List of Neustar Identity DMP Customers
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United States
Since 2010, our global team of researchers has been studying Neustar Identity DMP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Neustar Identity DMP for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Neustar Identity DMP for Data Management Platform include: Jackson Hewitt, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $1.50 billion, Flashtalking, Inc., a United States based Professional Services organisation with 250 employees and revenues of $30.0 million, Jcdecaux NA, a United States based Banking and Financial Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Neustar Identity DMP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Neustar Identity DMP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Flashtalking, Inc. | Professional Services | 250 | $30M | United States | Neustar | Neustar Identity DMP | Data Management Platform | 2018 | n/a | In 2018, Flashtalking, Inc. integrated Neustar Identity DMP as part of a partnership to embed Neustar OneID identity solutions into Flashtalking’s ad management capabilities, targeting identity-driven cross-device personalization and activation. The deployment focused on programmatic and digital advertising use cases across regions, aligning the Data Management Platform with marketing and advertising operations rather than a single site or vertical. Neustar Identity DMP was configured to ingest and normalize identity signals and operate an identity graph and resolution layer that unified disparate identifiers for audience stitching and segmentation. The implementation emphasized identity resolution, deterministic and probabilistic matching workflows, and audience activation modules to feed personalized creative and targeting logic into Flashtalking’s ad serving processes. Integrations centered on direct linkage between Neustar OneID and Flashtalking’s ad management stack to enable identity continuity within programmatic activation workflows, with data flows oriented toward cross-device targeting and activation. Operational coverage included marketing and advertising teams responsible for programmatic campaigns, where the Neustar Identity DMP served as the central identity store for audience creation and activation across regional buying and execution. Governance changes involved formalizing identity resolution and activation processes into campaign orchestration, updating segmentation pipelines and activation rules to rely on unified identity signals. The stated outcome was to address identity continuity after Google's announced changes to DoubleClick IDs, enabling a unified identity approach and improved cross-device targeting through the Neustar Identity DMP integration. | |
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Jackson Hewitt | Banking and Financial Services | 7000 | $1.5B | United States | Neustar | Neustar Identity DMP | Data Management Platform | 2022 | n/a | In 2022, Jackson Hewitt deployed Neustar Identity DMP alongside ActionIQ's CX Hub to strengthen marketing and CRM capabilities across the United States. Neustar Identity DMP served as the Data Management Platform providing identity resolution from TransUnion's Neustar to underpin audience orchestration and persistent customer profiles. The implementation prioritized identity resolution and omnichannel orchestration modules, using Neustar Identity DMP to convert anonymous web traffic into known customer identities and to populate unified customer profiles. ActionIQ's CX Hub was used as the orchestration layer for building and executing scalable omnichannel journeys and for segmenting audiences for marketing and CRM use cases. Integration scope centered on linking Neustar identity resolution outputs into ActionIQ's orchestration workflows and downstream marketing and CRM processes, supporting marketing and CRM teams in the United States. Technical architecture emphasized a centralized identity graph and audience store within the Data Management Platform, feeding orchestrated journey triggers in ActionIQ. Governance workstreams focused on establishing identity resolution rules and orchestration playbooks, with rollout aligned to marketing and CRM use cases rather than enterprise IT modernization. The effort is reported to enable conversion of anonymous web traffic into known customers and to support scalable omnichannel journeys. | |
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Jcdecaux NA | Banking and Financial Services | 10 | $1M | United States | Neustar | Neustar Identity DMP | Data Management Platform | 2019 | n/a | In 2019, JCDecaux North America integrated Neustar Identity DMP, a Data Management Platform, to bring location based audience intelligence into digital out of home advertising. The work embedded Neustar’s ElementOne audience intelligence capabilities into the Neustar Identity Data Management Platform to establish identity driven measurement and activation for DOOH campaigns. The implementation leveraged identity resolution and audience profiling capabilities within Neustar Identity DMP, with configuration for geo fenced audience segments, location based attribution, and campaign activation workflows. Functional modules included identity resolution, audience segmentation, and measurement orchestration, aligned to advertising use cases for planning, targeting, and post campaign analysis. Operational scope focused on marketing and advertising teams across North America, with integration of ElementOne data pipelines into the Identity DMP to operationalize location signals for DOOH inventory. Governance centered on centralized identity resolution and audience data controls inside the Neustar Identity DMP, and the deployment enabled geo fenced audience profiling and measurement of DOOH campaign efficacy via identity resolution as the primary outcome. |
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