List of RTB System Customers
Since 2010, our global team of researchers has been studying RTB System customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RTB System for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RTB System for Digital Advertising Platform include: Westwing Comercio Varejista, a Brazil based Retail organisation with 500 employees and revenues of $57.7 million, Castlery Pte Ltd, a Singapore based Retail organisation with 150 employees and revenues of $17.0 million, Allbeauty, a United Kingdom based Professional Services organisation with 5 employees and revenues of $1.3 million and many others.
Contact us if you need a completed and verified list of companies using RTB System, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RTB System customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Allbeauty | Professional Services | 5 | $1M | United Kingdom | RTB House | RTB System | Digital Advertising Platform | 2020 | n/a | In 2020, Allbeauty deployed RTB System as a Digital Advertising Platform to scale large retargeting campaigns across the United Kingdom. The initial deployment emphasized programmatic retargeting workflows and began campaign scaling in October 2020. The RTB System implementation leveraged RTB House’s Deep Learning retargeting solution and was configured for automated optimization, audience segmentation, and campaign-level bid management consistent with Digital Advertising Platform capabilities. Supplier-focused sub-campaigns were introduced in January 2021 to isolate partner assortments and to apply tailored creative rotation and bidding logic at the supplier level. Operational coverage concentrated on Allbeauty’s marketing and performance advertising functions in the UK, encompassing campaign creation, creative targeting, bid management, and CPS governance. The rollout maintained agreed CPS targets while delivering a 45% increase in conversions and a 65% year-on-year revenue uplift as reported, reflecting the operational impact of RTB System on Allbeauty’s retargeting program. | |
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Castlery Pte Ltd | Retail | 150 | $17M | Singapore | RTB House | RTB System | Digital Advertising Platform | 2018 | n/a | In 2018, Castlery Pte Ltd deployed RTB House’s Deep Learning powered RTB System as a Digital Advertising Platform to run prospecting and retargeting campaigns across Singapore and the U.S. The RTB System engagement targeted new customer acquisition for Castlery’s ecommerce operations, emphasizing scalable prospecting funnels and site level retargeting for returning visitors. Implementation centered on prospecting and retargeting modules configured to leverage deep learning based audience scoring, automated bid optimization, and campaign orchestration to sequence exposure across acquisition and retargeting stages. Configuration work included segment definitions, lookalike style prospecting, creative rotation, and frequency controls aligned with Digital Advertising Platform workflows. Operational scope covered marketing and customer acquisition teams in Singapore and the U.S., with centralized campaign management and regional performance optimization to adapt model signals to local markets. The engagement delivered explicit outcomes, with the RTB System producing over 4.5x conversion uplift in the U.S. and 7x uplift in Singapore while coordinating prospecting and retargeting activities. | |
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Westwing Comercio Varejista | Retail | 500 | $58M | Brazil | RTB House | RTB System | Digital Advertising Platform | 2020 | n/a | In 2020, Westwing Comercio Varejista deployed the RTB System, a Digital Advertising Platform. RTB House worked with Westwing to implement deep learning based retargeting campaigns that delivered personalized creatives across Westwing’s Brazilian sites. The implementation emphasized retargeting and creative personalization modules, using model driven bidding, audience scoring, and automated creative selection to increase ad relevance. Configuration focused on campaign segmentation and dynamic creative delivery to support high velocity programmatic retargeting workflows. Operational scope covered Westwing’s Brazilian e commerce sites and the marketing and e commerce functions responsible for campaign execution, with activity concentrated ahead of the Black Friday period. The RTB System operated as the platform for serving personalized creatives to known site audiences and for orchestrating retargeting campaign cadence across site touchpoints. Campaign results reported an 81% month over month revenue increase ahead of Black Friday and a 70% year over year lift, outcomes attributed in the case study to the deep learning based retargeting and creative personalization delivered by the RTB System. Governance was organized around seasonal campaign windows and centralized creative delivery to maintain consistent personalization across Westwing’s Brazilian sites. |
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