List of PickFu Platform Customers
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United States
Since 2010, our global team of researchers has been studying PickFu Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PickFu Platform for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PickFu Platform for Customer Experience include: Thrasio, a United States based Retail organisation with 1200 employees and revenues of $202.0 million, Vendo, a United States based Professional Services organisation with 100 employees and revenues of $25.0 million, Beetroot Lab Latvia, a Latvia based Media organisation with 30 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using PickFu Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PickFu Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beetroot Lab Latvia | Media | 30 | $1M | Latvia | PickFu | PickFu Platform | Customer Experience | 2020 | n/a |
In 2020, Beetroot Lab Latvia used the PickFu Platform in the Customer Experience category to conduct rapid consumer testing of app icons, character art, and marketing assets for Dystopia: Contest of Heroes, targeting U.S. app-store consumers. The PickFu Platform supported short-form audience polling workflows, Beetroot Lab executed five polls over two days to collect preference signals and accelerate creative iteration. Testing centered on visual A B comparisons for icons, character renders, and store creatives, feeding directly into asset selection and user acquisition creative choices.
Operationally the work was led by design and marketing functions within the studio, integrating poll outputs into the creative review and app store listing optimization process. Governance followed a tight rapid-test cadence with successive polls shaping final artwork for the U.S. market, and the consumer testing helped refine visuals and contributed to the game achieving 1M+ downloads and a 4.8★ store rating across app stores.
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Thrasio | Retail | 1200 | $202M | United States | PickFu | PickFu Platform | Customer Experience | 2018 | n/a |
In 2018, Thrasio used the PickFu Platform to validate creative choices for its Angry Orange Amazon brand as part of a rebrand and listing optimization effort in the US e-commerce channel. The PickFu Platform provided consumer polling capabilities within the Customer Experience category to test main images, packaging, and listing creative against sample audiences prior to committing updates to live Amazon listings.
PickFu consumer polling was applied to compare alternative imagery and packaging concepts, feeding structured qualitative feedback into creative selection and listing sequencing decisions. Results from these tests were used to prioritize creative variants and to align brand, catalog, and marketing stakeholders on a single creative direction before rollout.
Thrasio operationalized the PickFu Platform outputs into the rebrand decision process, using consumer polling results to gate listing rollouts and coordinate cross functional signoff across brand, catalog, and marketing teams. Those consumer driven decisions corresponded with a reported uplift in unit session rate from 35% to 42% and supported growth of the Angry Orange business from roughly $2M to $23M in annual revenue after the rebrand.
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Vendo | Professional Services | 100 | $25M | United States | PickFu | PickFu Platform | Customer Experience | 2022 | n/a |
In 2022, Vendo Commerce implemented PickFu Platform to pre-test Amazon main images and creative for its brand clients, using the application to strengthen its Customer Experience testing regimen. The PickFu Platform was positioned as a pre-launch consumer feedback layer to avoid risky live experiments and accelerate listing launches on the Amazon US channel, aligning with Vendo Commerce's creative and e-commerce service offerings.
The implementation centered on configuration of consumer polling and creative evaluation workflows within PickFu Platform, enabling rapid comparative testing of hero images and creative variations before publication. Operationally, Vendo Commerce integrated the PickFu-driven decision process into its Amazon launch workflow for US channel accounts, directing creative teams and account managers to submit candidate assets for audience voting and selection. Governance changes included formalizing pre-launch testing as a required step in creative approval to reduce live experiment risk and to speed time to market. Explicit outcomes reported from the PickFu Platform tests included a 37% lift in daily sales and a 5–11% weekly order growth on Amazon in the US channel.
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