List of Taboola Skimlinks Customers
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United States
Since 2010, our global team of researchers has been studying Taboola Skimlinks customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Taboola Skimlinks for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Taboola Skimlinks for Marketing Automation include: Time, a United States based Media organisation with 7500 employees and revenues of $3.50 billion, Associated Press, a United States based Media organisation with 4500 employees and revenues of $1.00 billion, Advance Local, a United States based Professional Services organisation with 4173 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Taboola Skimlinks, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Taboola Skimlinks customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Advance Local | Professional Services | 4173 | $500M | United States | Taboola | Taboola Skimlinks | Marketing Automation | 2023 | n/a | In 2023, Advance Local implemented Taboola Skimlinks in the Marketing Automation category to monetize local publisher audiences across the United States. The engagement was executed as a partnership with Taboola Turnkey Commerce to create commerce content and activate e-commerce traffic for Advance Local's publisher portfolio. Taboola Skimlinks was provisioned to support commerce content production, traffic activation, and merchant monetization, with operational responsibility for content creation and traffic activation managed by Taboola. Module usage including Connexity and Skimlinks is inferred from Taboola's disclosed e-commerce stack, aligning with commerce link management and affiliate feed ingestion capabilities typical of Marketing Automation solutions. Operational coverage focused on marketing and e-commerce functions within Advance Local's publishing operations in the United States, with integration points concentrated on publisher content channels and Taboola's merchant monetization pipelines. The deployment emphasized content to commerce workflows, linking editorial commerce content to merchant feeds and attribution flows managed through Taboola Skimlinks. Governance and rollout followed a vendor led model, Taboola handled content production, traffic activation and merchant monetization for Advance Local, and Taboola reported the Advance Local launch and early traffic and monetization activity in Q1 2023. Advance Local retained editorial alignment and audience ownership while Taboola provided the commerce activation and operational execution. | |
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Associated Press | Media | 4500 | $1.0B | United States | Taboola | Taboola Skimlinks | Marketing Automation | 2024 | n/a | In 2024, Associated Press expanded its commercial agreement with Taboola to launch AP Buyline using Taboola Turnkey Commerce, announcing the update on March 12, 2024 and launching the offering on March 18, 2024. The Associated Press deployed Taboola Skimlinks within a Marketing Automation framework to publish Taboola-produced product reviews on AP properties in the United States, with the explicit objective of diversifying AP's consumer revenue in marketing and e-commerce. The implementation centers on content-to-commerce workflows where Taboola’s editorial team creates review content and Taboola and partners manage merchant monetization. Module usage of Skimlinks and Connexity is inferred as part of Taboola Turnkey Commerce, aligning with Marketing Automation capabilities such as affiliate link management, product feed ingestion, automated attribution tagging, and editorial review publishing pipelines. Operational coverage is focused on AP’s consumer-facing channels in the United States, integrating review content into existing publishing workflows and commerce touchpoints. Integrations are executed and managed by Taboola and partner networks to connect merchant monetization, implying connections to affiliate networks and merchant feeds while AP retains editorial placement and content governance. Governance and workflow changes prioritize editorial coordination and commerce oversight, with Taboola producing reviews and AP overseeing publication, disclosure, and placement policies within established editorial controls. The Taboola Skimlinks configuration within this Marketing Automation deployment implements a content-driven commerce layer via Taboola Turnkey Commerce to expand AP’s consumer revenue streams. | |
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Time | Media | 7500 | $3.5B | United States | Taboola | Taboola Skimlinks | Marketing Automation | 2023 | n/a | In 2023, Time implemented Taboola Skimlinks as part of a Taboola Turnkey Commerce deployment to launch a review-driven e-commerce section on TIME.com. Taboola Skimlinks sits within Marketing Automation and was deployed to create product content, drive audience traffic, and initiate merchant monetization on the publisher site. The implementation emphasized review-driven editorial content and commerce workflows, with Taboola providing editorial production, audience acquisition, and merchant-monetization capabilities on behalf of Time. Functional modules included content recommendation, affiliate link management via Taboola Skimlinks, and commerce feed orchestration consistent with publisher commerce patterns. The deployment included integrations consistent with Taboola Turnkey Commerce disclosures, notably Connexity for merchant feed connectivity and Skimlinks for affiliate link and merchant monetization flows. Operational coverage was focused in the United States and involved Time editorial and commerce teams working on TIME.com where traffic and conversion signals were routed through the Taboola-managed stack. Governance followed a managed service model with Taboola operating editorial and traffic operations on behalf of Time, enabling tighter editorial to commerce workflows and centralized merchant monetization processes. Time reported rapid traffic growth and initial monetization in 2023 as part of Taboola public disclosures. |
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