List of PROS Price Optimization and Management Customers
PROS Holdings
3200 Kirby Drive Suite 600,
Houston, 77098, TX,
United States
Houston, 77098, TX,
United States
1 713-335-5105
Professional Services
1501
$330M
Since 2010, our global team of researchers has been studying PROS Price Optimization and Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS Price Optimization and Management for Price Optimization from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS Price Optimization and Management for Price Optimization include: Europcar Mobility Group, a France based Professional Services organisation with 8000 employees and revenues of $1.53 billion, Direct Supply, a United States based Leisure and Hospitality organisation with 1300 employees and revenues of $800.0 million and many others.
Contact us if you need a completed and verified list of companies using PROS Price Optimization and Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PROS Price Optimization and Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Direct Supply | Leisure and Hospitality | 1300 | $800M | United States | PROS | PROS Price Optimization and Management | Price Optimization | 2025 | n/a |
In 2025 Direct Supply implemented PROS Price Optimization and Management to centralize pricing for its senior living essentials catalog. The deployment addresses Price Optimization across more than 500,000 categorized products and manages millions of price records across multiple pricing levels, supporting a 1300-employee organization headquartered in the United States. The implementation focuses on operationalizing pricing rules and standardized price books to reduce manual maintenance of millions of records within the pricing function.
PROS Price Optimization and Management was configured to automate cost pass-throughs and to provide prescriptive discounting guidance, capabilities typical of enterprise Price Optimization solutions. The rollout emphasized a pricing engine and rule-based configuration that supports tiered pricing levels and automated price updates, enabling pricing analysts to codify margin and cost rules into repeatable workflows. Configuration work included creation of centralized price policies and role-specific interfaces for pricing analysts and sales users.
Operationally the implementation was embedded into inside sales workflows, empowering more than 200 inside sellers with smarter discounting guidance and consistent pricing recommendations. The project reflects a long-running partnership between Direct Supply and PROS spanning more than eight years, and the Price Optimization application is used day-to-day by the pricing team and commercial sales channels to handle complexity during economic uncertainty and tariff-driven cost changes. The solution supports ongoing policy enforcement and real-time guidance at the point of quote.
Governance and process transformation centered on eliminating spreadsheet-driven price maintenance and manual approval chains, shifting control to centralized pricing governance and automated rule execution. Direct Supply uses PROS Price Optimization and Management to reduce manual touch points, automate cost pass-throughs, and scale pricing operations, which collectively transformed how pricing policies are executed across products and sales teams. The implementation narrative highlights structural change in pricing operations rather than discrete measured outcomes.
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Europcar Mobility Group | Professional Services | 8000 | $1.5B | France | PROS | PROS Price Optimization and Management | Price Optimization | 2025 | Deloitte Central Europe |
In 2025, Europcar Mobility Group implemented PROS Price Optimization and Management to centralize Price Optimization across its revenue, pricing and sales functions. The deployment centralized the PROS Platform components including PROS Smart Price Optimization and Management with the Real-Time Pricing Engine, PROS Smart Configure Price Quote, and PROS Revenue Management for Rental, providing a single platform to support forecasting, rate management, and rental optimization across the group and its brands operating in 140 countries.
Configuration work focused on demand forecasting capabilities and automated pricing workflows, the Real-Time Pricing Engine supporting hourly price updates and intraday rate adjustments, and PROS Smart Configure Price Quote enabling packaged offers and acceleration of corporate agreements. Functional modules implemented included demand forecasting for days, weeks, and months, rate management by car category, station, duration and payment type, revenue and capacity control to steer fleet deployment, and CPQ capabilities to streamline commercial selling.
Integrations and operational coverage centered on linking pricing, revenue management, fleet distribution and sales quoting within the PROS Platform, with data pipelines scaled for very high volume pricing calculations noted by Europcar Mobility Group. The program addressed manual data entry and disconnected tooling by consolidating pricing logic and enabling pricing analysts to move from repetitive input tasks to exception handling and strategy, while the platform was sized to handle the group s reported volume of price calculations at scale.
Governance and rollout were executed in partnership with Deloitte Central Europe, supported by an intensive change management program that included regular workshops, alignment meetings, and focused adoption activities. The project had top business priority status, with structured stakeholder engagement across pricing, revenue, marketing, sales and fleet management teams, and a rapid delivery cadence to accelerate time to value.
Explicit outcomes described by the program included automated hourly price updates that replaced slower manual processes, expanded forecasting horizons with pricing actions feeding into demand forecasts, greater pricing granularity for intraday rates and ancillary products, enhanced revenue management and capacity control to steer fleet to more profitable customers, and CPQ-driven improvements to commercial packaging and corporate agreement activation.
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Buyer Intent: Companies Evaluating PROS Price Optimization and Management
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FAQ - APPS RUN THE WORLD PROS Price Optimization and Management Coverage
PROS Price Optimization and Management is a Price Optimization solution from PROS.
Companies worldwide use PROS Price Optimization and Management, from small firms to large enterprises across 21+ industries.
Organizations such as Europcar Mobility Group and Direct Supply are recorded users of
PROS Price Optimization and Management for Price Optimization.
Companies using PROS Price Optimization and Management are most concentrated in Professional Services and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using PROS Price Optimization and Management are most concentrated in France and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of PROS Price Optimization and Management across Americas, EMEA, and APAC.
Companies using PROS Price Optimization and Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 100%, and global enterprises with 10,000+ employees - 0%.
Customers of PROS Price Optimization and Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified PROS Price Optimization and Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Price Optimization.