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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Paytronix Marketing Automation Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Dutch Bros Coffee Retail 14000 $739M United States Paytronix Paytronix Marketing Automation Marketing Automation 2021 Hathway In 2021, Dutch Bros Coffee implemented Paytronix Marketing Automation to power its first digital rewards program and a branded mobile app in the United States. Dutch Bros Coffee used Paytronix Marketing Automation as its Marketing Automation platform to centralize CRM driven loyalty, member segmentation and campaign orchestration. The deployment combined Paytronix loyalty, CRM and mobile app capabilities, and Hathway served as the application development partner responsible for the branded mobile experience. Architecturally the implementation linked Paytronix backend services to the mobile frontend and to a centralized customer profile and rewards engine, enabling lifecycle campaigns, targeted push messaging and in app offer delivery. Operational coverage focused on marketing and customer engagement across Dutch Bros Coffee U.S. stores, with an initial member acquisition of 1.4 million users in the first month and recovery of 220,000 lapsed members as reported in the public announcement. Governance centered on centralized campaign orchestration within Paytronix, coordinated app release cycles with Hathway, and alignment between marketing, IT and store operations to manage enrollment and redemption workflows.
Huhot Mongolian Grills Leisure and Hospitality 60 $7M United States Paytronix Paytronix Marketing Automation Marketing Automation 2021 n/a In 2021, Huhot Mongolian Grills implemented Paytronix Marketing Automation as its Marketing Automation platform to support a subscription-based BOGO Grill Pass. The trial for the Grill Pass launched in February 2021 and targeted increasing visit frequency across its US restaurants, positioning Paytronix Marketing Automation as the CRM and campaign execution layer for the program. Configuration focused on subscription and loyalty capabilities, with Paytronix Marketing Automation used to manage subscription enrollment, membership entitlements, and targeted CRM campaigns. The implementation layered segmentation and campaign orchestration on top of subscription lifecycle controls to drive activation and repeat visits. Operational coverage centered on Huhot’s US restaurants and guest CRM, with Paytronix Marketing Automation serving as the system of record for subscription enrollment and loyalty tracking. The rollout began as a trial and retained program-level controls for subscription lifecycle management and campaign scheduling. Paytronix explicitly supported subscriptions and loyalty capabilities for the Grill Pass, and the vendor case study reports the subscription drove large increases in customer visits and spend. Governance emphasis reflected program controls and CRM-driven campaign cadence to sustain the subscription offering.
Mr. Pickle's Sandwich Shop Leisure and Hospitality 600 $50M United States Paytronix Paytronix Marketing Automation Marketing Automation 2022 n/a In 2022, Mr. Pickle's Sandwich Shop implemented Paytronix Marketing Automation as part of a full Paytronix guest engagement platform. The deployment launched in March 2022 across the brand's United States locations to support CRM, Marketing Automation and digital ordering workflows. The implementation encompassed Paytronix loyalty, gift, order & delivery and mobile app capabilities, with Paytronix Marketing Automation used to centralize guest profiles, enable segmentation, and orchestrate triggered campaign messaging. Configuration emphasized campaign orchestration, enrollment flows for loyalty and gift programs, and mobile app-driven offer delivery consistent with Marketing Automation functional patterns. Operational coverage included marketing, customer service and restaurant-level ordering teams, with the platform serving as the primary hub for digital ordering and mobile engagement across sites. The deployment standardized guest data and engagement workflows to support campaign targeting and order lifecycle management. Governance and rollout combined a phased launch across US locations starting March 2022 with cross-functional coordination between marketing and operations. According to the Paytronix case study, after go-live the brand recorded a 25% increase in digital same-store sales and averaged approximately 1,700 app downloads per month.
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