List of Numerator Insights Customers
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United States
Since 2010, our global team of researchers has been studying Numerator Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Numerator Insights for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Numerator Insights for Customer Analytics include: Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion, Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, The King Arthur Baking Company, formerly The King Arthur Flour Company, a United States based Manufacturing organisation with 500 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Numerator Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Numerator Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | Numerator | Numerator Insights | Customer Analytics | 2023 | n/a |
In 2023, Diageo deployed Numerator Insights to uncover early product perceptions and inform strategy for an emerging brand. Numerator Insights is a Customer Analytics application that delivered panel-based consumer insights to support brand-management and marketing decisions. The published Numerator case study from August 2023 describes using consumer panel data to shape product strategy, while the preview does not specify a geographic region.
Implementation focused on consumer panel analytics, product perception tracking, and segmented reporting configured for brand teams. Numerator Insights provided time-series trend signals and dashboard reporting to surface early indicators on purchase intent, awareness, and attribute perception, enabling iterative product-strategy discussions. Configuration emphasized self-service visualization for marketing and brand-management stakeholders to explore panel slices and attribute-level feedback.
Operational scope centered on brand-management and marketing functions within Diageo, with insights routed into product strategy and campaign planning workflows. Governance emphasized embedding Numerator Insights outputs into regular brand review cycles and decision checkpoints, creating structured handoffs between insights analysts and marketing owners. The case study highlights the use of panel-based consumer data to shape product strategy, without reporting specific outcomes or regional rollout details.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Numerator | Numerator Insights | Customer Analytics | 2020 | n/a |
In 2020, Reckitt Benckiser deployed Numerator Insights to operationalize shopper segmentation for shopper insights and category and brand management. Numerator Insights served as a Customer Analytics platform to bring shopper segments to life and to surface segment-level evidence for category planning and retailer strategy discussions.
The implementation emphasized segmentation and audience profiling capabilities, including cohort analytics, segment-level dashboards, and visualization to map shoppers to purchase behaviors. Configuration work focused on segment definition, profile enrichment, and exportable segment lists to support downstream planning and targeting workflows used by category and brand teams.
Operational coverage centered on shopper insights, category management, brand teams, and retailer strategy stakeholders who consumed segment intelligence for targeting analysis, assortment reviews, and promotion planning. The platform was embedded into routine category review workflows to provide segment-driven inputs for assortment and retailer negotiation discussions.
The Numerator case study published April 2020 highlights segmentation-driven insights used to better target shoppers and inform retailer and category strategies and refers readers to a downloadable case study for the full outcomes. Reckitt Benckiser used Numerator Insights Customer Analytics to supply segment-based evidence into category planning and retailer strategy processes.
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The King Arthur Baking Company, formerly The King Arthur Flour Company | Manufacturing | 500 | $150M | United States | Numerator | Numerator Insights | Customer Analytics | 2025 | n/a |
In 2025 The King Arthur Baking Company deployed Numerator Insights as a Customer Analytics capability to develop targeted shopper understanding for the United States market, supporting marketing, brand management, and innovation teams. The implementation explicitly combined Numerator Insights with Numerator Verified Voices to identify gluten-free shoppers and to create validated audience segments for commercial and product decision making.
Numerator Insights was used to generate audience segmentation, shopper profiling, and household penetration measurement that informed campaign targeting and portfolio innovation workflows. The implementation leveraged Verified Voices as a panel-based validation layer to corroborate behavioral signals and refine segment definitions, aligning analytics outputs with operational marketing and brand management use cases.
Operational coverage was centered in the United States and focused on marketing, brand management, and product innovation functions. A case study published in January 2026 reported improved audience understanding and household penetration for the brand, indicating that Numerator Insights paired with Numerator Verified Voices became a governance touchpoint for segment definition and go-to-market prioritization.
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