List of TELUS AFS Exceedra Foodservice and Data Acquisition Customers
TELUS Corporation
510 West Georgia Street 7th Floor,
Vancouver, V6B 0M3, BC,
Canada
Vancouver, V6B 0M3, BC,
Canada
1 604-697-8044
Professional Services
111500
$14.9B
Since 2010, our global team of researchers has been studying TELUS AFS Exceedra Foodservice and Data Acquisition customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TELUS AFS Exceedra Foodservice and Data Acquisition for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TELUS AFS Exceedra Foodservice and Data Acquisition for Trade Promotion Management include: White Castle, a United States based Leisure and Hospitality organisation with 10000 employees and revenues of $720.0 million, Saputo Dairy UK, a United Kingdom based Consumer Packaged Goods organisation with 1038 employees and revenues of $553.0 million, Amplify Snack Brands, a United States based Consumer Packaged Goods organisation with 623 employees and revenues of $270.0 million, Bridgford Foods, a United States based Consumer Packaged Goods organisation with 675 employees and revenues of $240.4 million, Symington's Ltd, a United Kingdom based Consumer Packaged Goods organisation with 900 employees and revenues of $164.0 million and many others.
Contact us if you need a completed and verified list of companies using TELUS AFS Exceedra Foodservice and Data Acquisition, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Services and Operations software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ACH Food Companies | Consumer Packaged Goods | 450 | $75M | United States | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2012 | n/a |
In 2012, ACH Food Companies implemented TELUS AFS Exceedra Foodservice and Data Acquisition. The deployment targeted Trade Promotion Management workflows and centralized foodservice promotion planning and data acquisition for the companys trade and customer accounting functions.
TELUS AFS Exceedra Foodservice and Data Acquisition was configured to provide data ingestion and consolidation, promotion planning, and dispute and deduction management capabilities consistent with Trade Promotion Management requirements. Configuration emphasized mapping foodservice sales and promotional inputs into structured promotion schedules and dispute resolution workflows.
Operational rollout included targeted training activities, ACH Food Companies participated on special projects and trained broker associates and customer accounting associates on SAP, Open Text Imaging, order processing systems, Exceedra as a dispute and deduction management system, and High Radius as a trade spend management system. These training programs linked promotion planning to order to cash and deduction handling processes across trade and accounting teams.
Governance for the implementation emphasized cross functional coordination between trade, brokerage, and customer accounting, with process controls centered on dispute handling and data acquisition pipelines. The program embedded the TELUS AFS Exceedra Foodservice and Data Acquisition application into existing operational workflows through role based training and special project participation.
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Amplify Snack Brands | Consumer Packaged Goods | 623 | $270M | United States | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2016 | n/a |
In 2016, Amplify Snack Brands implemented TELUS AFS Exceedra Foodservice and Data Acquisition. The TELUS AFS Exceedra Foodservice and Data Acquisition application was deployed as the company Trade Promotion Management solution to centralize foodservice promotional data and trade spend workflows across its United States operations.
The implementation emphasized Trade Promotion Management capabilities, with Exceedra used for foodservice data acquisition and planning while credit memos and deduction clearance workflows were processed in both HighRadius and Exceedra software. Functional configuration focused on data acquisition, promotion scheduling, deduction resolution, and credit memo processing to support month end reconciliation and trade accounting workflows.
Operational scope covered finance, trade spend management, and sales operations, where workflows were instrumented to reconcile deductions and apply credit memos through the Exceedra and HighRadius tools. Governance concentrated on standardizing deduction clearance processes and aligning trade accounting and trade promotion workflows with the Trade Promotion Management application.
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Bridgford Foods | Consumer Packaged Goods | 675 | $240M | United States | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2015 | n/a |
In 2015, Bridgford Foods deployed TELUS AFS Exceedra Foodservice and Data Acquisition as its Trade Promotion Management platform. The implementation centralized foodservice promotion planning and claims processing under TELUS AFS Exceedra Foodservice and Data Acquisition, aligning promotion execution with automated data acquisition workflows.
Configuration emphasized trade promotion planning, rules-based claim adjudication, deduction management, and transactional data acquisition capabilities inherent to the Trade Promotion Management category. Bridgford configured automated claim throughput and centralized deduction tracking to reduce manual reconciliation and accelerate processing cycles within the application.
Operational coverage focused on finance and commercial trade teams, embedding the system into finance and sales workflows for foodservice customers and providing a centralized application architecture to aggregate sales and claims data for reporting and auditability. Governance changes instituted role-based claim adjudication workflows and a single source of truth for deduction balances to support audit controls and consistent promotional accounting.
