Mattel

333 Continental Blvd,
El Segundo, 90245, CA,
United States

https://www.mattel.com/

1 310-252-2000

Retail

Mattel Technographics

Mattel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mattel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33000 Mattel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mattel has purchased the following applications: Kofax MarkView for AP Automation in 2012, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, New Relic APM for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mattel is running and its propensity to invest more and deepen its relationship with Kofax , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mattel revenues, which have grown to $5.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mattel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Mattel Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Kofax	Legacy	Kofax MarkView	AP Automation	ERP Financial Management	n/a	2012	2012
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2005	2005
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2021	2022
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2005	2005

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2015	2015
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Warehouse Appliance	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Web Application Firewalls (WAF)	IaaS	Subscribe	2021	2021

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2015	2015
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2017	2018

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Candidate Relationship Management, Talent Sourcing	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2014	2018
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Employee Experience, Employee Engagement	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Employee Experience, Employee Engagement	HCM	Subscribe	2022	2024
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2013	2013

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2003	2003
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2017	2017

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2020	2020

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2008	2008
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2003	2003
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2018	2018

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Legal Practice Management	ERP Services and Operations	Subscribe	2018	2018

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2012	2012

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2012	2012

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2016	2017

IT Decision Makers and Key Stakeholders at Mattel

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Vice President of Sales	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Vice President of Sales	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Director IT - Global Product Development	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of Sales	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Operations	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Director Of Operations	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP of IT	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	CHRO / CPO	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director Compensation	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Global Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Sr Director Global Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Head of Global Indirect Procurement	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	VP, International Tax	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director International Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Tax	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP HR	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP IT	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP HR	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	COO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President U.S. Marketing	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Customer Marketing	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Global Marketing and Category Lead	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Brand Marketing \| WWE	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Digital Engagement Group, Digital Marketing	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, E-commerce & Performance Marketing	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Global Brand Marketing	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Finance, Global FP&A	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager Global Procurement	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Director Of Information Technology	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP - Tax	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Tax Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Human Resources - Mattel Southeast Asia Pte. Ltd.	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Business Partner	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	HR Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Associate Manager Supply Planning	Manager	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Shipping & Receiving Lead	Manager	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Global Supply Chain Operations	VP	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Logistics	Director	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	EVP, Chief Technology Officer	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP, Global Supply Chain Technology	VP	Supply Chain	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director of Enterprise Architecture & Application Integration	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Finance Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Executive Vice President and Chief Legal Officer	CXO	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Senior Director	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President Human Resources	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Legal and Business Affairs and Assistant General Counsel	VP	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Manager HR Policy & Compliance	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Associate General Counsel & Senior Director - Legal & Business Affairs	Director	Legal	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by Mattel Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Mattel Technographics

ERP Financial Management

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IaaS

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ITSM

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Collaboration

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HCM

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CRM

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Analytics and BI

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Content Management

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eCommerce

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