Mattel
333 Continental Boulevard,
El Segundo, 90245-5012, CA,
United States
El Segundo, 90245-5012, CA,
United States
1 310-252-2000
Retail
Mattel Technographics
Mattel Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mattel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Mattel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mattel has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2023, Kofax MarkView for AP Automation in 2012, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mattel is running and its propensity to invest more and deepen its relationship with Workday , Tungsten Automation , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mattel revenues, which have grown to $5.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mattel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mattel Data, Technology Stack, and Enterprise Applications
HCM
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax MarkView | AP Automation | ERP Financial Management | n/a | 2012 | 2012 |
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AP Automation | ERP Financial Management |
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2023 | 2023 |
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AR Automation | ERP Financial Management |
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2023 | 2023 |
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2005 | 2005 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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Expense Management | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Data Warehouse Appliance | IaaS |
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2017 | 2017 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2017 | 2018 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2003 | 2003 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Document Management | Content Management |
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2015 | 2015 |
eCommerce
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2008 | 2008 |
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eCommerce | eCommerce |
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2003 | 2003 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2015 | 2015 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Enterprise Asset Management | ERP Services and Operations |
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2023 | 2023 |
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Legal Practice Management | ERP Services and Operations |
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2018 | 2018 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2016 | 2017 |
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Treasury Management | TRM |
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2023 | 2023 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2023 | 2023 |
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Order Management | SCM |
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2023 | 2023 |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2023 | 2023 |
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Warehouse Management | SCM |
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2015 | 2015 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2012 | 2012 |
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Source to Pay | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
PLM and Engineering
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
IT Decision Makers and Key Stakeholders at Mattel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mattel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mattel Technographics
Mattel is a Retail organization based in United States,
with around 34000 employees and annual revenues of $5.38 billion.
Mattel operates a diverse technology stack with applications such as
Workday Absence Management, Kofax MarkView and Microsoft Azure Cloud Services,
covering areas like Absence and Leave Management, AP Automation and Application Hosting and Computing Services.
Mattel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Tungsten Automation and Microsoft.
Mattel recently adopted applications including
Workday Absence Management in 2023, Workday Compensation in 2023 and Apty in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mattel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mattel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mattel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.