List of SparkLIT AdButler Customers
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Since 2010, our global team of researchers has been studying SparkLIT AdButler customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SparkLIT AdButler for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SparkLIT AdButler for Digital Advertising Platform include: HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, Indian Express Newspapers, a India based Media organisation with 2026 employees and revenues of $470.0 million, Tourism Ireland, a Ireland based Professional Services organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using SparkLIT AdButler, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SparkLIT AdButler customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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HP | Manufacturing | 58000 | $53.6B | United States | SparkLIT | SparkLIT AdButler | Digital Advertising Platform | 2022 | n/a |
In 2022, HP implemented SparkLIT AdButler, a Digital Advertising Platform, to manage its in‑house promotional banners across Asia Pacific e‑commerce sites. The deployment focused on multiple APJ markets including TH, ID, SG, MY, HK, IN, KR, AU, and NZ, aligning the application with regional e‑commerce and marketing operations.
SparkLIT AdButler was configured to deliver campaign scheduling and dayparting controls and to provide centralized reporting capabilities. Configuration work emphasized banner lifecycle management, schedule templates, and reporting dashboards to enable consistent timing and visibility for promotional creatives. These functional modules were used to coordinate promotional activity across product and regional pages.
Operational ownership sat with HP’s advertising and e‑commerce teams across the listed APJ markets, who used centralized reporting to reduce manual maintenance of banner schedules. The centralized reporting capability aggregated performance across markets and supported monitoring of campaign delivery, producing average click through rates of about 2 to 3 percent as reported.
The rollout standardized scheduling and reporting workflows across regional marketing and ecommerce functions, centralizing control of promotional banners and normalizing operational processes for campaign cadence and measurement. Governance concentrated on cross-market schedule orchestration and consolidated reporting to minimize ad operations overhead.
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Indian Express Newspapers | Media | 2026 | $470M | India | SparkLIT | SparkLIT AdButler | Digital Advertising Platform | 2021 | n/a |
In 2021, Indian Express Newspapers adopted SparkLIT AdButler, a Digital Advertising Platform to support publishing and ad operations after the publisher's ad server was shut down. The deployment positioned SparkLIT AdButler to centralize ad serving for display, native, and newsletter inventory across Indian Express Newspapers ad operations.
The implementation completed an inventory migration in ten days, with configuration work focused on ad tags, ad units, delivery rules, and reporting to enable display, native, and newsletter ad formats. SparkLIT AdButler was configured to handle campaign trafficking, creative delivery, and real time ad decisioning workflows consistent with Digital Advertising Platform capabilities, while supporting faster onboarding for inventory and campaigns.
Rollout scope covered publishing and ad operations teams within Indian Express Newspapers in India, with the vendor providing real time human support during the condensed migration window. According to the vendor case study, the move delivered faster onboarding, ongoing real time support, and roughly 20 percent cost savings on ad serving, outcomes recorded during the mid 2021 adoption of SparkLIT AdButler.
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Tourism Ireland | Professional Services | 20 | $2M | Ireland | SparkLIT | SparkLIT AdButler | Digital Advertising Platform | 2021 | n/a |
In 2021, Tourism Ireland implemented SparkLIT AdButler as its Digital Advertising Platform to support global marketing and ad operations. The deployment was used to serve low latency display, email and native ads for international campaigns, adopting native ad templates to blend creative with site content and to streamline partner order submission workflows. The implementation provided richer reporting and analytics for partners and improved ad delivery speed, enabling partners to refine targeting and optimizations according to the vendor success story.
SparkLIT AdButler was configured as an ad serving layer with template management, creative rotation and email delivery capabilities, and partner facing reporting feeds to support campaign optimization. Operational coverage centered on marketing and ad operations teams coordinating global campaign trafficking and partner submissions, with governance focused on standardizing native template usage and partner order processes to accelerate time to serve.
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