List of OpenAI Sora Customers
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Since 2010, our global team of researchers has been studying OpenAI Sora customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased OpenAI Sora for Generative AI Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using OpenAI Sora for Generative AI Platforms include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Mattel, a United States based Retail organisation with 34000 employees and revenues of $5.38 billion, MIXI Inc, a Japan based Professional Services organisation with 1717 employees and revenues of $1.05 billion, Figure AI, a United States based Manufacturing organisation with 120 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using OpenAI Sora, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Figure AI | Manufacturing | 120 | $12M | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2024 | n/a |
In 2024, Figure AI implemented OpenAI Sora within its Generative AI Platforms stack to develop specialized models that improve humanoid robots' language understanding and reasoning, supporting R&D and robotics automation business functions. Figure partnered with OpenAI to build these models, focusing development and experimentation in the United States and aligning model work to robotics research priorities.
The implementation concentrated on generative and reasoning capabilities common to Generative AI Platforms, including model fine tuning, multimodal language and perception reasoning, conversational language understanding, and hosted inference endpoints. OpenAI Sora was configured to support iterative model training workflows and experiment tracking used by Figure AI researchers, with pipelines for data ingestion, supervised fine tuning, and evaluation targeted at robotic dialogue and decision tasks.
Operational integration centered on embedding model endpoints into robotics R&D toolchains and the humanoid control stack, enabling natural language interfaces and higher level reasoning to inform autonomy and task sequencing. Architecture combined cloud based model development and hosted inference with closer to hardware inference integration for robotics control and low latency interaction, reflecting typical deployment patterns for production generative AI applied to robotics.
Governance emphasized model lifecycle controls, data handling procedures, and staged rollouts inside R&D, with structured validation gates before broader automation adoption. The narrative describes Figure AI, OpenAI Sora, Generative AI Platforms, and the targeted business functions of R&D and robotics automation as the core implementation signals.
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Mattel | Retail | 34000 | $5.4B | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
In 2025, Mattel began testing OpenAI Sora 2 via the Sora API as part of a collaboration announced at OpenAI's Developer Day in October 2025. The project uses OpenAI Sora within Mattel's product development and creative R and D workflows under the Generative AI Platforms category to accelerate product ideation and early concept exploration.
The implementation focuses on converting designer sketches into shareable video concepts to support rapid prototyping and design reviews. Configuration centers on API-driven inference pipelines that accept visual inputs from designers, orchestrate Sora 2 video generation, and produce reviewable assets for creative teams. Functional capabilities emphasized in the pilot include sketch ingestion, automated concept visualization, and output packaging for stakeholder review.
Integration work is scoped to embed the Sora API into Mattel's existing designer workflows and prototyping pipelines, enabling designers and product teams to invoke model runs from within their creative toolchain. Operational coverage targets product development and creative R and D teams, with staged pilot usage to validate video concept generation in early-stage design reviews. Governance during the pilot emphasizes controlled access to the Sora API, review gating for generated content, and iterative tuning of prompts and input formatting.
The collaboration is intended to streamline early-stage design reviews and rapid prototyping by producing shareable video concepts directly from designer sketches. The narrative centers on using OpenAI Sora as a Generative AI Platforms capability to speed ideation and to standardize how visual concepts are translated into reviewable motion assets for development and creative stakeholders.
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Microsoft | Professional Services | 221000 | $243.0B | United States | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
In 2025 Microsoft integrated OpenAI Sora into Bing Video Creator to enable short AI-generated videos for creative and marketing content generation across regions. The Bing Video Creator launch in June 2025 made Sora-powered 5-second clips available on Bing mobile worldwide excluding China and Russia, expanding public access to Sora capabilities and democratizing short-form video creation.
OpenAI Sora was embedded into Bing Video Creator's generation pipeline to handle model inference for brief clip production, aligning with Generative AI Platforms functional patterns. The integration surfaced prompt-driven creative generation and template-driven clip assembly, with short-form format presets tuned for marketing and content creation workflows.
Deployment scope covered the Bing mobile experience as the initial public channel, with the June 2025 rollout making capabilities broadly accessible outside China and Russia. Microsoft positioned OpenAI Sora within Bing Video Creator to impact content creation and marketing functions, and the public launch emphasized wider user access to Generative AI Platforms powered short-form video tools.
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Professional Services | 1717 | $1.1B | Japan | OpenAI | OpenAI Sora | Generative AI Platforms | 2025 | n/a |
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