List of Salesforce Marketing Cloud Journey Builder Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Salesforce Marketing Cloud Journey Builder customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Marketing Cloud Journey Builder for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Marketing Cloud Journey Builder for Customer Analytics include: L'Oreal, a France based Retail organisation with 90000 employees and revenues of $47.83 billion, PepsiCo Mexico, a Mexico based Consumer Packaged Goods organisation with 10200 employees and revenues of $7.01 billion, Lifetime Fitness, a United States based Professional Services organisation with 10000 employees and revenues of $1.29 billion, Room & Board, a United States based Retail organisation with 1100 employees and revenues of $450.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Marketing Cloud Journey Builder, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Marketing Cloud Journey Builder customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
L'Oreal | Retail | 90000 | $47.8B | France | Salesforce | Salesforce Marketing Cloud Journey Builder | Customer Analytics | 2015 | n/a | In 2015, L'Oreal implemented Salesforce Marketing Cloud Journey Builder to map and personalize customer journeys across many of its brands. The deployment used Salesforce Marketing Cloud, including Journey Builder, to orchestrate cross channel engagement across email, mobile and social channels, with operational examples cited from Australia. Functionally the initiative centered on journey mapping, behavioral triggers and channel orchestration, using Salesforce Marketing Cloud Journey Builder to sequence messages and personalize content. Capabilities implemented included personalized product recommendation delivery and automated abandoned cart reengagement workflows, plus email and mobile message personalization tied to customer behaviors and lifecycle stages. Operationally the work impacted marketing and CRM personalization for brand marketing teams and ecommerce reengagement programs, with journey orchestration managed through the Marketing Cloud instance to support both centralized governance and brand level variation. The implementation supports Customer Analytics use cases by enabling segmentation driven journeys and automated reengagement, and it delivered more targeted product recommendations and automated abandoned cart reengagements for L'Oreal brands. | |
 |
Lifetime Fitness | Professional Services | 10000 | $1.3B | United States | Salesforce | Salesforce Marketing Cloud Journey Builder | Customer Analytics | 2014 | n/a | In 2014 Lifetime Fitness deployed Salesforce Marketing Cloud Journey Builder to orchestrate personalized, multichannel member journeys. The implementation was cataloged under Customer Analytics and targeted member lifecycle orchestration and behavior driven marketing use cases. Salesforce Marketing Cloud Journey Builder was configured to deliver targeted messages and mobile push reminders based on member behaviors, using journey orchestration, audience segmentation, message personalization, and channel sequencing to automate member communications. Functional capabilities implemented included event triggered journeys, template based messaging, and scheduled cadence controls to support email and mobile engagement workflows. The rollout covered operations in the United States and Canada and was executed by marketing and member engagement teams. The implementation ingested member behavioral signals and orchestrated outreach across digital channels and mobile devices to centralize multichannel campaign execution within the marketing stack. Governance established campaign standards, journey templates, and measurement practices to manage cadence and subscriber experience. The marketing focused implementation produced higher open rates, reduced unsubscribes, and a strong ROI reported by the company. | |
 |
PepsiCo Mexico | Consumer Packaged Goods | 10200 | $7.0B | Mexico | Salesforce | Salesforce Marketing Cloud Journey Builder | Customer Analytics | 2021 | n/a | In 2021, PepsiCo Mexico deployed Salesforce Marketing Cloud Journey Builder as part of a Customer Analytics initiative to centralize lifecycle orchestration and marketing automation for marketing and CRM functions. The implementation emphasized Journey Builder orchestration to manage multi-step campaigns and connect cross-channel messaging across email, SMS, mobile apps, web and advertising channels within the Mexico marketing organization. The implementation included configuration and use of Email Studio, Web Studio, Journey Builder, Automation Studio, Advertising Studio, Personalization Studio, Content Builder, Cloudpages and Einstein capabilities, with Business Units configured for channel and brand segmentation. Technical development work focused on SFMC personalization using HTML and AMPScript, dynamic content rendering, Cloudpage development, SQL-based data modeling and query automation, and JavaScript in Journey Builder and Automation Studio. Integrations were implemented using the Salesforce Connector and API Rest patterns to synchronize CRM records and campaign data between Salesforce and Marketing Cloud, enabling unified contact and event data for Journey Builder personalization. The deployment addressed Salesforce platform configuration needs including objects, fields, profiles, roles and permissions to support connector mappings and data flows. Governance centered on developer practices and release management, with coding standards, code reviews, source code version management and formal code deployment processes described in role responsibilities. PepsiCo Mexico assigned technical ownership for custom development, integrations and data migration elements, and required documentation and version control to support ongoing marketing operations with Salesforce Marketing Cloud Journey Builder Customer Analytics workflows. | |
 |
|
Retail | 1100 | $450M | United States | Salesforce | Salesforce Marketing Cloud Journey Builder | Customer Analytics | 2015 | n/a |
|
|
Buyer Intent: Companies Evaluating Salesforce Marketing Cloud Journey Builder
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||