List of Start.io (formerly StartApp) Customers
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Since 2010, our global team of researchers has been studying Start.io (formerly StartApp) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Start.io (formerly StartApp) for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Start.io (formerly StartApp) for Digital Advertising Platform include: Vail Resorts, a United States based Leisure and Hospitality organisation with 6800 employees and revenues of $2.96 billion, Zedge, Inc., a United States based Professional Services organisation with 93 employees and revenues of $24.4 million, Orbis3, a United Arab Emirates based Media organisation with 120 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Start.io (formerly StartApp), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Orbis3 | Media | 120 | $10M | United Arab Emirates | Start.io | Start.io (formerly StartApp) | Digital Advertising Platform | 2021 | n/a | In 2021, Orbis3 integrated the Start.io SDK, formerly StartApp, during a March to May 2021 program to transition from server-to-server S2S integration to an SDK first mobile monetization architecture. This implementation was explicitly a mobile app monetization deployment and enabled Orbis3 to deprecate S2S traffic and move to 100% SDK based monetization. The Start.io (formerly StartApp) Digital Advertising Platform integration centered on embedding the monetization SDK to enable richer in app ad formats and access to premium demand sources. Implementation work focused on the Start.io SDK client side ad serving, real time optimization, and in SDK mediation capabilities to support improved eCPMs across inventories. Configuration included runtime ad unit mapping and event reporting to surface optimized ad experiences within Orbis3 apps. Integrations concentrated on replacing S2S ad calls with SDK event and impression reporting and routing demand through Start.io, aligning engineering and ad operations on an SDK release cadence. The rollout covered Orbis3 mobile properties globally, with Brazil specifically cited for incremental revenue results. Operational coverage therefore spanned product engineering, ad operations, and monetization teams responsible for app builds and SDK updates. Governance and process changes included deprecating S2S traffic, instituting SDK version control and QA gates, and updating ad ops workflows to manage SDK driven demand and format configurations. The migration to the Start.io SDK resulted in reported higher eCPMs and incremental revenue globally, reflecting the shift to a fully SDK based monetization model. | |
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Vail Resorts | Leisure and Hospitality | 6800 | $3.0B | United States | Start.io | Start.io (formerly StartApp) | Digital Advertising Platform | 2023 | n/a | In 2023 Vail Resorts implemented Start.io formerly StartApp as a Digital Advertising Platform to run managed ad campaigns supporting its marketing and advertising function. The engagement focused on audience activation and location based ad delivery to reach skiers and snowboarders across resort and city catchments. Start.io was configured to use custom audience segmentation augmented with Vail Resorts first party guest data to construct bespoke audience cohorts. Campaigns employed geofenced targeting around resort properties and targeted cities, with Start.io executing managed ad buys and ad delivery across programmatic channels. Measurement emphasized cost per click, with reported CPC metrics exceeding benchmarks by an average of 16 percent. The operational scope was North America, concentrated on resort and city level targeting to align seasonal marketing and promotional schedules. The deployment connected Start.io audience segments into Vail Resorts marketing workflows, enabling coordinated audience refreshes, campaign cadence planning, and creative targeting by the marketing and advertising teams. Governance followed a managed campaign model where Start.io handled audience activation and campaign execution while Vail Resorts supplied first party guest data for segmentation. Outcomes from the engagement led Vail Resorts to commit to future campaigns with Start.io using custom audiences for continued optimization. | |
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Zedge, Inc. | Professional Services | 93 | $24M | United States | Start.io | Start.io (formerly StartApp) | Digital Advertising Platform | 2023 | n/a | In 2023, Zedge, Inc. integrated Start.io (formerly StartApp) into Zedge Wallpapers & Ringtones to enhance native-ad monetization and publisher revenue capture. The implementation leveraged Start.io as a Digital Advertising Platform within Zedge's mobile product portfolio, explicitly targeting in-app native ad placements to increase monetization opportunities for the mobile content business. Deployment centered on SDK-based mobile monetization and configuration of native ad units and yield controls, reflecting Digital Advertising Platform capabilities for mediation and yield optimization. The work included configuring ad formats and placement logic within the Zedge Wallpapers & Ringtones app, and tuning CPM-related parameters to align with publisher monetization objectives. Operational scope was concentrated on Tier 1 regions, specifically the United States, Canada, Australia, and the United Kingdom, with the engagement focused on publisher monetization and improved CPMs across those markets. The implementation affected ad operations and product teams responsible for in-app advertising, aligning revenue workflows with the new SDK and monetization controls. Start.io (formerly StartApp) produced a measured outcome in Tier 1 countries, delivering a 14% uplift in native ad revenue in the United States, Canada, Australia, and the United Kingdom, and supporting improved CPM performance in those regions. |
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