YOTEL
Hogarth House, 136 High Holborn,
London, WC1V 6PX,
United Kingdom
London, WC1V 6PX,
United Kingdom
44 20 7100-1100
Leisure and Hospitality
YOTEL Technographics
YOTEL Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YOTEL and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 YOTEL employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YOTEL has purchased the following applications: Infor SunSystems for ERP Financial in 2016, Selfbook Direct for Reservation and Booking Management in 2023, TravelClick Business Intelligence for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YOTEL is running and its propensity to invest more and deepen its relationship with Infor , PayPal , Selfbook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YOTEL revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YOTEL intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YOTEL Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, YOTEL implemented Infor SunSystems as its core finance system, deploying a solution aligned with the ERP Financial category. The deployment targeted the finance organization based in London, United Kingdom, with a clear focus on accounts payable and employee expense processing within the hospitality company.
Infor SunSystems was configured to manage supplier invoice posting, employee expense posting, purchase order processing, supplier master data and scheduled payment runs. The implementation emphasized accounts payable module configuration and supplier record management, with payment processing configured to support multiple currencies including pounds sterling, US dollars and euros. Supplier records and purchase order information were created and maintained in SUN and IPOS, indicating a synchronization point between Infor SunSystems and the IPOS purchasing records.
Operational governance was centered on embedding finance policy checks into AP workflows, ensuring that all supplier invoices were posted into SUN and that employee expenses and purchase orders adhered to finance policies before posting. Day to day responsibilities included preparing payment runs in multiple currencies and maintaining filing of supplier records and invoices, which centralized supplier master maintenance and standardized AP processing for the London finance team.
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Selfbook | Legacy | Selfbook Direct | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, YOTEL deployed Selfbook Direct to centralize Reservation and Booking Management for its global portfolio, targeting increases in direct bookings and guest loyalty. The engagement positioned Selfbook Direct as the primary booking engine and direct channel orchestration layer for the brand, with the project scoped across multiple regions and properties rather than a single site implementation.
The implementation emphasized functional modules typical of Reservation and Booking Management, including a booking engine for direct reservations, rate and inventory controls, guest profile and loyalty linkage, and reservation workflow automation. Usage of payments and one step checkout capabilities is inferred from the case study materials, suggesting streamlined guest checkout and payment capture were configured as part of the direct booking flow.
Operational coverage extended across e-commerce, reservations, and transactions within YOTELs regional portfolios, and the solution was used to unify direct booking experiences and loyalty touchpoints across channels. No specific third party system names were reported, the deployment focused on embedding Selfbook Direct into YOTELs direct channel and loyalty processes to reduce friction in the guest booking journey.
YOTEL reported measurable outcomes from the Selfbook Direct engagement, specifically a 31% revenue increase, a 10% e-commerce conversion uplift, and a 13% increase in transactions, all attributed to the Reservation and Booking Management deployment and associated direct booking and loyalty activities.
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Reservation and Booking Management | ERP Services and Operations |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus Hospitality | Legacy | TravelClick Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, YOTEL deployed TravelClick Business Intelligence as an Analytics and BI solution to strengthen property level revenue decisioning. The implementation provided the hotel with an integrated view of forward looking and historical market data to inform commercial strategy for the YOTEL NYC property and broader revenue management processes.
TravelClick Business Intelligence was configured to deliver forward looking demand analytics, historical performance reporting, competitive rate and occupancy benchmarking, distribution channel analysis, and pace and pricing dashboards. Configured dashboards and reports enabled users to compare property performance to competitive sets, validate internal pace against market production, and generate succinct data driven speaking points for revenue meetings.
Operationally the rollout centered on revenue management and commercial teams, who used the Analytics and BI capability to understand and plan for the market, identify areas for opportunity, align pricing to the local market, and set goals to capture local business. Governance emphasized decision support and self service analytics, embedding the TravelClick Business Intelligence outputs into ongoing pricing, distribution and stakeholder communication workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2015 | 2015 |
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Lead Generation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, Sales Analytics | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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FX and Currency Management | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at YOTEL
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by YOTEL Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD YOTEL Technographics
YOTEL is a Leisure and Hospitality organization based in United Kingdom,
with around 800 employees and annual revenues of $500.0 million.
YOTEL operates a diverse technology stack with applications such as
Infor SunSystems, Selfbook Direct and TravelClick Business Intelligence,
covering areas like ERP Financial, Reservation and Booking Management and Analytics and BI.
YOTEL has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Selfbook and Amadeus Hospitality.
YOTEL recently adopted applications including
Optimiser Shop Suite in 2024, Optimiser CRM in 2024 and Optimiser Workflow Automation in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YOTEL’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YOTEL’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YOTEL technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.