List of Oracle Customer Data Management Customers
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Since 2010, our global team of researchers has been studying Oracle Customer Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Customer Data Management for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Customer Data Management for Data Management Platform include: Meijer, a United States based Retail organisation with 70000 employees and revenues of $21.00 billion, Keurig Dr Pepper, a United States based Consumer Packaged Goods organisation with 29400 employees and revenues of $15.35 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Customer Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Customer Data Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Keurig Dr Pepper | Consumer Packaged Goods | 29400 | $15.4B | United States | Oracle | Oracle Customer Data Management | Data Management Platform | 2020 | n/a | In 2020 Keurig Dr Pepper implemented Oracle Customer Data Management as part of a broader CRM consolidation that followed the 2018 combination of two businesses. Oracle Customer Data Management was deployed as a Data Management Platform to model and manage the companys complex customer structures and relationships across B2C, B2B, and employee experience channels. The implementation focused on core customer data management capabilities, including entity and relationship modeling, identity resolution, hierarchy management, and stewardship workflows to deliver unified customer records for sellers. Oracle Customer Data Management was configured to provide trusted records to the field sales organization and to standardize customer attributes and relationship links used across commercial workflows. The deployment was architected on Oracle Sales as the foundation of the CRM stack, with Oracle Eloqua Marketing Automation integrated for B2B marketing, messaging, and lead distribution. Keurig Dr Pepper partnered with Apex IT on the program, and the operational coverage included sellers, B2B marketing teams, and internal IT and business support functions to ensure consistent data consumption across channels. Governance workstreams established centralized data stewardship and operational processes to sustain record quality and relationship model accuracy. The program delivered a more consistent customer experience for employees and external users, and according to customer statements it simplified support for IT and business organizations while reducing total cost of ownership. | |
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Meijer | Retail | 70000 | $21.0B | United States | Oracle | Oracle Customer Data Management | Data Management Platform | 2012 | n/a | In 2012, Meijer implemented Oracle Customer Data Management as a Data Management Platform to centralize customer records used by Corporate Customer Care. The deployment targeted contact center operations and supervisory management, providing a single customer view to support ecommerce and store agent workflows. The implementation focused on customer profile unification, identity resolution and a master customer index, combined with data governance and stewardship controls to maintain profile accuracy. Oracle Customer Data Management was configured to feed contact center information needs, support CXM grading and reporting, and provide a consistent source of customer attributes for service interactions. Integrations included Order Management Systems and the CXM Grading and Reporting System as explicit data sources, with Microsoft Office Suite used for operational reporting and analysis. Operational coverage centered on Corporate Customer Care, where supervisors managed 40 plus staff across ecommerce and store agent cohorts, and relied on the platform for daily service level adherence and escalated complaint resolution. Governance and process changes accompanied the rollout, driving weekly supervisory meetings, defined quality improvement goals, monthly performance metric reviews, workforce management payroll and analysis, training program development and technical troubleshooting workflows. Oracle Customer Data Management as a Data Management Platform served as the authoritative customer data layer informing contact center routing, quality execution and supervisory oversight. |
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