AI Buyer Insights:

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

Mattel
Location
333 Continental Boulevard,
El Segundo, 90245-5012, CA,
United States
Website
https://www.mattel.com/
Phone
1 310-252-2000
Artw industry
Retail
Employee
Revenue

Mattel Technographics

Mattel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mattel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Mattel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mattel has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2023, Kofax MarkView for AP Automation in 2012, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mattel is running and its propensity to invest more and deepen its relationship with Workday , Tungsten Automation , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mattel revenues, which have grown to $5.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mattel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Mattel Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Workday Legacy Workday Absence Management Absence and Leave Management HCM n/a 2023 2024
BackGround Screening HCM 2020 2020
Candidate Relationship Management, Talent Sourcing HCM 2019 2019
Compensation Management HCM 2023 2024
Core HR HCM 2014 2018
Core HR HCM 2022 2023
Digital Adoption HCM 2023 2023
Employee Experience HCM 2020 2020
Employee Experience, Employee Engagement HCM 2022 2022
Employee Experience, Employee Engagement HCM 2022 2024
Employee Recognition and Rewards Management HCM 2023 2024
Onboarding HCM 2022 2022
Onboarding HCM 2021 2021
Payroll HCM 2022 2023
Performance and Goal Management HCM 2023 2024
Performance and Goal Management, Employee Engagement HCM 2021 2021
Recruiting HCM 2021 2021
Recruiting, Applicant Tracking System HCM 2020 2020
Recruiting, Applicant Tracking System HCM 2021 2021
Succession and Leadership Planning HCM 2023 2024
Talent Sourcing HCM 2022 2022
Time and Attendance HCM 2013 2013
Time and Attendance HCM 2023 2024
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Tungsten Automation Legacy Kofax MarkView AP Automation ERP Financial Management n/a 2012 2012
AP Automation ERP Financial Management 2023 2023
AR Automation ERP Financial Management 2023 2023
AR Automation ERP Financial Management 2020 2020
ERP Financial ERP Financial Management 2005 2005
ERP Financial ERP Financial Management 2023 2023
ERP Financial ERP Financial Management 2023 2023
Expense Management ERP Financial Management 2023 2023
Payment Processing ERP Financial Management 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2015 2015
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2003 2003
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Data Warehouse Appliance IaaS 2017 2017
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Application Performance Management ITSM 2015 2015
Application Performance Management ITSM 2010 2010
IT Service Management ITSM 2017 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Analytics CRM 2021 2021
Customer Experience CRM 2018 2018
Customer Support CRM 2015 2015
Marketing Analytics CRM 2003 2003
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2015 2015
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2018 2018
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Data Warehouse Analytics and BI 2017 2017
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Asset Management Content Management 2020 2020
Document Management Content Management 2015 2015
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2008 2008
eCommerce eCommerce 2003 2003
eCommerce eCommerce 2015 2015
Shipping Management eCommerce 2018 2018
Shipping Management eCommerce 2015 2015
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Enterprise Asset Management ERP Services and Operations 2023 2023
Legal Practice Management ERP Services and Operations 2018 2018
EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
EPM EPM 2023 2023
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Generative AI Platforms AI Development 2023 2023
Generative AI Platforms AI Development 2025 2025
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Governance, Risk and Compliance TRM 2023 2023
Treasury Management TRM 2016 2017
Treasury Management TRM 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2023 2023
Web Application Firewalls (WAF) CyberSecurity 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Natural Language Processing AI-Powered Application 2019 2019
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Order Management SCM 2023 2023
Order Management SCM 2023 2023
Supply Chain Management SCM 2012 2012
Supply Chain Management SCM 2023 2023
Warehouse Management SCM 2015 2015
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Procurement Procurement 2012 2012
Source to Pay Procurement 2019 2019
Supplier Relationship Management Procurement 2012 2012
PLM and Engineering
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Product Lifecycle Management PLM and Engineering 2016 2016
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transactional Email PaaS 2018 2018
IT Decision Makers and Key Stakeholders at Mattel
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Mattel Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Mattel Technographics

Mattel is a Retail organization based in United States, with around 34000 employees and annual revenues of $5.38 billion.

Mattel operates a diverse technology stack with applications such as Workday Absence Management, Kofax MarkView and Microsoft Azure Cloud Services, covering areas like Absence and Leave Management, AP Automation and Application Hosting and Computing Services.

Mattel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Workday, Tungsten Automation and Microsoft.

Mattel recently adopted applications including OpenAI Sora in 2025, Workday Absence Management in 2023 and Workday Compensation in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Mattel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Mattel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Mattel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.