List of Optimiser CRM Customers
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Since 2010, our global team of researchers has been studying Optimiser CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimiser CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimiser CRM for CRM include: YOTEL, a United Kingdom based Leisure and Hospitality organisation with 800 employees and revenues of $500.0 million, Fox Harb'r Resort, a Canada based Leisure and Hospitality organisation with 200 employees and revenues of $25.0 million, Institute of Travel Management United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimiser CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimiser CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Fox Harb'r Resort | Leisure and Hospitality | 200 | $25M | Canada | Optimiser | Optimiser CRM | CRM | 2021 | n/a | In 2021 Fox Harb'r Resort implemented Optimiser CRM to support hospitality sales and guest relationship processes in Canada. The vendor testimonial from a Fox Harb'r sales director on Optimiser's website identifies Optimiser CRM as the application in use by the resort's sales organization, linking the system to commercial guest outreach and relationship management activities. Configuration and day to day usage appears aligned to core CRM capabilities, including contact and guest record management, opportunity and pipeline tracking, and workflow support for sales and guest services. The testimonial emphasizes ease of use and support for business processes, indicating executive sales endorsement and likely user adoption across the resort sales and guest relations functions, while detailed rollout phasing and technical integrations are not specified on the vendor page. | |
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Institute of Travel Management United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser CRM | CRM | 2022 | n/a | In 2022, Institute of Travel Management United Kingdom implemented Optimiser CRM, a CRM solution, together with Optimiser Touchpoint to automate membership management, invoicing and payments and to centralise event registration and delegate management in the United Kingdom. The deployment focused on membership and events workflows for the organisation, consolidating member and delegate data into Optimiser CRM for operational use across the charity's small staff base. The implementation configured membership management, automated billing and invoicing, payment processing workflows and event registration capabilities within Optimiser CRM. Optimiser Touchpoint was used to orchestrate automated member communications and online event registration, and the solution included QR enabled delegate tracking as part of the event management configuration. Operational governance changes aligned communications and renewal workflows to the new CRM records and automated touchpoints, creating a single source of truth for membership lifecycle and event attendance. Outcomes reported in the vendor case study include automated member communications, streamlined renewals, online event registration with QR enabled delegate tracking and improved retention. | |
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YOTEL | Leisure and Hospitality | 800 | $500M | United Kingdom | Optimiser | Optimiser CRM | CRM | 2024 | n/a | In 2024 YOTEL implemented Optimiser CRM as its CRM to centralise global sales, MICE, marketing and operations data. The deployment was positioned for global operational coverage across YOTEL properties and intended to unify booking, revenue and activity signals into a single system of record for commercial and operational teams. The implementation configured Optimiser CRM to provide a single view dashboard for revenue and activity reporting, proposal and RFP handling, and ROI tracking. Configuration work focused on CRM workflows for opportunity management, proposal lifecycle orchestration, account and contact consolidation, and cross team activity management to support Sales, MICE and Operations processes. Optimiser CRM was integrated with an AI enabled Opera Cloud PMS to surface reservation and revenue data into the CRM, enabling consolidated reporting and proposal qualification using property level booking context. The integration linked front office revenue signals with commercial pipelines so Sales, MICE, Marketing and Operations teams could access consolidated booking, proposal and revenue context inside Optimiser CRM. Governance and process restructuring aligned proposal and RFP handling to CRM driven workflows and centralized revenue reporting through role based dashboards as described in the vendor case study. The vendor case study describes that the deployment delivered a single view dashboard for revenue and activity reporting and improved collaboration across Sales, MICE and Operations. |
Buyer Intent: Companies Evaluating Optimiser CRM
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