List of THG CRM Customers
THG Ingenuity
Level 7 Voyager House Chicago Avenue,
Manchester, M90 3DP,
United Kingdom
Manchester, M90 3DP,
United Kingdom
n/a
Professional Services
500
$80M
Since 2010, our global team of researchers has been studying THG CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased THG CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using THG CRM for CRM include: Coca-Cola Europacific Partners, a United Kingdom based Consumer Packaged Goods organisation with 41000 employees and revenues of $27.16 billion, Mondelez International United Kingdom, a United Kingdom based Consumer Packaged Goods organisation with 4231 employees and revenues of $1.71 billion, Elemis Germany, a Germany based Consumer Packaged Goods organisation with 300 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using THG CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The THG CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Coca-Cola Europacific Partners | Consumer Packaged Goods | 41000 | $27.2B | United Kingdom | THG Ingenuity | THG CRM | CRM | 2021 | n/a | In 2021, Coca-Cola Europacific Partners implemented THG CRM as part of a UK direct to consumer site engagement led by THG Ingenuity. The engagement required end to end commerce services including hosting, trading, operations, fulfilment and customer experience, and THG CRM was deployed to consolidate customer interactions and support growth of D2C sales and customer insight. This deployment is categorized as CRM and operated as the primary customer data and personalization layer for the UK D2C channel. Configuration of THG CRM focused on customer profile management, personalization and segmentation, marketing automation for campaign orchestration, and customer lifecycle tracking. The THG CRM implementation was aligned to marketing and trading workflows identified in public announcements, enabling campaign targeting, consent and preference handling, and behavioral segmentation to drive customer experience interventions. These modules reflect standard CRM functional capabilities used to operationalize personalization and campaign execution for ecommerce. Integrations connected THG CRM to the THG Ingenuity commerce platform, order and fulfilment operations to synchronize customer, order and interaction data across systems supporting the UK D2C site. Operational coverage explicitly included marketing, trading and customer operations teams, who consumed CRM-derived profiles and event streams for promotions, fulfilment messaging and post purchase engagement. The integration design emphasized continuous customer event capture to enable personalization at touchpoints across the commerce funnel. Governance consolidated customer insight within THG CRM as the single source of truth for marketing and trading decisioning, with rollout timed to the D2C site launch and operational handover to Coca-Cola Europacific Partners teams and THG Ingenuity trading functions. Public statements cite marketing and trading responsibilities for THG Ingenuity, and use of THG CRM capabilities is consistent with the engagement objective to grow D2C sales and customer insight through unified customer data and personalization. | |
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Elemis Germany | Consumer Packaged Goods | 300 | $15M | Germany | THG Ingenuity | THG CRM | CRM | 2020 | n/a | In 2020, Elemis Germany implemented THG CRM to accelerate a direct to consumer expansion across Europe and APAC. THG Ingenuity partnered with Elemis to execute a rapid pilot in Germany and launch 16 international sites within ten months, prioritizing customer acquisition and new-market revenue. The deployment centered on THG CRM as a CRM platform with embedded personalization and customer insight capabilities tied to THG IQ, configuring workflows for customer segmentation, lifecycle marketing, and profile enrichment. THG CRM was provisioned to support marketing automation, personalized merchandising and customer data capture as core functional modules. Configuration emphasized reusable personalization templates and trading aligned customer offers to enable faster regional rollouts. Operational scope covered ecommerce, marketing and customer service functions across the Germany pilot and the 16 international sites, with commerce orchestration coordinated through THG Ingenuity’s marketing, trading and customer insight capabilities. The program captured 132,000 new EU customer records and delivered faster time to market as described in the case study. The implementation linked CRM-powered personalization to customer acquisition and new-market revenue objectives. Governance used a phased pilot and validation approach over the ten month program, centralizing campaign orchestration and customer insight governance between THG Ingenuity and Elemis marketing leadership. Operational workflows were restructured to route acquisition, personalization and customer lifecycle decisions through the THG CRM platform. | |
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Mondelez International United Kingdom | Consumer Packaged Goods | 4231 | $1.7B | United Kingdom | THG Ingenuity | THG CRM | CRM | 2021 | n/a | In 2021, Mondelez International United Kingdom implemented THG CRM in the CRM category as part of a direct-to-consumer and personalisation programme delivered with THG Ingenuity. The engagement supported a visible personalised Toblerone proposition, positioning CRM capabilities alongside THG supplied commerce, checkout and marketing services. Implementation emphasis aligned CRM workflows to DTC customer journeys, with inferred use of THG CRM and THG IQ for customer profile unification, segmentation, personalised offer management and campaign orchestration. Configuration work focused on linking marketing segmentation and personalization logic to commerce events and checkout triggers, enabling targeted promotions and bespoke product propositions. THG Ingenuity supplied the back-end commerce, checkout and marketing capabilities and public materials identify personalization, marketing and trading responsibilities as THG scope, indicating CRM operations were integrated into THG-managed commerce and checkout flows. Operational coverage centered on DTC business functions, marketing and trading teams responsible for personalised product offerings in the United Kingdom. Governance and rollout were organized as a broader D2C personalisation programme with THG taking operational responsibility for personalization and trading, aligning CRM data and activation rules to THG commerce processes. The narrative centers on THG CRM deployment in the CRM category, integrating customer data and marketing orchestration into THG's commerce and checkout stack. |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD THG CRM Coverage
THG CRM is a CRM solution from THG Ingenuity.
Companies worldwide use THG CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Coca-Cola Europacific Partners, Mondelez International United Kingdom and Elemis Germany are recorded users of
THG CRM for CRM.
Companies using THG CRM are most concentrated in Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using THG CRM are most concentrated in United Kingdom and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of THG CRM across Americas, EMEA, and APAC.
Companies using THG CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.
Customers of THG CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified THG CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.