Dunnhumby
184 Shepherds Bush Rd,
London, W6 7NL,
United Kingdom
London, W6 7NL,
United Kingdom
44 20 3986-5499
Professional Services
Dunnhumby Technographics
Dunnhumby Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dunnhumby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Dunnhumby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Dunnhumby has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2021, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2015, Oracle Fusion Cloud Fixed Assets for Enterprise Asset Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dunnhumby is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dunnhumby revenues, which have grown to $433.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dunnhumby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dunnhumby Tech Stack and Enterprise Applications
Dunnhumby ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics AX | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021 Dunnhumby implemented Oracle Cloud ERP alongside a rollout of the Oracle Fusion Analytics family for ERP and HCM, replacing Microsoft Dynamics AX to centralize financial and HR analytics. The deployment targeted cross-functional business analysis across finance, HR, and sales and established Oracle Cloud ERP as the core ERP Financial platform for commercial finance and people analytics use cases.
The implementation centered on Fusion ERP Analytics and Fusion HCM Analytics, leveraging a unified data model and Oracle managed data pipelines to populate a prebuilt data warehouse and subject areas. Those subject areas include more than 1,000 metrics and provide out of the box analytical schemas and data engineering tools, enabling analysts to build dashboards without modifying the underlying data structure.
Operational coverage focused on commercial finance, finance managers, HR managers, and sales teams, converting a previously Excel based manual process into governed self service analytics. The company built a CFO dashboard showing performance by business unit region and cost center, and a positions report to support hiring plans, demonstrating how Oracle Cloud ERP and Fusion Analytics drive cross departmental reporting and pipeline visibility.
Governance was tightened by adopting Oracle managed pipelines which automatically adapt to changes in Oracle Cloud Applications, improving data governance and reducing internal support overhead. The rollout emphasized self service access for finance and HR users without engaging IT, removal of desktop downloads for data joins, and use of an extensibility framework to integrate external procurement and departmental data where required.
Dunnhumby reported that Fusion Analytics removed the maintenance burden because upgrades and pipeline management are handled by Oracle, and intends to replace existing operational reports with Fusion ERP Analytics and Fusion HCM Analytics due to user preference for the clean interface. The deployment positioned Oracle Cloud ERP and Fusion Analytics to provide consistent, governed ERP Financial and HCM insights across the organization.
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Expense Management | ERP |
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2014 | 2014 |
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Dunnhumby HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2015 | 2015 |
In 2015, Dunnhumby implemented Oracle Cloud HCM Absence Management as part of a global first Oracle Cloud Release 10 programme that included HCM, ERP, CRM and Business Intelligence for reporting. The engagement delivered Oracle Cloud HCM Absence Management into the company HR estate alongside Global HR, Performance Management, Talent Management, Compensation Management, and Employee and Manager Self Service, addressing Absence and Leave Management within core HR and manager self-service workflows.
The implementation work included facilitated workshops to capture As is processes and map To be processes, producing both narrative and visual process documentation. The project team developed test scenarios and scripts, executed functional testing for Oracle Cloud HCM Absence Management, and performed configuration remediation in test environments when Fusion HCM was incorrectly configured, with tracked configuration changes held for deployment to production after Go-Live.
Integrations were explicitly implemented to support end-to-end HR and payroll flows, with interfaces to ADP Payroll and Taleo Recruit verified during testing. Operational coverage was global, with the programme team coordinating HCM, ERP and CRM streams and aligning Absence and Leave Management processes to payroll, recruitment and manager approval chains.
Governance and rollout activities focused on business process definition, configuration workbooks, and knowledge transfer. Deliverables included work instructions, training materials and quick reference guides, functional support during testing and post Go-Live, ongoing configuration updates to the Fusion HCM system, and end user training to support adoption of new absence management and self-service workflows.
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Applicant Tracking System | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2021 | 2022 |
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Payroll | HCM |
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2015 | 2016 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Talent Management | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2017 | 2018 |
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Workforce Analytics | HCM |
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2022 | 2022 |
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Dunnhumby ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Fusion Cloud Fixed Assets | Enterprise Asset Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Dunnhumby implemented Oracle Fusion Cloud Fixed Assets as part of a global Enterprise Asset Management deployment. The Oracle Fusion Cloud Fixed Assets implementation was executed alongside Oracle Fusion Financials Release 13, forming the fixed assets component of a broader financial suite rollout.
The implementation covered core financial and asset modules including General Ledger, Accounts Payable, Accounts Receivable, Fixed Assets, Asset Configuration, Cash Management, Project Billing and Costing, Procurement, Intercompany, and EPBCS planning integration. Oracle Fusion Cloud Fixed Assets was configured for asset master data management, depreciation rules, accounting derivations and integration points to GL and AP, aligning with standard Enterprise Asset Management functional workflows.
