List of Personify XP Customers
Personify XP
85 Frampton Street,
London, NW8 8,
United Kingdom
London, NW8 8,
United Kingdom
44 20 3879-1744
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Personify XP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Personify XP for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Personify XP for Personalization and Product Recommendations include: Lush, a United Kingdom based Retail organisation with 13610 employees and revenues of $1.11 billion, boohoo.com, a United Kingdom based Retail organisation with 2525 employees and revenues of $130.0 million, Endura, a United Kingdom based Manufacturing organisation with 140 employees and revenues of $43.4 million, Oasis Fashions, a United Kingdom based Retail organisation with 250 employees and revenues of $30.0 million, Mitre Sports International, a United Kingdom based Distribution organisation with 26 employees and revenues of $17.3 million and many others.
Contact us if you need a completed and verified list of companies using Personify XP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Personify XP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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boohoo.com | Retail | 2525 | $130M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, boohoo.com deployed Personify XP for Personalization and Product Recommendations on its website. The Personify XP implementation is embedded in the storefront to deliver tailored product recommendations and on-site content personalization tied to shopper behavior and session context.
The implementation leverages Personify XP capabilities common to the category, including recommendation engine logic, behavioral targeting, audience segmentation, real-time content personalization, and A/B testing for creative and recommendation variants. Configuration focused on merchandising and promotional workflows, with campaign management and rule-based personalization controls driving which products and messages surface across page templates.
Operational coverage is scoped to e-commerce business functions on the website, including merchandising, marketing campaign execution, category pages, and product detail pages. Governance is organized through centralized campaign and segment administration to align merchandising and marketing teams, and the deployment emphasizes in-page personalization and recommendation orchestration using Personify XP.
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Endura | Manufacturing | 140 | $43M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Endura implemented Personify XP to deliver Personalization and Product Recommendations on its public website. Personify XP is used as an embedded site personalization platform to drive product suggestions, audience segmentation, behavioral targeting, and on-site content variation within the online storefront.
The implementation centered on configuring the Personify XP recommendation engine, audience segmentation rules, and A/B testing capabilities to support e-commerce, marketing, and merchandising workflows. Operational coverage emphasized product detail pages, category browsing experiences, and promotional placements, while governance defined content targeting rules, test and learn workflows, and merchandising controls for algorithmic recommendations and manual overrides.
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Low Profile Holdings | Retail | 28 | $11M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Low Profile Holdings deployed Personify XP as its Personalization and Product Recommendations solution on the Hawes & Curtis e commerce website. The implementation used Personify XP to deliver behavioral targeting and product recommendations across product detail and category pages.
Configuration concentrated on runtime recommendation models, rule based merchandising logic, campaign orchestration, and content personalization workflows. Personify XP was configured to manage product recommendation widgets, personalized banners, and session based offers, and to expose administrative interfaces for marketing and merchandising users.
Deployment integrated Personify XP with the storefront through front end JavaScript instrumentation and server side APIs to consume product catalog and event data and to return decisioning responses to the renderer. Operational coverage was scoped to the single e commerce site, with primary business functions impacted including e commerce merchandising, digital marketing, and on site customer experience.
Governance established campaign authoring, testing, and approval workflows, with marketing owning personalization rules and merchandising owning product feeds and recommendation tuning. Rollout proceeded incrementally by page templates and merchandising segments, with QA gates for live experiments and configuration management for rule sets.
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Lush | Retail | 13610 | $1.1B | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2024 | n/a |
In 2024, Lush United Kingdom deployed Personify XP on its website to provide Personalization and Product Recommendations for its online storefront. The initiative concentrated on bringing real-time personalization capabilities to the customer experience layer of the e-commerce channel, aligning site merchandising and marketing activity with personalized on-site journeys.
Personify XP was configured to deliver core category-aligned capabilities including recommendation engine outputs, visitor segmentation, content personalization, real-time decisioning, A/B testing, and campaign orchestration. The deployment of Personify XP emphasized catalog and session level personalization, rule-driven content selection, and templated recommendation placements to support product discovery and cross sell workflows.
The implementation is hosted on Lush United Kingdoms website and is operated by e-commerce, merchandising, marketing, and customer experience teams. Governance centered on centralized rule and content approval workflows, frequent review cycles between merchandising and marketing, and operational processes for updating recommendation templates and segmentation criteria to keep personalization aligned with assortment and promotional plans.
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Mitre Sports International | Distribution | 26 | $17M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Mitre Sports International deployed Personify XP on its public website to deliver personalized merchandising and product recommendations. Personify XP, a Personalization and Product Recommendations solution, was implemented to enhance on-site product discovery and to support e-commerce merchandising and marketing functions.
The implementation focused on core personalization workflows, configuring behavioral segmentation, real-time recommendation logic, and rules-based merchandising controls consistent with the Personalization and Product Recommendations category. Personify XP was configured to manage recommendation templates, campaign-level personalization rules, and visitor segmentation to drive on-site product placements and targeted content variations.
Integration work centered on embedding Personify XP into the website, synchronizing product catalog feeds, and instrumenting site event tracking to feed behavioral signals to the recommendation engine. Operational coverage emphasized the e-commerce storefront and supporting processes for merchandising and marketing teams, with data flows from site interactions to the personalization engine to render product recommendations in catalog and PDP contexts.
Governance and rollout followed a phased approach, with configuration and campaign governance overseen by e-commerce and marketing stakeholders, and control points for merchandising rule changes and QA before site-wide publication. The deployment standardized personalization workflows and operational ownership for on-site recommendations using Personify XP.
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Retail | 26 | $3M | United States | Personify XP | Personify XP | Personalization and Product Recommendations | 2021 | n/a |
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Retail | 250 | $30M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2023 | n/a |
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Buyer Intent: Companies Evaluating Personify XP
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Personify XP Coverage
Personify XP is a Personalization and Product Recommendations solution from Personify XP.
Companies worldwide use Personify XP, from small firms to large enterprises across 21+ industries.
Organizations such as Lush, boohoo.com, Endura, Oasis Fashions and Mitre Sports International are recorded users of
Personify XP for Personalization and Product Recommendations.
Companies using Personify XP are most concentrated in Retail, Manufacturing and Distribution, with adoption spanning over 21 industries.
Companies using Personify XP are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Personify XP across Americas, EMEA, and APAC.
Companies using Personify XP range from small businesses with 0-100 employees - 42.86%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 14.29%.
Customers of Personify XP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Personify XP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Personalization and Product Recommendations.