List of Taboola Advertising Platform Customers
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Since 2010, our global team of researchers has been studying Taboola Advertising Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Taboola Advertising Platform for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Taboola Advertising Platform for Digital Advertising Platform include: Vodafone, a United Kingdom based Communications organisation with 12000 employees and revenues of $3.00 billion, Bombas, a United States based Consumer Packaged Goods organisation with 200 employees and revenues of $100.0 million, Walla Israel, a Israel based Media organisation with 433 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using Taboola Advertising Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Taboola Advertising Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bombas | Consumer Packaged Goods | 200 | $100M | United States | Taboola | Taboola Advertising Platform | Digital Advertising Platform | 2016 | n/a | In 2016 Bombas adopted the Taboola Advertising Platform as its Digital Advertising Platform for e-commerce marketing in the United States. The Taboola Advertising Platform became the vendor backbone for paid native advertising and audience-based targeting to support product category campaigns. Implementation centered on native ads, Attentive Audiences, and site retargeting configured to drive product-level creative and audience segmentation. Taboola’s Creative Shop supported creative development and iteration, aligning native creative to slippers product pages and conversion touchpoints, and enabling sequential messaging across prospecting and retargeting workflows. Operational scope focused on Bombas' marketing and advertising functions in the United States, with the Taboola Advertising Platform executing a holiday slippers campaign in 2022. Rollout was conducted as a seasonal paid media program, with campaign orchestration using Taboola native placements and audience lists to coordinate prospecting and on-site retargeting efforts. The case study cites that the 2022 holiday slippers campaign increased return on ad spend by 50 percent and drove approximately 40 percent of Bombas' holiday conversions from the slippers category, outcomes reported with support from Taboola’s Creative Shop. | |
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Vodafone | Communications | 12000 | $3.0B | United Kingdom | Taboola | Taboola Advertising Platform | Digital Advertising Platform | 2023 | Planit United Kingdom | In 2023 Vodafone deployed the Taboola Advertising Platform as its Digital Advertising Platform for Vodafone Business marketing and advertising in the United Kingdom, executing a focused 12 week B2B lead generation campaign. The engagement was run with agency partner Planit United Kingdom and positioned the Taboola Advertising Platform to manage campaign delivery across content distribution and paid native channels for Vodafone Business. The implementation leveraged Taboola SmartBid and Taboola’s IAS brand safety integration as explicit functional components of the Taboola Advertising Platform, with SmartBid providing automated bid optimization and campaign pacing logic and the IAS integration enforcing inventory quality and brand safety controls. Configuration centered on campaign level bidding strategies, creative/content feeds, and audience targeting workflows typical for a Digital Advertising Platform, with optimization loops driven by the SmartBid capability. Operational execution and governance were handled collaboratively by Vodafone, Planit United Kingdom, and Taboola, with Planit operating as the agency executing campaign setup, creative configuration, and daily optimization. Integrations were limited to the named IAS brand safety feed and the Taboola SmartBid module, and operational coverage was scoped to Vodafone Business marketing in the United Kingdom for the duration of the 12 week campaign. The campaign delivered explicit, reported results of 71,000 content reads, a 242% uplift in click through rate, and a 58% reduction in cost per click, outcomes documented in the case study materials that reference the Taboola Advertising Platform, SmartBid, and IAS integration. | |
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Walla Israel | Media | 433 | $35M | Israel | Taboola | Taboola Advertising Platform | Digital Advertising Platform | 2020 | n/a | In 2020, Walla Israel implemented the Taboola Advertising Platform as a Digital Advertising Platform to advance publisher monetization and on site engagement. The deployment targeted Walla's consumer news site, with configuration scoped to the homepage and category pages. The Taboola Advertising Platform implementation centered on Taboola Feed continuous scroll and in feed video units, configured to appear within editorial streams to support native content discovery and video consumption workflows. Placements were instrumented on homepage and category page inventory to surface recommended content and video alongside editorial articles. Operational coverage involved coordination between editorial and ad operations teams at Walla Israel to manage recommendation policies, inventory allocation, and monetization settings, with publisher monetization and user engagement as primary business functions impacted. Reporting and analytics were applied to link content recommendation behavior to revenue and engagement metrics tied to the Taboola Advertising Platform. Per the case study, Walla reported a 26% increase in Taboola revenue and a 3% site wide organic content CTR uplift after deploying Taboola Feed and in feed video on homepage and category pages. These outcomes document measured impact on publisher monetization and site level engagement for Walla Israel. |
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