List of Optimizely One Customers
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Since 2010, our global team of researchers has been studying Optimizely One customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimizely One for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimizely One for Marketing Automation include: RAKBANK, a United Arab Emirates based Banking and Financial Services organisation with 4000 employees and revenues of $1.20 billion, Australian Red Cross, a Australia based Non Profit organisation with 3525 employees and revenues of $967.0 million, Road Scholar, a United States based Leisure and Hospitality organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimizely One, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimizely One customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Australian Red Cross | Non Profit | 3525 | $967M | Australia | Optimizely | Optimizely One | Marketing Automation | 2021 | Levo Australia |
In 2021 Australian Red Cross implemented Optimizely One to consolidate commerce and content and to operationalize Marketing Automation for fundraising and donor engagement across Australia. The deployment targeted the Australia region and focused on fundraising and marketing processes, positioning Optimizely One as the central platform for donor-facing web commerce and personalized outreach.
The implementation included Optimizely One modules CMS, Customized Commerce, Web Experimentation and ODP, with Optimizely One configured to unify content delivery and commerce catalog management. ODP was used to power personalized marketing automation campaigns, and web experimentation capabilities were applied to optimize conversion and donation flows.
Levo Digital Pty Ltd supported the implementation and integration work, enabling the orchestration of content, commerce and experimentation workflows for fundraising and marketing teams. Operational coverage was concentrated on marketing and fundraising business functions in Australia, with configuration and rollout aligned to those departmental workflows.
The deployment yielded explicit business outcomes reported by the organization, including a 37% increase in average order value, a 2800% increase in revenue and an 83% uplift in conversion, driven by the combined CMS, Customized Commerce, Web Experimentation and ODP capabilities within Optimizely One.
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RAKBANK | Banking and Financial Services | 4000 | $1.2B | United Arab Emirates | Optimizely | Optimizely One | Marketing Automation | 2023 | n/a |
In 2023, RAKBANK implemented Optimizely One as part of a Marketing Automation initiative to modernize marketing operations. The rollout focused on digital marketing and customer acquisition in the United Arab Emirates, aligning the bank's marketing function with automated campaign orchestration and experimentation capabilities.
The implementation deployed Optimizely One modules CMS, CMP, DAM and Web Experimentation, configuring content management, centralized digital asset management, CMP driven campaign orchestration, and web A/B and multivariate experimentation. Marketing automation workflows were established through the CMP to automate campaign staging, approvals and multi channel content delivery, while the DAM centralized assets for consistent cross channel use.
Operational scope covered RAKBANK's marketing teams responsible for digital acquisition in the UAE, with governance centralized through the CMP and DAM to standardize content and campaign processes and approvals. The program reduced manual work by 9 hours per week, increased engagement time by 37% and produced an 8 to 12% uplift in leads.
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Road Scholar | Leisure and Hospitality | 500 | $100M | United States | Optimizely | Optimizely One | Marketing Automation | 2017 | n/a |
In 2017, Road Scholar implemented Optimizely One to revitalize its digital presence. Optimizely One was provisioned as a combined CMS, CMP, Web Experimentation and ODP deployment to support the organization’s marketing and ecommerce operations in the United States.
Implementation concentrated on core modules for content delivery, audience segmentation and experimentation, using the CMS for content management, the CMP for personalization, and Web Experimentation for A/B testing and multivariate experimentation. The ODP capability was used to unify customer data and build segmented audiences for targeted experiences. Marketing Automation capabilities aligned with the Marketing Automation category were applied across campaign workflows, and use of Optimizely Campaign is inferred from the suite composition.
Operational coverage included marketing and ecommerce teams across the United States, aligning editorial, personalization and experimentation workflows with audience data orchestration inside Optimizely One. Integrations focused on web-facing systems and internal audience feeds within the Optimizely environment, with centralized content and experiment governance to control rollout and variant approvals.
Governance changes instituted centralized editorial controls and formal experiment review processes to manage personalization and campaign rollouts. Road Scholar reported a 30% increase in conversion rates and doubled mobile conversions between March 2023 and March 2024 following the Optimizely One deployment.
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