List of Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) Customers
Salesforce
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United States
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Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) for Personalization and Product Recommendations include: Formula 1, a United Kingdom based Leisure and Hospitality organisation with 5000 employees and revenues of $3.20 billion, Shell Energy, a United Kingdom based Utilities organisation with 2000 employees and revenues of $1.33 billion, Save the Children US, a United States based Non Profit organisation with 2500 employees and revenues of $949.0 million, CityMD, part of VillageMD, a United States based Healthcare organisation with 3000 employees and revenues of $922.0 million, Sergio Rossi, a Italy based Retail organisation with 600 employees and revenues of $65.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CityMD, part of VillageMD | Healthcare | 3000 | $922M | United States | Salesforce | Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) | Personalization and Product Recommendations | 2021 | n/a |
In 2021 CityMD, part of VillageMD, implemented Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) within a Salesforce Data Cloud centered strategy in the Personalization and Product Recommendations category. VillageMD chose Salesforce Data Cloud to give the marketing team autonomy to identify and engage patients, and engaged Slalom to assist with the Salesforce solution that combined Data Cloud and Marketing Cloud Personalization.
The implementation configured Salesforce Marketing Cloud Personalization to enable profile driven personalization, behavioral segmentation, session scoring, and automated product and care recommendations, using Data Cloud as the unified customer profile repository. The deployment emphasized configurability for marketing owned personalization rules and decisioning logic, with model and rule orchestration to support cross channel targeting. The solution aligned personalization content delivery with patient engagement workflows and marketing campaign orchestration.
Operational scope focused on marketing and patient engagement functions, providing CityMD marketing teams with direct control over segmentation, personalization campaigns, and recommendation tuning. Slalom supported data model alignment in Salesforce Data Cloud, configuration of personalization experiences in Salesforce Marketing Cloud Personalization, and implementation of governance to separate data stewardship from campaign execution. Stakeholders articulated that the combined Salesforce Data Cloud and Salesforce Marketing Cloud Personalization approach was intended to drive acquisition, value, and retention as core marketing KPIs.
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Formula 1 | Leisure and Hospitality | 5000 | $3.2B | United Kingdom | Salesforce | Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) | Personalization and Product Recommendations | 2022 | n/a |
In 2022, Formula 1 implemented Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) as its Personalization and Product Recommendations platform to support marketing, sales, and service functions across digital and onsite channels. The deployment was aimed at converting rapid viewership growth into sustained engagement by delivering individualized experiences tied to fan profiles and driver preferences.
The implementation configured real-time recommendation engines, profile-based personalization, decisioning logic, and automated content personalization within Salesforce Marketing Cloud Personalization. Capabilities were used to personalize email content, surface product recommendations in post-race communications, and drive onsite offers at Paddock Club and race-day retail, with automation supporting chatbots and self-service flows.
Integrations explicitly tied the personalization layer into Salesforce Customer 360 and Salesforce Data Cloud to unify sales, service, and marketing data in real time, enabling contextual actions when fans register, stream on F1 TV, or attend events. Operational coverage included race weekends, online streaming through F1 TV, commercial sales workflows, and CRM-driven engagement across regions where Formula 1 operates, aligning purchase history and engagement history with driver affinity signals.
Governance focused on a shared customer view, standardized sales processes, agent templates, and tooling to improve response speed and consistency across commercial sales, CRM, and customer service operations. Outcomes reported in 2022 included first contact resolution at 86% and fan satisfaction reaching 88%, and the personalization program supported serving more fans in 2022 than in the prior four years.
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Save the Children US | Non Profit | 2500 | $949M | United States | Salesforce | Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) | Personalization and Product Recommendations | 2021 | n/a |
In 2021, Save the Children US implemented Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) to centralize supporter level personalization across digital channels. The deployment positioned Salesforce Marketing Cloud Personalization as the organization’s Personalization and Product Recommendations application, delivering real time personalization and product recommendation capabilities to support marketing and supporter engagement functions.
The implementation configured real time decisioning, behavioral profiling, recommendation models, and content targeting modules within Salesforce Marketing Cloud Personalization. The solution was configured to ingest unified profiles from Salesforce Customer Data Platform Product Advisor P3, generate personalized content for email and web channels, and support A/B testing workflows and audience segmentation to refine targeting and messaging.
Integrations were established across the MarTech ecosystem, including the Salesforce CDP Product Advisor P3, Drupal CMS for site content, Adobe and Google analytics for measurement, and donor and advocacy systems referenced in the MarTech stack such as EveryAction, NGP VAN, and Luminate for supporter and eCommerce interactions. Operational ownership and day to day use cases were scoped to the Digital Marketing team, working in close partnership with the technology team and marketing stakeholders to deliver cross channel supporter experiences.