Integrations and data migration were explicit components of the program. The project migrated data from Microsoft Dynamics into Fusion Financials Release 13 and integrated with Concur Expenses for expense reconciliation and with EPBCS for planning alignment. Test and collaboration tooling included JIRA, Confluence, and Microsoft SharePoint for issue tracking and documentation, while RSAT v2.1 and HP LoadRunner were used for automated regression and performance testing.
The deployment had a global operational scope, executing across 30 countries including Asia Pacific markets Thailand, China, Japan, Korea, Australia, Malaysia, and Hong Kong, and North America and LATAM markets Chile, Brazil, Mexico, Colombia, together with the United States, Canada, South Africa, Russia and Germany. Governance emphasized centralized test and release artifacts, cross functional coordination among finance procurement and project teams, and structured data migration processes to preserve accounting and intercompany consistency.
This deployment documents Dunnhumby Oracle Fusion Cloud Fixed Assets Enterprise Asset Management as a finance led implementation supporting asset accounting, procurement related asset acquisition flows, project costing and intercompany accounting across a multi country footprint.
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Travel Management | ERP Services and Operations |
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2017 | 2017 |
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Dunnhumby AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2018 | 2018 |
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Dunnhumby Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2021 | 2022 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Dunnhumby Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2016 | 2016 |
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Dunnhumby Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Dunnhumby SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2017 | 2017 |
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Dunnhumby CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Sales Engagement | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM | CRM |
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2021 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dunnhumby EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2014 | 2014 |
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EPM | EPM |
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2019 | 2020 |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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Dunnhumby ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Dunnhumby Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Dunnhumby PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2014 | 2014 |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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Dunnhumby IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Dunnhumby CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Dunnhumby
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Financial Controller | Director | Finance | |
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CFO, North America | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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IT Director | Director | IT | |
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Travel Administrator | Non Manager | Operations | |
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Account Payable Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Finance Director | Director | Finance | |
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Senior Procurement Executive | Director | Procurement | |
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Global Director of Procurement | Director | Procurement | |
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Global Finance and Operations Development Director | Director | Finance | |
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Senior HR Director - HR Business Partnering | Director | HR | |
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Chief People Officer | CXO | HR | |
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Global HR Operations Director | Director | HR | |
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Chief People Officer | CXO | HR | |
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Finance Director - FP&A and Technology | Director | IT | |
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EMEA, UK&I Finance Director | Director | Finance | |
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Business Systems Technical Programme Manager | Manager | IT | |
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Finance Transformation Manager | Manager | Finance | |
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HR Director | Director | HR | |
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Global Head of Reward | Director | HR | |
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HCM Functional Manager | Manager | Finance | |
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Global Head of Marketing | Director | Marketing | |
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Marketing Director | Director | Marketing | |
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Global CRM Manager | Manager | IT | |
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Marketing Manager | Manager | Marketing | |
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Digital Marketing Lead | Manager | Marketing | |
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Head of Data Management & Governance | Director | IT | |
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Global Head of Infastructure Operations | Director | Finance | |
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CTO | CXO | Finance | |
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Interim Group Financial Controller | Director | Finance | |
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Head of Finance- Commercial & Control | Director | Finance | |
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EMEA Financial Controller | Director | Finance | |
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Finance Manager FP&A / Business Partnering | Manager | Finance | |
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Finance Director - EMEA | Director | Finance | |
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Head of Procurement | Director | Procurement | |
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Global EUT IT Manager | Manager | IT | |
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Human Resources Director | Director | HR | |
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Senior HR Operations Consultant | Manager | HR | |
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HR Data and Systems Specialist | Manager | HR | |
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Director of Corporate Systems & BI | Director | IT | |
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Corporate Systems Functional Manager - Finance | Manager | IT | |
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Business Systems Project Manager | Manager | IT | |
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Apps Being Evaluated by Dunnhumby Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dunnhumby IT executives and key decision makers. This section highlights Dunnhumby's latest recorded technology evaluations, including Synerise for Analytics and BI on 2025-06-27 and Adobe Analytics Cloud for Marketing Analytics on 2025-01-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dunnhumby digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-06-27 | Dunnhumby | Evaluated | Synerise | Synerise | Analytics and BI | Analytics and BI |
| 2025-01-06 | Dunnhumby | Evaluated | Adobe Systems | Adobe Analytics Cloud | Marketing Analytics | CRM |
FAQ - APPS RUN THE WORLD Dunnhumby Technographics
Dunnhumby is a Professional Services organization based in United Kingdom,
with around 2500 employees and annual revenues of $433.0 million.
Dunnhumby operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM Absence Management and Oracle Fusion Cloud Fixed Assets,
covering areas like ERP Financial, Absence and Leave Management and Enterprise Asset Management.
Dunnhumby has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Dunnhumby recently adopted applications including
Oracle Fusion HCM Analytics in 2022, Oracle Fusion ERP Analytics in 2022 and ImmuniWeb Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dunnhumby’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dunnhumby’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dunnhumby technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.