List of Qualtrics Brand XM Customers
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United States
Since 2010, our global team of researchers has been studying Qualtrics Brand XM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics Brand XM for Brand Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics Brand XM for Brand Management include: GoodRx, a United States based Professional Services organisation with 952 employees and revenues of $766.0 million, National World, a United Kingdom based Media organisation with 1179 employees and revenues of $103.0 million, National 4-H Council, a United States based Non Profit organisation with 129 employees and revenues of $38.0 million, Zebco, a United States based Consumer Packaged Goods organisation with 150 employees and revenues of $33.0 million and many others.
Contact us if you need a completed and verified list of companies using Qualtrics Brand XM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Qualtrics Brand XM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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GoodRx | Professional Services | 952 | $766M | United States | Qualtrics | Qualtrics Brand XM | Brand Management | 2019 | n/a |
In 2019, GoodRx implemented Qualtrics BrandXM to establish continuous brand tracking and real-time monitoring of reputation and awareness. Qualtrics BrandXM is deployed in the United States as a Brand Management solution and is explicitly used to connect insight to audiences so marketing and brand teams can take action on opportunities to improve brand awareness and impact.
The implementation leverages BrandXM capabilities such as recurring brand health surveys, real-time reputation monitoring, sentiment detection and brand awareness measurement, with configuration focused on scheduled tracking and dashboarded reporting. These functional modules deliver continuous measurement and flagging of emerging issues to be routed into operational workflows for campaign or communications adjustments.
Operational coverage centers on GoodRx marketing and brand functions within the United States, supporting reputation management and awareness measurement tied to customer engagement channels. The program institutes a data to action workflow where BrandXM outputs are mapped to audience segmentation and activation paths, enabling closed-loop processes between insight generation and marketing execution.
GoodRx uses Qualtrics BrandXM Brand Management outputs to identify opportunities and drive actions intended to improve brand awareness and impact, aligning brand measurement with tactical decision making and governance processes that route findings to marketing stakeholders.
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National 4-H Council | Non Profit | 129 | $38M | United States | Qualtrics | Qualtrics Brand XM | Brand Management | 2021 | n/a |
In 2021 National 4-H Council deployed Qualtrics Brand XM to support Brand Management for a national marketing and brand initiative across the United States. The deployment centered on Qualtrics Brand XM's Brand Impact Simulator to prioritize brand attributes and accelerate the development and rollout of a new brand strategy.
Configuration emphasized the Brand Impact Simulator module, enabling attribute prioritization, scenario modeling and audience-aligned measurement to inform creative, messaging and campaign sequencing. The implementation leveraged BrandXM measurement workflows to track awareness among targeted new audiences and to guide community engagement planning.
Operational scope covered the Council's marketing and brand teams across the United States, with governance focused on using simulator outputs to drive cross-team decision making and shorten approval cycles. National 4-H Council reported outcomes tied to the Qualtrics Brand XM implementation, including a 22% increase in brand awareness among new audiences, delivering the new brand strategy 35% faster and a 12% growth in online community membership.
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National World | Media | 1179 | $103M | United Kingdom | Qualtrics | Qualtrics Brand XM | Brand Management | 2016 | n/a |
In 2016, National World implemented Qualtrics Brand XM for Brand Management to centralize brand tracking and stakeholder feedback across its marketing and commercial functions. The deployment of Qualtrics Brand XM established a single platform for voice of customer capture, brand health tracking, and structured experience measurement used by marketing and audience teams.
The implementation configured core Brand Management capabilities including survey and experience orchestration, brand tracking dashboards, audience segmentation and distribution, templated report generation, and scorecarding to support editorial and commercial decision workflows. Qualtrics Brand XM was provisioned with configurable survey flows and reporting widgets to enable recurring brand measurement and ad hoc pulse feedback.
Operational design emphasized integration into existing data and workflow streams rather than wholesale replacement of operational tooling, with the platform consuming and publishing brand signals into internal CRM and contact center data sources used by commercial teams. Data collection and audience distribution were aligned to existing campaign and lead generation processes owned by commercial operations and marketing.
Rollout and governance included staged configuration, user acceptance testing and frontline training, with training materials, short video guides, and support channels delivered through Google Chats, Google Meet, face to face sessions and remote support tools. Day to day support responsibilities included help desk triage, user coaching, profile setup and access management, and ongoing process refinement to embed Brand Management practices into marketing and commercial workflows.
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Consumer Packaged Goods | 150 | $33M | United States | Qualtrics | Qualtrics Brand XM | Brand Management | 2020 | n/a |
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