Priceline
800 Connecticut Ave,
Norwalk, 06854, CT,
United States
Norwalk, 06854, CT,
United States
1 877-477-5807
Professional Services
Priceline Technographics
Priceline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Priceline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1930 Priceline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Priceline has purchased the following applications: SAP Concur Expense for Expense Management in 2015, Workday Recruiting for Recruiting, Applicant Tracking System in 2013, Sabre GDS for Reservation and Booking Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Priceline is running and its propensity to invest more and deepen its relationship with SAP , SABRE , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Priceline revenues, which have grown to $820.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Priceline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Priceline Tech Stack and Enterprise Applications
Priceline ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2015 | 2015 |
In 2015 Priceline implemented SAP Concur Expense for Expense Management to centralize employee expense reporting and to standardize reimbursement workflows across finance and travel operations. The deployment targeted high volume accounts payable and the corporate finance organization at Priceline, aligning expense reporting with existing payable and tax processes.
The implementation focused on expense report management capabilities within SAP Concur Expense, including electronic expense submission, automated approvals, and ACH reimbursement orchestration. Configuration work emphasized expense policy enforcement, coding of expense types for accounting integration, and workflow automation to route reports into accounts payable for payment processing.
Integrations were implemented with Oracle for accounts payable processing and fixed asset accounting, enabling expense data to flow into Oracle AP and fixed assets ledgers. The solution was tied to ACH rails for employee reimbursements, and operational flows were established to support weekly wires into the accounts payable system, sales and use tax reporting to the Tax Department, supplier maintenance for 1099 and banking information, and the company escheatment process.
Governance changes included formalizing approval workflows, centralizing supplier maintenance for tax and banking compliance, and embedding expense controls into the AP and tax reporting processes. The rollout targeted finance, accounts payable, tax, and travel procurement functions, with configuration and process workstreams oriented around reconciled flows between SAP Concur Expense and Oracle financial systems.
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Payment Processing | ERP |
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2024 | 2024 |
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Priceline HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Priceline implemented Workday Recruiting. Priceline deployed Workday Recruiting, a Recruiting,Applicant Tracking System, as the companywide candidate sourcing and application management platform accessible directly from its careers site for its Talent Acquisition and HR functions at a US headquartered organization of approximately 1,930 employees.
Workday Recruiting was configured to support core ATS workflows including job requisition management, candidate intake and tracking, application workflow orchestration, interview event coordination, and offer management, with career site application flows embedded on Priceline's website. Operational ownership resides with Talent Acquisition and HR, and governance focused on standardizing requisition approval and candidate workflow handoffs, while the implementation emphasized career site integration and centralized applicant tracking through Workday Recruiting.
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Task Management, Employee Experience | HCM |
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2020 | 2020 |
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Priceline ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | Sabre GDS | Reservation and Booking Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Priceline adopted Sabre GDS under an expanded, multi-year distribution agreement with Sabre focused on driving innovation and delivering superior content. This implementation centers on the Reservation and Booking Management category, aligning Priceline’s online travel agency booking and retailing functions with Sabre’s global distribution capabilities.
The deployment includes Sabre GDS core shopping and content services plus Sabre Direct Pay to handle travel payments, creating a more secure, automated, and integrated payment process. Functional capabilities implemented emphasize rich airfare and package inventory aggregation via Sabre shopping APIs, payment orchestration through Sabre Direct Pay, and direct integration into Priceline’s booking workflows to enable end-to-end reservation and payment processing.
Integrations were executed to surface Sabre’s GDS content and shopping APIs within Priceline’s flight and package merchandising stack, supporting Priceline’s customer-facing inventory across its global OTA operations that serve customers in over 116 countries. The implementation scope covers flight and package inventory retailing and the travel payments flow, tying GDS shopping outputs to realtime booking and payment capture within Priceline’s reservation systems.
Governance reflects a joint commercial and technical roadmap under the multi-year agreement, with phased rollouts aligned to shopping, booking, and payment modules to preserve availability during cutover. Outcomes explicitly described by the parties include delivering a more secure, automated, and integrated payment process via Sabre Direct Pay and enhancing Priceline’s access to broad air content through Sabre GDS to support superior travel retail experiences for customers.
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Priceline Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Priceline Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Priceline Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Priceline eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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Priceline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Campaign Management | CRM |
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2009 | 2009 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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Priceline ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Priceline TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Priceline PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Priceline IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Priceline CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Priceline
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP, Finance | VP | Finance | |
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Director of Finance | Director | Finance | |
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VP, Finance | VP | Finance | |
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SVP, Corporate Controller | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Human Resources Business Partner | Manager | HR | |
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Senior Director , Finance | Director | Finance | |
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IT Audit Director | Director | Risk | |
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Chief People Officer | CXO | HR | |
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Director, Payroll | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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Director, IT Service Management/Operations | Director | IT | |
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VP, Security Engineering | VP | R&D | |
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Director, Information Security GRC | Director | IT | |
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Director, Talent Acquisition | Director | HR | |
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Vice President of Talent | VP | HR | |
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Manager, Talent Acquisition Operations | Manager | HR | |
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HR Director | Director | HR | |
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Apps Being Evaluated by Priceline Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Priceline IT executives and key decision makers. This section highlights Priceline's latest recorded technology evaluations, including IBM Cognos Analytics for Analytics and BI on 2025-10-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Priceline digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-28 | Priceline | Evaluated | IBM | IBM Cognos Analytics | Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Priceline Technographics
Priceline is a Professional Services organization based in United States,
with around 1930 employees and annual revenues of $820.0 million.
Priceline operates a diverse technology stack with applications such as
SAP Concur Expense, Workday Recruiting and Sabre GDS,
covering areas like Expense Management, Recruiting, Applicant Tracking System and Reservation and Booking Management.
Priceline has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and SABRE.
Priceline recently adopted applications including
Sabre Direct Pay in 2024, Sabre GDS in 2024 and ThoughtSpot in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Priceline’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Priceline’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Priceline technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.