National World
201 Temple Chambers 3-7 Temple Avenue,
London, EC4Y 0DT,
United Kingdom
London, EC4Y 0DT,
United Kingdom
44 20 7004-3000
Media
National World Technographics
National World Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National World and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1179 National World employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National World has purchased the following applications: Simpli.fi Advantage ERP for ERP Financial in 2019, Zellis MyView for Employee Self Service in 2019, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National World is running and its propensity to invest more and deepen its relationship with Simpli.fi , Zellis , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National World revenues, which have grown to $103.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National World intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National World Tech Stack and Enterprise Applications
National World ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Simpli.fi | Legacy | Simpli.fi Advantage ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 National World implemented Simpli.fi Advantage ERP as its ERP Financial platform to centralize core finance functions across its United Kingdom media operations. The deployment established Simpli.fi Advantage ERP as the primary financial system, positioned to support accounting and fiscal controls consistent with ERP Financial requirements.
Configuration focused on standard ERP Financial capabilities, including general ledger consolidation, accounts payable and receivable workflows, billing and invoicing orchestration, and period-end financial reporting. The implementation emphasized configurable invoicing and cash management workflows to align with media revenue cycles and internal accounting policies.
The solution was deployed alongside National Worlds digital advertising stack where staff used Simpli.fi for campaign trafficking, Google Ad Manager for ad serving, Matchcraft as a third-party API for campaign data, and Google Analytics for reporting. Rollout included operational training for digital customer support and sales liaison staff on Simpli.fi trafficking, custom requests, and inventory checks, establishing cross-functional processes between finance, sales, and digital operations for campaign reconciliation and billing governance.
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National World HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis MyView | Employee Self Service | HCM | n/a | 2019 | 2019 |
In 2019 National World implemented Zellis MyView as its Employee Self Service solution. The deployment is presented as a web-accessible Zellis MyView instance, and the organization exposes the portal via a nw.hcm.zellis.com/myview URL linked from its website.
Zellis MyView functions as an employee self-service portal, providing standard Employee Self Service capabilities such as employee profile and personal data management, payslip and pay history access, and absence and leave booking, consistent with category workflows for HR and payroll self-service. Configuration likely focuses on role-based access and employee-facing HR transactions, reflecting common module groupings in Employee Self Service implementations.
Authentication and identity integration are explicit, National World’s Zellis MyView instance uses Azure Active Directory OAuth2 for single sign-on, with an authorization flow that requests OpenID Connect scopes and a Microsoft Graph user.read scope, indicating use of Azure AD for user authentication and profile retrieval. The portal operates on a cloud-hosted Zellis subdomain, integrating web access, SSO, and user profile synchronization between Zellis MyView and Microsoft identity services.
Operational coverage centers on HR and payroll functions across National World’s United Kingdom operations, centralizing employee access to HR transactions and payroll information. Governance implications include consolidated authentication and a centralized employee portal experience, aligning HR service delivery with a single web entry point for staff access.
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National World AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, National World implemented GumGum on its website. National World deployed GumGum as an Artificial Intelligence Marketing application to support on-site advertising, contextual targeting, and visual intelligence aligned with editorial content. This places National World, GumGum, and the Artificial Intelligence Marketing relationship squarely within digital advertising and audience monetization functions.
Deployment involved embedding GumGum client-side script within article and category pages to surface page-level contextual signals and enable real-time ad selection. Functional capabilities described include contextual analysis, image and visual contextualization, and automated ad creative selection consistent with Artificial Intelligence Marketing workflows. Operational ownership appears aligned to web product and digital ad operations teams responsible for tag deployment and content-to-ad alignment across National World web properties in the United Kingdom.
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National World Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Event Management | Collaboration |
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2016 | 2016 |
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PBX, VoiP and Phone Systems | Collaboration |
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2017 | 2017 |
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National World Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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National World CRM
National World ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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National World PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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National World IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Backup as a Service (BaaS) | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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National World CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at National World
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Customer Loyalty | Director | Customer Service | |
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Digital Support Manager ( | Manager | IT | |
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Commerical Sales Team Manager | Manager | Sales | |
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Media Sales Executive | CXO | Sales | |
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Sales Support Executive | Manager | Sales | |
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Group National Sales Director | Director | Sales | |
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Head of Marketing | Director | Marketing | |
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IT & Operations Director | Director | Finance | |
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Head of IT Services | Director | IT | |
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Head of HR Systems | Director | HR | |
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Senior Group Accountant | Manager | Finance | |
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Head of Enterprise Technology | Director | IT | |
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Apps Being Evaluated by National World Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National World IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National World digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD National World Technographics
National World is a Media organization based in United Kingdom,
with around 1179 employees and annual revenues of $103.0 million.
National World operates a diverse technology stack with applications such as
Simpli.fi Advantage ERP, Zellis MyView and GumGum,
covering areas like ERP Financial, Employee Self Service and Artificial Intelligence Marketing.
National World has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Simpli.fi, Zellis and GumGum.
National World recently adopted applications including
Atex Insights in 2024, Danads Platform in 2023 and Google Workspace (Formerly Google G-Suite) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National World’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National World’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National World technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.