Mattel
333 Continental Boulevard,
El Segundo, 90245-5012, CA,
United States
El Segundo, 90245-5012, CA,
United States
1 310-252-2000
Retail
Mattel Technographics
Mattel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mattel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34000 Mattel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mattel has purchased the following applications: Kofax MarkView for AP Automation in 2012, Workday Absence Management for Absence and Leave Management in 2023, Oracle Fusion Cloud Fixed Assets for Enterprise Asset Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mattel is running and its propensity to invest more and deepen its relationship with Tungsten Automation , Oracle , HighRadius or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mattel revenues, which have grown to $5.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mattel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mattel Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax MarkView | AP Automation | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, Mattel implemented Kofax MarkView as an AP Automation platform. The deployment was positioned to support Accounts Payable and related payment processing workflows across Legal and Business Affairs while interfacing with corporate finance and procurement functions.
The Kofax MarkView implementation was configured to manage invoice capture and document-centric approval routing, and to support expense report and accrual tracking workflows consistent with AP Automation capabilities. The implementation was used operationally by Legal and Business Affairs staff to support contract execution and payment processing tasks, and to prepare supporting financial documentation.
Kofax MarkView was integrated with existing enterprise systems listed by end users, including Oracle for accounting and general ledger alignment, Concur for expense paperwork, DocuSign for contract execution workflows, and document repositories such as FileBridge and the corporate DMS. End user tooling also included Microsoft Office Suite, Lync, eCounsel, and Workshare Compare as part of the day to day operational stack, and the vendor for the Kofax MarkView engagement is recorded as Tungsten Automation.
Governance and adoption included on boarding and end user training for legal administrative staff, with a LinkedIn record showing a Sr. Administrative Assistant in Legal using MarkView between November 2015 and November 2018. Operational responsibilities linked the system to cross functional partners in Finance, Human Resources, Strategic Development, Licensing, and Global Procurement, embedding Kofax MarkView into contract liaison and payment processing workflows.
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AP Automation | ERP Financial Management |
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2023 | 2023 |
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AR Automation | ERP Financial Management |
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2023 | 2023 |
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2005 | 2005 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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Expense Management | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2023 | 2024 |
In 2023 Mattel implemented Workday Absence Management as part of its Workday Cloud HCM environment to centralize Absence and Leave Management for HR and payroll functions. The deployment sits alongside Workday HCM, Security, Advanced Compensation and Performance Management modules, and was executed from the company’s existing Workday environment in San Francisco, CA.
The implementation focused on configuring Time Off plans and accrual calculations, eligibility rules, Attendance Occurrence tracking, and tailored FMLA and Covid Sick Leave policies for US Massachusetts employees. Workday Absence Management was configured to support year end activities including uploading Holiday calendars and floating holidays and to adjust accruals, reflecting standard absence plan administration and leave entitlement calculations.
Operational integration used Workday EIBs and inbound loads to update time off and calendar data, and leveraged existing Workday integrations and custom object EIB loads for related employee data updates. The broader Workday environment workstreams ran in parallel with NGF financial account configuration and Advanced Compensation cycles, ensuring alignment of time off records with compensation and payroll processes where account code mapping to a future Oracle Cloud target was specified.
Governance changes included rule based business process configuration, validation rules, alerts and notifications to enforce audit compliant approval steps for HR business processes, role based security groups for approval flows, and documented eligibility and notification rules to standardize absence requests and approvals. The project emphasized process controls and security configuration within Workday Absence Management to support compliance and consistent leave administration.
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BackGround Screening | HCM |
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2020 | 2020 |
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Candidate Relationship Management, Talent Sourcing | HCM |
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2019 | 2019 |
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Compensation Management | HCM |
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2023 | 2024 |
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Core HR | HCM |
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2014 | 2018 |
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Core HR | HCM |
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2022 | 2023 |
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Digital Adoption | HCM |
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2023 | 2023 |
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Employee Experience | HCM |
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2020 | 2020 |
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Employee Experience, Employee Engagement | HCM |
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2022 | 2022 |
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Employee Experience, Employee Engagement | HCM |
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2022 | 2024 |
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Employee Recognition and Rewards Management | HCM |
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2023 | 2024 |
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Onboarding | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2022 | 2023 |
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Performance and Goal Management | HCM |
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2023 | 2024 |
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Performance and Goal Management, Employee Engagement | HCM |
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2021 | 2021 |
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Recruiting | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Succession and Leadership Planning | HCM |
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2023 | 2024 |
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Talent Sourcing | HCM |
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2022 | 2022 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Time and Attendance | HCM |
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2023 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Fusion Cloud Fixed Assets | Enterprise Asset Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Mattel implemented Oracle Fusion Cloud Fixed Assets as its Enterprise Asset Management solution. The deployment was executed within the Oracle Fusion Cloud Applications environment to centralize fixed asset accounting, provide a controlled asset master, and support subledger depreciation and reconciliation workflows.
Configuration centered on core fixed assets capabilities including asset creation and hierarchies, capitalization and depreciation scheduling, asset transfers, retirements and disposals, and asset accounting interfaces to the general ledger. Implementation artifacts and delivery responsibilities included design and development of Reports, Integrations, Conversions, and Extensions objects, with unit testing and operational reporting built using BI Publisher, OTBI, and Narrative Reporting. Security role configuration, data security rules, and custom role development were implemented alongside cloud system administration to enforce access controls and segregation of duties.
Integrations were implemented with Oracle ERP financial domains including GL, AP, AR, FA, PO, Cash Management, Supply Chain Management and Projects to ensure transactional and accounting alignment across procure to pay, project capitalization, and inventory movements. Operational coverage emphasized finance and asset accounting functions and extended to procurement and project finance processes, aligning fixed asset events with upstream procurement and project systems.
Governance and rollout processes were structured around technical and functional collaboration, with Solutions Architect oversight for RICE object design, documentation, unit test support, and report governance. Controls focused on role based access, data security enforcement, and standardized report and integration ownership to sustain ongoing cloud system administration and change control for Oracle Fusion Cloud Fixed Assets.
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Legal Practice Management | ERP Services and Operations |
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2018 | 2018 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Document Management | Content Management |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2008 | 2008 |
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eCommerce | eCommerce |
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2003 | 2003 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2023 | 2023 |
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Order Management | SCM |
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2023 | 2023 |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2023 | 2023 |
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Warehouse Management | SCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2003 | 2003 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2010 | 2010 |
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IT Service Management | ITSM |
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2017 | 2018 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2012 |
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Source to Pay | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2016 | 2017 |
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Treasury Management | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Data Warehouse Appliance | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mattel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mattel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mattel IT executives and key decision makers. This section highlights Mattel's latest recorded technology evaluations, including PTC Intland CodeBeamer for Application Lifecycle Management on 2025-11-24, Blue Yonder Warehouse Labor Management (ex JDA Warehouse Labor Management) for Workforce Management on 2025-09-23, and CCBill for Payment Processing on 2025-08-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mattel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mattel Technographics
Mattel is a Retail organization based in United States,
with around 34000 employees and annual revenues of $5.38 billion.
Mattel operates a diverse technology stack with applications such as
Kofax MarkView, Workday Absence Management and Oracle Fusion Cloud Fixed Assets,
covering areas like AP Automation, Absence and Leave Management and Enterprise Asset Management.
Mattel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, Workday and Oracle.
Mattel recently adopted applications including
OpenAI Sora in 2025, Oracle Cloud ERP Accounts Payable in 2023 and Oracle Fusion Cloud Financials Accounts Receivable in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mattel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mattel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mattel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.