List of Optimiser Workflow Automation Customers
London, SW8 1UQ,
United Kingdom
Since 2010, our global team of researchers has been studying Optimiser Workflow Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimiser Workflow Automation for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimiser Workflow Automation for Customer Engagement include: YOTEL, a United Kingdom based Leisure and Hospitality organisation with 800 employees and revenues of $500.0 million, Institute of Travel Management United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million, Westminster Business Council United Kingdom, a United Kingdom based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimiser Workflow Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimiser Workflow Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Institute of Travel Management United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Workflow Automation | Customer Engagement | 2023 | n/a | In 2023, the Institute of Travel Management United Kingdom implemented Optimiser Workflow Automation to centralise membership management and automate member communications, invoicing and event management. The deployment targeted the UK & Ireland membership organisation and is positioned within the Customer Engagement category, aligning the application to membership lifecycle and constituent engagement functions. Optimiser Workflow Automation was configured to act as a single membership repository, standardising member records and embedding automated communications and invoicing workflows across membership lifecycles. Functional capabilities implemented include automated member communications, invoicing orchestration, event management and event registration workflow automation as referenced in the case study. The implementation emphasized workflow templates, event registration forms and communication sequencing to reduce manual coordination. Operational coverage focused on core business functions including membership administration, events operations, finance related to invoicing and member communications, supporting a small-staff organisation across the UK and Ireland. The configuration concentrated on role-based access to the centralised membership data and on-process automation to simplify event registration and recurring invoicing for the association. Governance changes included establishing central data stewardship and configuring approval routes and standardised workflows for membership lifecycle events and event registrations. The project delivered improved data accuracy and streamlined event registration workflows as reported in the source, with Optimiser Workflow Automation serving as the primary Customer Engagement application for membership and events operations. | |
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Westminster Business Council United Kingdom | Non Profit | 10 | $1M | United Kingdom | Optimiser | Optimiser Workflow Automation | Customer Engagement | 2022 | n/a | In 2022, Westminster Business Council United Kingdom implemented Optimiser Workflow Automation as a component of its Optimiser platform deployment. The Optimiser Workflow Automation implementation targets Customer Engagement use cases, leveraging the platform CRM, marketing and event suite to manage member contacts, run trackable marketing campaigns and handle event registrations across London. Functional configuration centered on CRM contact management, campaign tracking, automated marketing sequences and event registration workflows. Optimiser Workflow Automation was used to orchestrate event-triggered communications, registration confirmations and campaign sequencing, consolidating contact and campaign processes previously handled in spreadsheets and simplifying orchestration for a small team of roughly 10 employees. Operational scope included membership services, marketing and events, with rollout focused on centralizing member records and standardizing campaign templates to enable repeatable automation. Governance emphasis was placed on contact data hygiene and templated workflows to sustain automated Customer Engagement processes, which supported removal of spreadsheet-based processes and increased campaign reach as described in vendor reporting. | |
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YOTEL | Leisure and Hospitality | 800 | $500M | United Kingdom | Optimiser | Optimiser Workflow Automation | Customer Engagement | 2024 | n/a | In 2024, YOTEL deployed Optimiser Workflow Automation as part of an Optimiser CRM rollout across its global sales and MICE teams to centralise guest and group data and improve cross-property coordination. The implementation positions Optimiser Workflow Automation within the Customer Engagement tooling, tying CRM record consolidation to automated communication and reporting workflows for sales and events management. Optimiser Workflow Automation was configured to automate communications, task orchestration and notifications while the Optimiser CRM served as the single source of truth for guest and group data, booking statuses and activity logs. The deployment standardized sales and MICE process workflows, created centralized reporting pipelines to better track ROI from sales activities, and extended operational coverage across properties and regional sales teams, improving coordination between revenue management, sales operations and event delivery functions. |
Buyer Intent: Companies Evaluating Optimiser Workflow Automation
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