List of Plauti Data Management Customers
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Since 2010, our global team of researchers has been studying Plauti Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Plauti Data Management for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Plauti Data Management for Data Management Platform include: Xerox Holdings, a United States based Professional Services organisation with 26300 employees and revenues of $6.22 billion, Booksy, a United States based Professional Services organisation with 750 employees and revenues of $175.0 million, WatchBox, a United States based Retail organisation with 250 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Plauti Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Plauti Data Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Booksy | Professional Services | 750 | $175M | United States | Plauti | Plauti Data Management | Data Management Platform | 2021 | n/a |
In 2021, Booksy implemented Plauti Data Management as a Data Management Platform to deduplicate and consolidate merchant and customer data inside Salesforce. The project targeted CRM and sales processes across Booksy US and global operations to address lead and merchant duplication that was undermining outreach efficiency and commission attribution.
Plauti Data Management was deployed to provide core deduplication and consolidation capabilities, establishing a Customer 360 view in Salesforce through configurable matching rules, automated merge workflows, and standardized data quality controls. The configuration emphasized unifying merchant, account, contact, and lead records so sales teams see consolidated master records and downstream processes reference a single customer profile.
The implementation integrated directly with Salesforce CRM objects to orchestrate dedupe and merge actions within the CRM dataset, with operational coverage focused on Sales and sales operations teams responsible for outreach and commission reconciliation. Rollout was scoped to CRM and sales workflows, enabling automated reconciliation feeds and exception handling to support commission attribution processes.
Governance changes included centralized management of matching rules and stewardship workflows for merge exceptions, combined with a staged rollout across US and global CRM processes to manage operational risk. Outcomes reported by Booksy included approximately 60 percent fewer duplicate outreach efforts and faster commission reconciliation.
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WatchBox | Retail | 250 | $150M | United States | Plauti | Plauti Data Management | Data Management Platform | 2021 | n/a |
In 2021 WatchBox implemented Plauti Data Management to consolidate customer records and improve CRM and commerce data quality, using Plauti Deduplicate inside Salesforce. The deployment targeted customer 360 creation as part of a Data Management Platform initiative across WatchBox global operations, with a specific focus on aligning historic transactions to unified customer profiles.
Plauti Deduplicate was configured to perform matching, record consolidation, and canonical profile creation within Salesforce, establishing automated deduplication and consolidation workflows. The implementation emphasized attribution of historic transactions to consolidated customer records, enabling more accurate segmentation and personalized marketing and sales experiences tied to individual customer lifecycles.
Integrations centered on Salesforce as the system of record, with cleaned and deduplicated customer profiles feeding downstream CRM and commerce workflows and marketing systems. Operational coverage was global, and business functions impacted included marketing, sales, and commerce teams that relied on unified customer data for campaign targeting and sales engagement.
Governance changes included the introduction of data stewardship and ongoing deduplication policies to maintain single customer views and consistent attribution rules. Outcomes reported from the engagement included stronger segmentation, improved customer attribution for historic transactions, and month-over-month business growth linked to cleaner data from the Plauti Data Management deployment.
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Xerox Holdings | Professional Services | 26300 | $6.2B | United States | Plauti | Plauti Data Management | Data Management Platform | 2024 | n/a |
In 2024, Xerox Holdings deployed Plauti Data Management to remove duplicate and prevent recurring duplicate CRM records across its global Salesforce environment. The engagement focused on CRM and marketing data quality for Xerox's global footprint, aligning data consolidation with improved marketing targeting and client satisfaction assessments.
Plauti Data Management was implemented as a Data Management Platform and configured with deduplication, automated match-and-merge rules, cleansing pipelines, and prevention workflows to standardize contact and account records. The deployment integrated directly with Xerox's global Salesforce instances to reconcile records and prevent recurrence of duplicates at source. Configuration emphasized repeatable data quality operations and rule-based automation consistent with enterprise CRM hygiene practices.
Operational scope covered marketing and sales functions globally, with the platform used to support more accurate client satisfaction measurement and to improve marketing targeting through cleaner identity resolution. Governance changes included centralizing data quality stewardship and operationalizing ongoing monitoring and remediation processes for CRM data. The engagement resulted in cleaner, more reliable data that improved marketing and sales performance.
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