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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Paytronix AI Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Dutch Bros Coffee Retail 14000 $739M United States Paytronix Paytronix AI Artificial Intelligence Marketing 2020 n/a In 2020 Dutch Bros Coffee implemented Paytronix AI to launch its first digital loyalty program, a U.S. loyalty CRM and mobile-app deployment focused on membership acquisition and reengagement in the Artificial Intelligence Marketing category. The implementation used Paytronix AI to operationalize AI-to-IA technology across loyalty enrollment and mobile engagement workflows during the COVID-19 period. The deployment centered on the Paytronix AI application and core loyalty CRM capabilities, including membership onboarding, mobile app enrollment flows, segmented messaging, and automated reengagement orchestration. Paytronix AI provided AI powered insights that informed customer segmentation and personalized offer targeting, aligning campaign orchestration with membership acquisition and winback objectives. Operational coverage was domestic to the United States and the initiative supported marketing, loyalty program management, and CRM operations through the mobile app channel. Dutch Bros gained 1.4 million members in the first month and recovered over 220,000 lapsed members using Paytronix AI driven insights, outcomes reported in the case study. Governance and rollout emphasized rapid campaign cadence and centralized campaign orchestration driven by AI recommendations, integrating analytics into day to day marketing decision making. The program reframed loyalty workflows to prioritize AI informed segmentation and automated reengagement paths, embedding Paytronix AI into Dutch Bros Coffee loyalty and CRM processes.
Primanti Brothers Restaurant Leisure and Hospitality 102 $12M United States Paytronix Paytronix AI Artificial Intelligence Marketing 2020 n/a In 2020, Primanti Brothers Restaurant deployed Paytronix AI in an Artificial Intelligence Marketing use case to reengage lapsed guests during a COVID era campaign. The deployment targeted CRM and loyalty workflows for the U.S. restaurant footprint, focusing on segmentation and targeted offer orchestration to drive visits and spend. The implementation leveraged the Paytronix Missed Visit score, an AI driven model from Paytronix Data Insights, to identify and segment lapsed guests. Paytronix AI was used to score guest inactivity, prioritize cohorts for outreach, and orchestrate tailored offers through the restaurant brand's CRM and loyalty program, aligning scoring outputs with campaign audience lists and offer templates. Operational coverage centered on marketing and loyalty operations within the U.S. restaurants, with the Missed Visit score embedded into existing guest engagement workflows to automate segment selection and campaign targeting. The workstream emphasized lifecycle marketing terminology such as segmentation, scoring, offer personalization, and campaign orchestration to close reengagement loops. Governance and attribution were driven by Paytronix Data Insights, which the case study cites as the source for campaign modeling and results attribution. The campaign reported a 90 percent increase in visits and a 50 percent increase in spend, outcomes explicitly attributed to Paytronix AI and its Missed Visit scoring model.
Smashburger IP Holder LLC Leisure and Hospitality 7000 $500M United States Paytronix Paytronix AI Artificial Intelligence Marketing 2020 n/a In 2020, Smashburger IP Holder LLC deployed Paytronix AI as part of a U.S. CRM and loyalty marketing initiative. Paytronix AI, categorized as Artificial Intelligence Marketing, was applied to support the relaunch of the Smash Club Rewards program and to drive targeted member engagement. The implementation focused on AI driven micro segmentation and personalized one to one marketing workflows that used Paytronix AI machine learning to profile loyalty members and generate individualized offers. Functional capabilities implemented included behavioral segmentation, offer personalization, automated campaign orchestration, and an AI to IA handoff that enabled marketers to review and refine machine recommendations before activation. Operational coverage centered on loyalty marketing and CRM teams within the United States, with campaign activation across loyalty channels tied to the Smash Club Rewards relaunch. Governance introduced centralized campaign approval, segmentation controls, and marketer review processes to manage automated personalization. The customer case study credits the Paytronix AI implementation with generating $1.9M in incremental sales in 2020, roughly 6.5 percent of the brand's annual sales.
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