer, capturing transactional feeds, applying accounting rules, and producing standardized journals for the general ledger. Configuration work emphasized mapping rules, reconciliation logic, and revenue accounting patterns consistent with ERP Financial requirements, with reusable ETL and data transformation artifacts created to support ongoing feeds.
Integrations connected Oracle Financials Accounting Hub to Oracle Fusion SCM modules including Order Management, Accounts Receivable and Inventory to surface transactional data for accounting purposes. Integration patterns included inbound and outbound ETL mappings, data schema alignment, REST and SOAP API interfaces, and SQL based transformations aligned to the companys cloud integration architecture and PaaS oriented tool suites.
Delivery and governance followed agile product team practices, with senior engineers leading requirements definition, design, configuration, testing and peer review for all Oracle SCM related developments. The program incorporated structured user and system testing, root cause troubleshooting workflows, and configuration stabilization to support finance, accounting and order to cash operating teams.
Operational ownership resided with finance, accounting and operations stakeholders, while engineering teams built API designs, data migration scripts, unit tests and reusable integration components to sustain the environment. CarMax Oracle Financials Accounting Hub integrated ERP Financial capabilities into core business functions and established ongoing governance for configuration and integration management.
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ERP Financial | ERP Financial Management |
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2020 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) | Absence and Leave Management | HCM | n/a | 2016 | 2016 |
CarMax implemented UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) in 2016, deploying an Absence and Leave Management capability to support HR, payroll, and operational timekeeping across its industrial and consumer divisions. The implementation positioned UKG Workforce Central Absence Manager as the central Absence and Leave Management application for accruals, absence tracking, and attendance workflows within CarMax.
Implementation work included configuration and ongoing maintenance of core Workforce Central components, specifically Attendance and Leave modules, Record Manager, accrual engines for PTO, vacation and sick, and Timekeeper based timekeeping. Project activities documented in project artifacts show maintenance of pay rules, pay codes, work rules, wage profiles, labor levels, schedules and shifts, and schedule and forecasting configurations consistent with an enterprise time and attendance deployment.
The solution was integrated with payroll and HR data pathways using Workforce Connect and WIM interfaces, with WIM 7.0 leveraged to build inbound employee data feeds and outbound payroll hours and wage exports. Device management and clock upgrades were part of the technical scope, including Kronos 4500 time clock upgrades and Workforce Device Manager support, and the team executed interface development using extensive calculations and database queries to reconcile time and payroll records.
Governance and rollout activities emphasized test and change control disciplines, including configuration to parallel test cycles, QA testing on upgrades, and phased addition of a consumer division. Requirements management and stakeholder engagement were formalized via BRD, FRD and RTM artifacts, JAD sessions, and diagrammatic process specifications such as activity, sequence and ER diagrams, while approval history and security mapping were implemented through custom OAF form user org mapping and a security matrix.
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Benefits Administration | HCM |
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2018 | 2018 |
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Engagement | HCM |
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2018 | 2018 |
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Employee Engagement | HCM |
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2025 | 2025 |
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Employee Experience, Employee Engagement | HCM |
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2021 | 2024 |
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Employee Self Service | HCM |
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2013 | 2013 |
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HR Compliance | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2010 | 2010 |
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Payroll | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Recruiting Chatbot | HCM |
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2016 | 2016 |
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Recruiting Chatbot | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Planning | HCM |
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2012 | 2012 |
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Workforce Scheduling | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, CarMax implemented FreeWheel Strata to support Agency Management. The FreeWheel Strata deployment established a centralized agency operations platform for CarMax, consolidating campaign order management, invoice reconciliation, rate card administration, inventory allocation, and reporting capabilities into a single system used by marketing and ad operations teams.
Configuration focused on modules for campaign trafficking and order lifecycle, billing and invoice workflow orchestration, inventory and availability controls, and audit trail reporting, with role based access and approval processes to govern agency interactions. This CarMax FreeWheel Strata Agency Management implementation aligned advertising operations with finance and marketing workflows, creating a single point of record for agency orders and billing within the United States.
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Field Service Management | ERP Services and Operations |
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2019 | 2019 |
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Insurance Policy Administration | ERP Services and Operations |
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2005 | 2005 |
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Loan Management | ERP Services and Operations |
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2017 | 2021 |
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Travel Management | ERP Services and Operations |
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2012 | 2012 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2010 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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PBX, VoiP and Phone Systems | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2019 | 2019 |
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Order Management | SCM |
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2019 | 2019 |
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Supply Chain Management | SCM |
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2020 | 2021 |
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Transportation Management | SCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Experience | CRM |
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2015 | 2015 |
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Sourcing | Procurement |
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2018 | 2018 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Servers, Storage and Networking | IaaS |
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2016 | 2016 |
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Servers, Storage and Networking | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR), EMM / MDM / MAM | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at CarMax
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CarMax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CarMax IT executives and key decision makers. This section highlights CarMax's latest recorded technology evaluations, including Temenos T24 for Core Banking on 2025-02-26, Citrix Workspace for Digital Workspace on 2025-02-19, and CDK Global DMS for Dealership Management on 2024-06-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CarMax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CarMax Technographics
CarMax is a Retail organization based in United States,
with around 30000 employees and annual revenues of $26.54 billion.
CarMax operates a diverse technology stack with applications such as
Oracle Financials Accounting Hub, UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) and FreeWheel Strata,
covering areas like ERP Financial, Absence and Leave Management and Agency Management.
CarMax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, UKG and FreeWheel, A Comcast Company.
CarMax recently adopted applications including
Bswift Evive in 2025, DocuSign eSignature in 2022 and UKG Great Place to Work Emprising in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CarMax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CarMax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CarMax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.