List of Similarweb Customers
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United States
Since 2010, our global team of researchers has been studying Similarweb customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Similarweb for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Similarweb for Marketing Analytics include: Walmart, a United States based Retail organisation with 2100000 employees and revenues of $681.00 billion, Airbnb, a United States based Professional Services organisation with 7300 employees and revenues of $11.10 billion, Expedia Local Expert, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Similarweb, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Similarweb customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Airbnb | Professional Services | 7300 | $11.1B | United States | Similarweb | Similarweb | Marketing Analytics | 2019 | n/a | In 2019, Airbnb was cited by Similarweb when the vendor launched tailored marketing solutions to help customers benchmark digital traffic and optimize acquisition strategies in the United States and globally. The application referenced is Similarweb, classified in the Marketing Analytics category, supporting Airbnbs marketing research and acquisition use cases. Similarweb Marketing and Competitive Intelligence modules were likely used, inferred from the vendor announcement naming Airbnb as a marketing customer. Implementation signals indicate usage of digital traffic benchmarking, competitor share analysis, and channel-level audience acquisition reporting as functional capabilities within the Similarweb Marketing platform. Operational coverage centered on Airbnbs marketing organization with emphasis on marketing research and sales enablement workflows across U.S. and international markets as described in the announcement. Governance and rollout posture is consistent with marketing operations ownership of competitive intelligence access and periodic reporting cycles to inform campaign planning and acquisition strategy. | |
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Expedia Local Expert | Professional Services | 10 | $1M | United States | Similarweb | Similarweb | Marketing Analytics | 2019 | n/a | In 2019, Expedia Local Expert implemented Similarweb as a Marketing Analytics solution to support research and market intelligence. Similarweb was named as an example research customer when the vendor announced tailored solutions, indicating use of digital market-share and customer-journey analytics to inform market benchmarking and product decisions. Deployment emphasized the Similarweb Research and Market Intelligence capabilities, likely configured to deliver digital market-share dashboards and customer-journey funnels for competitive benchmarking. Functional modules inferred from the announcement include market intelligence reporting, audience insights, and traffic attribution, aligned with the Marketing Analytics category. Operational scope targeted product management and market research teams within Expedia Local Expert, with the relationship described as Expedia Local Expert Similarweb Marketing Analytics driving market research and product decisioning. Governance changes centred on integrating vendor dashboards into existing research workflows and establishing a recurring benchmarking cadence to inform product prioritization. | |
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Walmart | Retail | 2100000 | $681.0B | United States | Similarweb | Similarweb | Marketing Analytics | 2022 | n/a | In 2022, Walmart integrated its online sales and marketplace data into Similarweb, extending its use of Similarweb within the Marketing Analytics category. The implementation centered on enrolling Walmart transactional and marketplace signals into Similarweb Shopper Intelligence to surface retail performance data for third party brand analysis and category benchmarking. Similarweb Shopper Intelligence was configured to provide category- and product-level retail insights, including sales and market-share visibility, targeted at marketing and e-commerce teams. Functional capabilities used include shopper intelligence reporting, category analytics, and product-level assortment visibility to support brand and channel planning. The rollout covered Walmart online channels in the United States, with data ingestion feeding Similarweb reporting and dashboards consumed by brands and commercial analytics teams. The integration delivered sales and market-share insights in the United States as part of Similarweb Shopper Intelligence, aligning the Walmart Similarweb Marketing Analytics relationship to marketing, e-commerce, and brand performance workflows. |
Buyer Intent: Companies Evaluating Similarweb
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