List of ReferenceEdge Customers
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United States
Since 2010, our global team of researchers has been studying ReferenceEdge customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ReferenceEdge for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ReferenceEdge for Customer Engagement include: databricks, a United States based Professional Services organisation with 5500 employees and revenues of $1.60 billion, Ceridian, a United States based Professional Services organisation with 8526 employees and revenues of $1.25 billion, BlackLine, a United States based Professional Services organisation with 1830 employees and revenues of $653.0 million and many others.
Contact us if you need a completed and verified list of companies using ReferenceEdge, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ReferenceEdge customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BlackLine | Professional Services | 1830 | $653M | United States | Point of Reference | ReferenceEdge | Customer Engagement | 2020 | n/a |
In 2020 BlackLine implemented ReferenceEdge to standardize and simplify its advocacy and sales reference request process. The company reported a go live with ReferenceEdge in mid January 2021 and designated the application as its Customer Engagement platform for reference and advocate management across commercial teams.
Configuration work focused on centralizing reference and advocate content, standardizing request intake workflows, and consolidating a content library to enable repeatable Sales and Customer Success processes. ReferenceEdge was configured to deliver program-level reporting and role-based access controls, aligning functional capabilities with common Customer Engagement patterns for reference programs and advocacy management.
The rollout spanned Sales and Customer Success functions and reached approximately 250 users globally, creating a single source of truth for reference materials and requests. Governance changes emphasized regular reporting cadence and formalized program governance to improve oversight of advocate usage and reference activity across regions.
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Ceridian | Professional Services | 8526 | $1.2B | United States | Point of Reference | ReferenceEdge | Customer Engagement | 2019 | n/a |
In 2019 Ceridian implemented ReferenceEdge in the Customer Engagement category as part of its Community & Advocacy program to support North America and EMEA operations. The deployment was positioned to centralize reference management, raise data quality, drive seller adoption, and enable greater self service for internal requestors across Customer Success and related functions.
The ReferenceEdge implementation consolidated reference workflows into a single operational layer, combining centralized reference workflow management, request orchestration, and data quality controls. Configuration emphasized cataloging reference assets, managing request lifecycles, and providing an internal self service request portal for sales and customer success teams.
Integrations included a referenced connection to Influitive to align advocate engagement with reference activities and to surface advocates for campaigns and requests. Operational coverage spanned Ceridian Customer Success and Community teams across North America and EMEA, with seller enablement and internal requester workflows explicitly impacted by the rollout.
Governance was refocused to support centralized ownership of reference assets and standardized request processes, enabling more consistent seller adoption and stewardship of reference data. Reported outcomes from the implementation included centralized reference workflows, improved data quality, improved seller adoption, and greater self service for internal requestors, all delivered via ReferenceEdge in the Customer Engagement category.
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databricks | Professional Services | 5500 | $1.6B | United States | Point of Reference | ReferenceEdge | Customer Engagement | 2020 | n/a |
Databricks implemented ReferenceEdge in 2020 to centralize, track, and scale customer advocacy and reference activities within its marketing organization. ReferenceEdge is deployed as a Salesforce native application, delivering a Customer Engagement capability that supports over 150 reference activities per quarter. The deployment was extended to provide operational visibility and coordination across global marketing and sales teams.
Functional modules implemented include advocate lifecycle tracking, reference activity orchestration, campaign tagging, and advocate availability management to coordinate participation in demand and reference programs. The Salesforce native architecture aligns ReferenceEdge records with CRM objects to streamline sourcing of advocates and tagging for campaigns, enabling cross team workflows between marketing and sales. Governance emphasized centralized tracking and tagging conventions to improve visibility into advocate availability and to scale reference workflows across regions and teams, and the vendor profile cites improved visibility into advocate availability and campaign tagging alongside the stated activity volume.
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