List of SocialSpark Customers
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Since 2010, our global team of researchers has been studying SocialSpark customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SocialSpark for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SocialSpark for Campaign Management include: Priceline, a United States based Professional Services organisation with 1930 employees and revenues of $820.0 million, StubHub, a United States based Professional Services organisation with 1500 employees and revenues of $650.0 million, Carbonite, Inc., a United States based Professional Services organisation with 330 employees and revenues of $60.0 million, Mommy Enterprises, a United States based Media organisation with 10 employees and revenues of $1.0 million, Farrah Gray, a United States based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SocialSpark, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SocialSpark customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Carbonite, Inc. | Professional Services | 330 | $60M | United States | IZEA Worldwide | SocialSpark | Campaign Management | 2009 | n/a |
In 2009, Carbonite, Inc. had offers syndicated through IZEA Worldwide's SocialSpark network in the United States, recorded as activity in the Campaign Management category. Media reporting identified the distribution as occurring via affiliate channels and tied to performance and CPC campaign workflows, positioning SocialSpark as the third party used to amplify paid posting activity.
The implementation signal centers on affiliate-driven offer syndication and performance marketing controls, consistent with Campaign Management capabilities such as offer distribution, CPC tracking, and publisher channel oversight. Reported activity involved pay per post tactics surfaced in publisher content, indicating use of affiliate publisher networks and content amplification routines rather than direct owned-channel publishing.
Governance action was taken by Carbonite's marketing team, which reported cutting off the affiliate that was using pay per post tactics, and the activity was quickly removed after discovery. The case documents a rapid operational response to an external affiliate channel issue within SocialSpark based Campaign Management workflows, reflecting an incident-driven enforcement of marketing channel controls.
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Farrah Gray | Media | 10 | $1M | United States | IZEA Worldwide | SocialSpark | Campaign Management | 2014 | n/a |
In 2014, Farrah Gray implemented SocialSpark as a Campaign Management application to run social campaigns directly on the company website. SocialSpark is embedded on https://www.farrahgray.com and is used to publish sponsored content, coordinate influencer placements, and orchestrate content distribution across social channels. The deployment reflects a lightweight web-hosted implementation suited to a small media firm.
The implementation concentrates on campaign creation, content scheduling, influencer coordination, and basic campaign reporting and monitoring, functional capabilities aligned with Campaign Management workflows. Operational ownership sits with editorial and marketing activities where a compact team manages campaign configuration, creative approvals, and execution. Governance emphasizes editorial control and campaign workflow handoffs rather than complex enterprise IT orchestration.
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Mommy Enterprises | Media | 10 | $1M | United States | IZEA Worldwide | SocialSpark | Campaign Management | 2012 | n/a |
In 2012, Mommy Enterprises implemented SocialSpark on their website. The deployment used SocialSpark as a Campaign Management application to orchestrate influencer-driven campaigns and content amplification for the company website and associated media properties. Implementation was scoped to support marketing and content monetization business functions within the small media team.
SocialSpark was configured to manage campaign creation, influencer outreach, content publishing workflows, and campaign tracking consistent with Campaign Management functionality. Configuration included campaign briefs, editorial approval steps, content scheduling and the placement of promotional content within site pages, leveraging SocialSpark’s publisher and advertiser workflow capabilities. The company used SocialSpark to centralize campaign artifacts and to standardize basic tracking tags for attribution across published posts.
Operational coverage focused on the marketing and editorial teams, with governance structured around content approval and synchronized publishing schedules. The integration was web-facing, embedding SocialSpark-managed influencer posts and campaign units directly into Mommy Enterprises’ website content. The implementation emphasized lightweight governance and site-level campaign orchestration appropriate for a 10-person media organization.
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Priceline | Professional Services | 1930 | $820M | United States | IZEA Worldwide | SocialSpark | Campaign Management | 2009 | n/a |
In 2009 Priceline appeared in press coverage as one of several well known brands whose offers were being run through IZEA Worldwide's SocialSpark. The SocialSpark implementation used affiliate networks to execute CPC and CPA promotions in the United States, aligning with Campaign Management functions for sponsored placement orchestration and performance tracking.
Public reporting indicates the activity was affiliate driven, with sponsored placements distributed through network partners and instrumented for cost per click and cost per action billing. This pattern highlights typical Campaign Management capabilities such as campaign orchestration, sponsored content distribution, tracking and reporting, and the need for disclosure and content labelling workflows when managing external publisher and affiliate channels.
Reporting also states that the affiliate driven sponsored placements linked to Priceline were quickly removed after brands investigated, indicating an ad hoc governance intervention in response to media scrutiny. The signal underscores operational dependencies on affiliate network controls, publisher vetting, and campaign oversight when vendors operate sponsored placement programs through third party partners.
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StubHub | Professional Services | 1500 | $650M | United States | IZEA Worldwide | SocialSpark | Campaign Management | 2009 | n/a |
In 2009 StubHub ran placements on IZEA Worldwide's SocialSpark, a Campaign Management application, as part of online marketing and affiliate activity in the United States. Campaign placements for StubHub appeared on the SocialSpark publisher network and were surfaced through Commission Junction affiliates, indicating use of sponsored content distribution and affiliate tracking workflows common to Campaign Management systems. These placements were reported as unintended by brands and were subsequently taken down once discovered.
Operationally the implementation affected marketing and affiliate channels within the United States, aligning social sponsorship workflows with third party affiliate feeds rather than internal brand-managed content channels. Governance response centered on content takedown and affiliate network coordination, highlighting a gap between programmatic placement controls and brand oversight in the Campaign Management lifecycle. The record shows integration with Commission Junction as the distribution conduit and a reactive removal process once unintended placements were identified.
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