List of Synthesio Social Listening Platform Customers
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Since 2010, our global team of researchers has been studying Synthesio Social Listening Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Synthesio Social Listening Platform for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Synthesio Social Listening Platform for Social Media Management include: Selfridges, a United Kingdom based Retail organisation with 3222 employees and revenues of $1.04 billion, Financial Conduct Authority, a United Kingdom based Banking and Financial Services organisation with 5379 employees and revenues of $755.0 million, The Imagination Group Ltd., a United Kingdom based Professional Services organisation with 966 employees and revenues of $260.0 million and many others.
Contact us if you need a completed and verified list of companies using Synthesio Social Listening Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Financial Conduct Authority | Banking and Financial Services | 5379 | $755M | United Kingdom | Ipsos | Synthesio Social Listening Platform | Social Media Management | 2019 | n/a |
In 2019 the Financial Conduct Authority implemented the Synthesio Social Listening Platform as part of its Social Media Management capability to support consumer protection and intelligence workflows. Deployment began within Professional Business Support in London in September 2019 and the platform was used to surface social signals and inform outputs that were shared across the organisation.
The Synthesio Social Listening Platform was configured for topic analysis, social listening, trend detection and the collation and summarisation of intelligence to identify impacts to consumers, patterns, relationships and emerging issues. Analysts used Synthesio to develop structured taxonomies and dashboards that supported both proactive and reactive analysis, enabling presentations and briefings to inform decision making and recommendations to prevent consumer harm.
Operationally Synthesio outputs were combined with JIRA exports and visualised in Tableau to manage work intake, prioritisation and reporting. The implementation supported stakeholder liaison across functions, initial assessments and the logging and dissemination of tasks and cases, with Tableau dashboards fed by JIRA exports to dynamically manage multiple work streams and shifting priorities.
Governance centered on subject matter expertise for JIRA, quality control of analytical outputs and ongoing monitoring and feedback loops across the department. Analysts maintained the Synthesio Social Listening Platform analytics and Tableau visualisations to support resource allocation and senior reporting, while delivering high quality analysis and briefings for operational teams and decision makers.
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Selfridges | Retail | 3222 | $1.0B | United Kingdom | Ipsos | Synthesio Social Listening Platform | Social Media Management | 2021 | n/a |
In 2021, Selfridges implemented the Synthesio Social Listening Platform to centralize social listening and engagement capabilities. The deployment sits within the Social Media Management category and was provisioned to support customer relations and marketing insights teams, with an explicit objective to improve customer relations and gather valuable consumer insights.
The Synthesio Social Listening Platform configuration emphasizes continuous social listening, sentiment analysis, topic clustering, influencer detection, engagement queues, real time alerts, and consolidated reporting dashboards. Standard Social Media Management workflows were established for tagging and categorizing signals, escalating customer issues into service queues, and generating recurring insight reports for merchandising and marketing stakeholders.
Governance followed a taxonomy driven model with role based access controls and approval workflows for published insights, aligning listening outputs to operational customer relations processes. Selfridges deployed the Synthesio Social Listening Platform as a Social Media Management tool to operationalize consumer insight capture and to route social engagements into customer relations workflows, supporting ongoing insight driven decision making.
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The Imagination Group Ltd. | Professional Services | 966 | $260M | United Kingdom | Ipsos | Synthesio Social Listening Platform | Social Media Management | 2020 | n/a |
In 2020, The Imagination Group Ltd. implemented the Synthesio Social Listening Platform from Ipsos as a Social Media Management capability to surface measurable audience and brand signals into client experience programs. The deployment was aligned with the agency's integrated model of business, strategy, technology, production, and creative services to support client-facing insight needs.
Implementation emphasized three core use cases, Brand Health, Campaign Analysis, and Competitive Analysis, each operationalized with dedicated dashboards and reporting templates. Functional capabilities configured included sentiment analysis, topic clustering and trend detection, share of voice monitoring, custom taxonomies, alerting for campaign events, and time series reporting to support iterative campaign optimization.
Operational coverage extended across client services, strategy, campaign planning, creative and production teams, with Synthesio Social Listening Platform outputs embedded into client-facing reports and internal insight workflows. The platform was used to inform creative direction, campaign adjustments, and competitive benchmarking across active client accounts.
Governance focused on standardized use-case playbooks, taxonomy and tagging rules, and team training to ensure consistent interpretation of listening metrics. The implementation proved the value of social listening to their clients through these three use cases, establishing a repeatable Social Media Management capability within The Imagination Group Ltd.'s service offering.
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