List of TELUS AFS Retail Execution and Optimization Customers
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Since 2010, our global team of researchers has been studying TELUS AFS Retail Execution and Optimization customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TELUS AFS Retail Execution and Optimization for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TELUS AFS Retail Execution and Optimization for Retail Management include: Nestle, a Switzerland based Consumer Packaged Goods organisation with 275000 employees and revenues of $102.77 billion, Carlsberg Group, a Denmark based Consumer Packaged Goods organisation with 36056 employees and revenues of $14.17 billion, Dean Foods Company, a United States based Consumer Packaged Goods organisation with 14500 employees and revenues of $7.33 billion and many others.
Contact us if you need a completed and verified list of companies using TELUS AFS Retail Execution and Optimization, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the SCM software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Carlsberg Group | Consumer Packaged Goods | 36056 | $14.2B | Denmark | TELUS | TELUS AFS Retail Execution and Optimization | Retail Management | 2014 | n/a |
In 2014, Carlsberg Group implemented TELUS AFS Retail Execution and Optimization as a Retail Management solution to support its field execution workflows and in-store retail operations. The engagement was positioned as a fresh implementation following a platform switch, and the Retail Management decision was driven by a formal vendor evaluation process.
The program required a due diligence phase to evaluate alternative retail execution vendors, because the platform change turned the effort into a full implementation rather than a routine upgrade. After comparing multiple retail execution solutions, Carlsberg chose to continue its relationship with AFS Technologies, citing that AFS Retail Execution offered many more benefits than the other solutions under consideration.
TELUS AFS Retail Execution and Optimization was implemented to provide core retail execution capabilities including visit planning and scheduling, field sales order capture, merchandising task management, in-store compliance tracking, and operational reporting and analytics. The deployment focused on aligning retail execution and field sales processes, enabling standardized workflows and centralized configuration for merchandising and promotional activities, while preserving the existing vendor relationship with AFS Technologies as the selected provider.
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Dean Foods Company | Consumer Packaged Goods | 14500 | $7.3B | United States | TELUS | TELUS AFS Retail Execution and Optimization | Retail Management | 2011 | n/a |
In 2011 Dean Foods Company implemented TELUS AFS Retail Execution and Optimization, deploying retail execution capabilities under the Retail Management category. TELUS AFS Retail Execution and Optimization is Volt Certified for Walmart and was configured to bring standardized store level execution and merchandising controls to the companys field operations.
The implementation concentrated on configuring AFS Retail Execution workflows typical for Retail Management, including store visit scheduling, task orchestration, planogram and shelf compliance checks, mobile order capture, and retail reporting and analytics. Configuration work emphasized configurable visit forms, time stamped proof of execution, synchronized product lists, and scripted merchandising tasks to support category management and store execution consistency.
Operational coverage focused on field sales and merchandising teams and extended into distribution and operations functions responsible for shelf replenishment and store ordering, aligning business function responsibilities to the application. The deployment applied Retail Management controls to store level workflows and order capture to coordinate merchandising and distribution activities.
Governance was organized around standardized visit templates, proof of performance capture, and compliance reporting to meet retailer requirements tied to Volt Certification for Walmart. Rollout attention included field user training, centralized configuration governance, and a cadence for updating merchandising content and visit scripts to maintain retailer compliance and execution fidelity.
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Nestle | Consumer Packaged Goods | 275000 | $102.8B | Switzerland | TELUS | TELUS AFS Retail Execution and Optimization | Retail Management | 2007 | n/a |
In 2007 Nestle implemented TELUS AFS Retail Execution and Optimization to support Retail Management and field sales operations across its European markets, with the core application hosted in the TELUS European datacenter. The deployment was executed as a phased program, staged market by market, beginning with a Germany pilot and followed by Nordic countries in early 2007.
TELUS AFS Retail Execution and Optimization was configured to deliver retail execution and mobile sales force automation capabilities, using both a PDA client and a tablet PC based mobile SFA client. The PDA version was deployed in Germany to more than 400 users on Symbol MC70 and Symbol MC50 devices, while the tablet PC based AFS Mobile SFA client was introduced in the Nordic rollout. Functional workflows emphasized field sales activity capture, merchandising, and order entry consistent with Retail Management operations.
Implementation and systems integration work was performed by a team of consultants from AFS and Nestlé GLOBE Center Europe, coordinating configuration, device standardization, and staged market onboarding. The solution remained hosted in the European datacenter to provide centralized application management and regional data residency, and rollout continued through 2007 with Greece France and the UK, followed by Switzerland Austria and additional European markets.
Governance was organized around Nestlé GLOBE Center Europe and AFS consultants, with a multistage project plan executed market by market. By the end of 2012 the program expanded to include more than 10,000 Nestlé sales representatives across Europe using the AFS Retail Execution system.
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