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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Simpli.fi Media Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Cgr Communications Manufacturing 10 $1M United States Simpli.fi Simpli.fi Media Marketing Automation 2003 n/a In 2003 Cgr Communications established a long-term partnership with Simpli.fi and its predecessor Advantage for agency management and media-accounting software, creating the foundation for later programmatic deployments. Cgr Communications implemented Simpli.fi Media to run programmatic client campaigns and uses Simpli.fi Media in Marketing Automation to support agency marketing operations and campaign delivery. The deployment centers on programmatic media buying and geofencing capabilities inferred from the case study, with configuration focused on campaign management, audience segmentation, location-based targeting, and reporting workflows. Simpli.fi Media is used to orchestrate campaign targeting rules, creative trafficking, and budget pacing as part of the agency’s media operations. This is an agency and marketing operations deployment operating in Jamaica, supporting local store launches and foot-traffic outcome objectives for client accounts. Operational coverage includes account management and media operations teams, with the platform serving as the programmatic delivery layer for local activation and measurement. Governance and rollout were conducted as an agency-led programmatic adoption beginning with client campaign pilots in 2021, then scaled to client activations focused on store openings and traffic objectives. Campaign governance emphasizes targeting rule sets, geo-fence configuration, and centralized reporting to align media buying with account-level planning and measurement.
Krispy Kreme Consumer Packaged Goods 22800 $1.7B United States Simpli.fi Simpli.fi Media Marketing Automation 2023 Cgr Communications In 2023, Krispy Kreme used Simpli.fi Media in a Marketing Automation engagement to drive store launches and local foot traffic for its first stores in Jamaica. The initiative targeted marketing and advertising functions in the Caribbean region and focused on verified offline visit attribution to support local store performance management. Cgr Communications executed a location based programmatic campaign that leveraged geo fencing, conversion zones and keyword search retargeting as core capabilities. Simpli.fi Media provided the media and attribution capabilities to configure these modules, enabling programmatic audience targeting, location layer configuration and conversion zone instrumentation to capture store visit signals. The implementation connected campaign delivery with offline conversion measurement, using Simpli.fi Media to attribute in person visits back to programmatic tactics. Operational coverage centered on Caribbean store openings and local marketing teams, with Cgr Communications responsible for campaign execution and measurement workflows. Governance focused on campaign level attribution and rollout for new store launches, with measurement used to iterate local launch performance. Outcomes reported from the engagement include 237 verified in person visits, a $5.51 cost per acquisition and a 0.21% click through rate, demonstrating the application of Simpli.fi Media for Marketing Automation driven foot traffic attribution.
Sainte Lucie Consumer Packaged Goods 48 $5M France Simpli.fi Simpli.fi Media Marketing Automation 2023 n/a In 2023, Sainte Lucie deployed Simpli.fi Media under the Marketing Automation category for a three month programmatic campaign run by Simpli.fi for the Saint Lucia Tourism Authority, aimed at increasing web traffic and destination awareness. The engagement was a tourism marketing use case executed in the Caribbean region and operated as a paid media program managed end to end by Simpli.fi. The implementation used Simpli.fi Media capabilities including contextual and data driven media targeting, audience segmentation, programmatic inventory bidding, and campaign optimization workflows inferred from vendor reporting. Functional modules implemented centered on campaign orchestration, geo and contextual targeting, and measurement and attribution consistent with Marketing Automation platform workflows. Operational scope covered tourism marketing teams focused on destination awareness and web traffic objectives over a three month flight, with reporting indicating the campaign exceeded campaign web traffic goals during the flight. Governance included campaign performance monitoring and iterative optimization, with Simpli.fi providing execution and analytics for the campaign.
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