As an explicit outcome Bridgford reported "AFS is processing claims faster than the deductions are coming in. The deduction balance is the lowest it has been since I started at Bridgford." Ray Lancy, CFO Bridgford Foods
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California Olive Ranch | Consumer Packaged Goods | 150 | $20M | United States | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2016 | n/a |
In 2016 California Olive Ranch implemented TELUS AFS Exceedra Foodservice and Data Acquisition as its Trade Promotion Management solution. The deployment targeted foodservice channel promotion planning and data acquisition workflows to support trade, sales, and finance processes across the company in the United States.
TELUS AFS Exceedra Foodservice and Data Acquisition was configured to manage promotion planning, promotion budgeting, claims and deductions processing, and data acquisition from distributors and brokers, aligning with standard Trade Promotion Management functional modules. Configuration work included master data alignment for SKUs, customers, pricing, and promotion event templates, and the establishment of promotion-level transaction and accrual workflows to drive consistent trade spend accounting.
The implementation maintained records and files associated with Navision, Exceedra trade system and business transactions, enabling reconciliation of promotion transactions against financial records. Operational ownership covered trade promotion management responsibilities within sales, finance, and commercial teams, with governance established around promotion approval workflows and data acquisition controls to preserve transactional accuracy and auditability.
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Saputo Dairy UK | Consumer Packaged Goods | 1038 | $553M | United Kingdom | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2016 | n/a |
In 2016, Saputo Dairy UK implemented TELUS AFS Exceedra Foodservice and Data Acquisition within its Trade Promotion Management environment, establishing a centralized platform for trade promotion planning across its UK consumer packaged goods operations. The initial deployment focused on standardizing promotion lifecycle workflows and data acquisition for planning, budgeting and post promotion analysis.
TELUS AFS Exceedra Foodservice and Data Acquisition was configured to support trade promotion planning, promotion modeling, claim processing and promotion reporting, aligned with category-standard TPM functionality. Configuration included promotion calendars, spend allocation logic and reporting catalogs to enable commercial teams to plan and review promotional activity alongside financial scenarios.
The implementation integrated Microsoft Dynamics AX 2012 R3, Exceedra and IBM TM1, creating a linked data fabric for promotional inputs, financial modeling and reconciliation. Data flows aggregated transaction and POS inputs into Exceedra for promotion measurement, fed summarized promotion cost and accruals into TM1 for scenario planning, and synchronized financial postings and master data with AX2012 R3 to align promotion spend with general ledger and accounts payable processes.
Governance changes centralized promotion approval gates and introduced cross functional reconciliation workflows between commercial planning, finance and sales operations to improve auditability and decision confidence. The project notes indicate the AX2012 R3 implementation generated savings and simplified the system landscape, and the combined AX, Exceedra and TM1 integration improved overall capability and confidence in systems.
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Consumer Packaged Goods | 900 | $164M | United Kingdom | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2011 | n/a |
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Leisure and Hospitality | 10000 | $720M | United States | TELUS | TELUS AFS Exceedra Foodservice and Data Acquisition | Trade Promotion Management | 2015 | n/a |
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Buyer Intent: Companies Evaluating TELUS AFS Exceedra Foodservice and Data Acquisition
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FAQ - APPS RUN THE WORLD TELUS AFS Exceedra Foodservice and Data Acquisition Coverage
TELUS AFS Exceedra Foodservice and Data Acquisition is a Trade Promotion Management solution from TELUS.
Companies worldwide use TELUS AFS Exceedra Foodservice and Data Acquisition, from small firms to large enterprises across 21+ industries.
Organizations such as White Castle, Saputo Dairy UK, Amplify Snack Brands, Bridgford Foods and Symington's Ltd are recorded users of
TELUS AFS Exceedra Foodservice and Data Acquisition for Trade Promotion Management.
Companies using TELUS AFS Exceedra Foodservice and Data Acquisition are most concentrated in Leisure and Hospitality and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using TELUS AFS Exceedra Foodservice and Data Acquisition are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of TELUS AFS Exceedra Foodservice and Data Acquisition across Americas, EMEA, and APAC.
Companies using TELUS AFS Exceedra Foodservice and Data Acquisition range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 71.43%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 0%.
Customers of TELUS AFS Exceedra Foodservice and Data Acquisition include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified TELUS AFS Exceedra Foodservice and Data Acquisition customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Trade Promotion Management.