List of Optimiser Lead Customers
London, SW8 1UQ,
United Kingdom
Since 2010, our global team of researchers has been studying Optimiser Lead customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimiser Lead for Lead Generation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimiser Lead for Lead Generation include: YOTEL, a United Kingdom based Leisure and Hospitality organisation with 800 employees and revenues of $500.0 million, Fox Harb'r Resort, a Canada based Leisure and Hospitality organisation with 200 employees and revenues of $25.0 million, Institute of Travel Management United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimiser Lead, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimiser Lead customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Fox Harb'r Resort | Leisure and Hospitality | 200 | $25M | Canada | Optimiser | Optimiser Lead | Lead Generation | 2022 | n/a | In 2022, Fox Harb'r Resort deployed Optimiser Lead to manage customer contacts and sales activities. The vendor testimonial from Optimiser documents use of Optimiser Lead in the hospitality context, indicating support for CRM, sales and guest relations functions within Canada. The Optimiser Lead implementation emphasizes Lead Generation capabilities including contact management, lead capture and qualification workflows, activity tracking and pipeline management, configured to support front desk, sales and guest services teams. Deployment follows a cloud oriented SaaS model common to Lead Generation platforms, with role based access controls, activity audit trails and CRM oriented workflow configuration to align sales and guest relations processes. The relationship is Fox Harb'r Resort using Optimiser Lead for Lead Generation to support sales and guest relations business functions as described in the vendor testimonial. | |
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Institute of Travel Management United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Lead | Lead Generation | 2023 | n/a | In 2023 Institute of Travel Management United Kingdom deployed Optimiser Lead as part of a combined Optimiser CRM and Optimiser Touchpoint implementation to centralize membership management, communications and event registrations across the United Kingdom. The rollout targeted the membership administration and events function within the non profit, aligning contact and registration workflows with a single CRM record store. The implementation configured CRM membership and event management modules alongside Optimiser Touchpoint driven communication automation, with Optimiser Lead used for lead capture in member and event acquisition processes. Optimiser Lead provided web capture and pipeline entry points that fed membership enrollment workflows and automated message sequences, reflecting Lead Generation category capabilities for acquisition and inbound capture. Integrations included CRM to website web forms for online registrations and touchpoint driven automated communications, as described in the vendor case study. Operational coverage was organization wide within the United Kingdom, connecting event registration touchpoints to membership records and communication workflows to ensure registration data populated the CRM and triggered follow up messages. Governance focused on centralizing contact data and standardizing registration to membership processes, embedding automated communication triggers and registration confirmation workflows in the CRM and Touchpoint configuration. The vendor documentation highlights CRM and web integration for online registrations and automated communications, and Optimiser Lead was applied to instrument lead capture for event and member acquisition. | |
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YOTEL | Leisure and Hospitality | 800 | $500M | United Kingdom | Optimiser | Optimiser Lead | Lead Generation | 2024 | n/a | In 2024, YOTEL implemented Optimiser Lead as part of an Optimiser CRM deployment to centralise sales, MICE and marketing data across its global hotel portfolio. The implementation explicitly targeted Lead Generation workflows to capture inquiries, track RFPs and record ROI on sales activities across corporate and regional sales teams. The deployment used Optimiser Lead for lead capture and RFP lifecycle management alongside Optimiser CRM capabilities for contact and opportunity management, pipeline tracking and sales process orchestration. Configuration work focused on modeling MICE and group sales workflows, standardising RFP status fields and capturing activity and revenue attribution data to support consistent reporting across properties. Operational coverage was global with European operations highlighted as a key region, and the implementation integrated with Oracle Opera Cloud PMS to align reservation and group booking records with CRM opportunities. Governance centered on a centralised RFP workflow and shared data model for sales, MICE and marketing teams, enabling reconciled lead to booking visibility through Optimiser Lead and the Optimiser CRM integration with Opera Cloud. |
Buyer Intent: Companies Evaluating Optimiser Lead
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