Governance was formalized through a Marketing Technology Product Owner role charged with translating business requirements into feature and user stories, prioritizing the MarTech product roadmap, documenting best practices, and providing mid level technical support. This product owner model structured vendor engagement, release risk management, and cross functional coordination between marketing and technology to operationalize and sustain personalization capabilities.
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Sergio Rossi | Retail | 600 | $65M | Italy | Salesforce | Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) | Personalization and Product Recommendations | 2019 | n/a |
In 2019 Sergio Rossi implemented Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) to enable enterprise-grade Personalization and Product Recommendations across its ecommerce and retail touchpoints. The deployment was driven by the Head of Omnichannel & CRM and scoped to support CRM and omnichannel commerce use cases across Retail and E‑Commerce channels, including US ecommerce on Shopify Plus and ROW ecommerce on Salesforce Commerce Cloud.
The implementation configured core personalization capabilities typical of the Personalization and Product Recommendations category, including behavioral tracking, real-time decisioning, product recommendation engines, and web and email personalization rulesets. Salesforce Marketing Cloud Personalization was paired with Marketing Cloud marketing automation workflows to orchestrate personalized campaigns and to surface individualized content and product suggestions during customer sessions and within automated email journeys.
Architecturally the implementation established bidirectional data flows between the personalization engine and key systems, integrating with Salesforce Service Cloud for CRM context, Salesforce Order Management for order and fulfillment signals, and Tealium as the customer data platform to centralize event and identity stitching. Site level personalization was implemented across Shopify Plus and Salesforce Commerce Cloud storefronts, with personalization signals and recommendations routed into Marketing Cloud for campaign distribution and into storefront components for on-site merchandising.
Governance and operationalization were run under the Omnichannel and CRM organization, with responsibilities including RFM analysis, customer journey definition, and coordinated project management for OMS, CDP, and UX UI restyling. Rollout emphasized aligning personalization rules and recommendation logic to existing CRM segments and marketing automation playbooks, with governance focusing on journey consistency between retail stores and ecommerce channels.
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Shell Energy | Utilities | 2000 | $1.3B | United Kingdom | Salesforce | Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) | Personalization and Product Recommendations | 2021 | n/a |
In 2021, Shell Energy implemented Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) to deliver site-level and off-site behavioral recommendations and personalized content. The deployment focused on Personalization and Product Recommendations within Shell Energy's digital marketing stack, aligning the application with marketing and advertising business functions across its UK web properties.
The implementation configured real-time decisioning and recommendation capabilities, user profile stitching, and segmented audience targeting, with event collection from page views and interaction events. Salesforce Marketing Cloud Personalization was used to orchestrate product recommendations and rule-based personalization, and to persist session and preference data using both session cookies and persistent cookies.
Integrations were explicitly tied to Shell Energy's cookie and tag ecosystem, including Adobe Experience Platform, Google Analytics, New Relic, FullStory, AdsWizz, AppNexus, Facebook and Facebook Business endpoints, Twitter, YouTube, Adform, eXelate, AWIN, SalesCycle, and Infinity. The solution leveraged a customer_id cookie set by Shell Energy to integrate visitor identifiers across these marketing technology providers, enabling coordinated measurement, remarketing and targeted advertising workflows that rely on first-party and third-party cookies.
Governance and rollout were governed by Shell Energy's cookie policy and consent controls, with clear handling of first-party and third-party cookies, cookie preferences, and opt-out mechanics. Personalization behavior and off-site advertising depended on cookies that users can reject or delete, and the implementation respected browser-level settings and the site cookie preference UI to control which personalization and advertising capabilities were active.
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Buyer Intent: Companies Evaluating Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) for Personalization and Product Recommendations include:
- Modern Aviation, a United States based Transportation organization with 210 Employees
- Alliant Insurance Services, a United States based Insurance company with 14000 Employees
- Baywinds Community Association, a United States based Non Profit organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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FAQ - APPS RUN THE WORLD Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) Coverage
Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) is a Personalization and Product Recommendations solution from Salesforce.
Companies worldwide use Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage), from small firms to large enterprises across 21+ industries.
Organizations such as Formula 1, Shell Energy, Save the Children US, CityMD, part of VillageMD and Sergio Rossi are recorded users of
Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) for Personalization and Product Recommendations.
Companies using Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) are most concentrated in Leisure and Hospitality, Utilities and Non Profit, with adoption spanning over 21 industries.
Companies using Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) are most concentrated in United Kingdom, United States and Italy, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) across Americas, EMEA, and APAC.
Companies using Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 80%, and global enterprises with 10,000+ employees - 0%.
Customers of Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Marketing Cloud Personalization (ex Interaction Studio, Evergage) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Personalization and Product Recommendations.