List of RedEye CDP Customers
Crewe, CW1 5UE,
United Kingdom
Since 2010, our global team of researchers has been studying RedEye CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RedEye CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RedEye CDP for Customer Data Platform include: Travis Perkins, a United Kingdom based Distribution organisation with 17594 employees and revenues of $6.22 billion, M And M Direct, a United Kingdom based Retail organisation with 573 employees and revenues of $200.1 million, England Lacrosse, a United Kingdom based Non Profit organisation with 18 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using RedEye CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RedEye CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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England Lacrosse | Non Profit | 18 | $3M | United Kingdom | RedEye | RedEye CDP | Customer Data Platform | 2023 | n/a | In 2023, England Lacrosse implemented RedEye CDP to build a single customer view and marketing automation capability for the national governing body in England. The deployment used RedEye CDP in the Customer Data Platform category to consolidate fragmented member records and enable personalised communications at scale. Deployment combined core CDP capabilities with marketing automation modules, aligning identity resolution, data ingestion, unified profile stitching, segmentation, and campaign orchestration. Configuration emphasized member lifecycle orchestration and automated engagement workflows to support retention and commercial offers. The implementation centralized data from disparate membership, events, and commercial sources to address data silos, creating a unified profile repository consumed by membership, marketing, and commercial teams. Operational coverage focused on membership engagement and commercial revenue channels, with the RedEye CDP and its marketing automation capabilities powering targeted email and multi channel outreach. Governance instituted data stewardship and segmentation rules to maintain profile consistency and consent handling, and rollout prioritized high value member cohorts for staged activation. Outcomes called out in the vendor case study include improved member engagement and the ability to unlock commercial value through personalised communications delivered by RedEye CDP and the integrated marketing automation modules. | |
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M And M Direct | Retail | 573 | $200M | United Kingdom | RedEye | RedEye CDP | Customer Data Platform | 2018 | n/a | In 2018, M And M Direct implemented RedEye CDP, a Customer Data Platform, to consolidate customer data into a single unified view and to centralize segmentation and campaign orchestration. The deployment emphasized unifying channel and transaction signals to create persistent customer profiles that could be used for personalization across ecommerce activity. The project positioned the RedEye CDP as the single source of truth for customer identity and behavior for marketing use cases. M And M Direct configured RedEye CDP modules for segmentation, campaign automation, and predictive engagement, building and operating over 55 personalised automated campaigns across seven countries. The implementation applied a predictive engagement model for scoring and targeting, with the vendor case study reporting a 17% uplift attributable to that model. RedEye CDP was used to sequence personalised messaging and automate audience selection and suppression as part of campaign orchestration. Operational coverage extended to ecommerce and central marketing functions across seven countries, using the unified customer view to coordinate cross-channel personalization and lifecycle messaging. The vendor case study reports the initiative delivered seven-figure ecommerce revenue uplift, linking RedEye CDP driven segmentation and automation to measurable commercial outcomes. Governance and rollout emphasized centralized profile management and campaign workflow standardization to align marketing teams with CDP-driven processes. | |
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Travis Perkins | Distribution | 17594 | $6.2B | United Kingdom | RedEye | RedEye CDP | Customer Data Platform | 2017 | n/a | In 2017, Travis Perkins implemented RedEye CDP, a Customer Data Platform, to operationalize predictive modelling and multi-channel CRM campaigns across its UK business. The RedEye CDP deployment focused on customer churn prediction and VIP customer identification to support retention and customer lifetime value initiatives. The implementation used RedEye CDP predictive modeller capabilities and AI driven scoring to build churn and VIP predictive models, with model configuration, training workflows, and scoring pipelines embedded into campaign decisioning. RedEye CDP was used to generate scores and segments that informed targeting rules and replenishment of CRM campaign audiences. Operational coverage centered on marketing and CRM functions within Travis Perkins UK, where predictive scores were applied to email, direct marketing, and digital campaign orchestration. The project linked CDP scoring outputs to multi-channel campaign workflows to standardize audience selection and treatment logic across channels. Governance emphasized operationalizing model outputs into campaign workflows and establishing scoring refresh and campaign cadence processes to keep customer treatments aligned with predictive signals. Outcomes reported from the engagement included improved retention and increased customer lifetime value as a result of the churn and VIP modelling work implemented with RedEye CDP. |
Buyer Intent: Companies Evaluating RedEye CDP
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