List of Toluna Start Customers
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Since 2010, our global team of researchers has been studying Toluna Start customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Toluna Start for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Toluna Start for Marketing Analytics include: Nestle, a Switzerland based Consumer Packaged Goods organisation with 275000 employees and revenues of $102.77 billion, Didi Global, a China based Professional Services organisation with 20870 employees and revenues of $19.83 billion, Takasago International Corporation, a Japan based Manufacturing organisation with 3756 employees and revenues of $1.22 billion and many others.
Contact us if you need a completed and verified list of companies using Toluna Start, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Toluna Start customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Didi Global | Professional Services | 20870 | $19.8B | China | Toluna | Toluna Start | Marketing Analytics | 2020 | n/a | In 2020 Didi Global implemented Toluna Start, a Marketing Analytics application, to support marketing and consumer research workflows in Brazil. The initiative positioned Toluna Start as a self service analytics layer for the insights team, enabling rapid concept testing and preference measurement. Didi Global leveraged Toluna Start's automated MaxDiff solution and the Toluna Start DIY MaxDiff capability to run preference experiments on new payment service ideas, configuring surveys and automated scoring to accelerate decision cycles. The implementation emphasized fast survey creation, automated MaxDiff scoring, and visualized preference outputs to provide clear, actionable preference data to marketing and product teams. Operational coverage centered on marketing and insights teams executing consumer research in Brazil, with a rollout model that granted direct access to analysts for on-demand testing. The engagement produced clear results in three days and saved time for the insights team by converting ideation into validated preference data rapidly. | |
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Nestle | Consumer Packaged Goods | 275000 | $102.8B | Switzerland | Toluna | Toluna Start | Marketing Analytics | 2020 | n/a | In 2020, Nestle's business unit deployed Toluna Start for Marketing Analytics to run MaxDiff testing across consumer segments. The implementation was led from Nestle HQ in Switzerland and focused on consumer insights to improve campaign messaging decisions. Toluna Start was configured to execute MaxDiff experiments and segmented analysis, enabling rapid claim prioritization across demographic and attitudinal segments. The deployment leveraged Toluna Start survey design and analytics workflows to centralize preference data and expedite insight generation for marketing teams. Operational scope covered marketing and consumer insights functions within the Nestle business unit, supporting campaign message testing and creative decisioning. Toluna Start reduced setup-to-insight to under a week, enabling faster, clearer decision-making for campaign messaging. Governance emphasized standardized testing protocols and segmented reporting to ensure reproducible comparisons across tests and alignment with campaign planning cycles. The Toluna Start implementation for Marketing Analytics provided structured workflows for MaxDiff execution and segmented reporting at Nestle's Switzerland decision center. | |
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Takasago International Corporation | Manufacturing | 3756 | $1.2B | Japan | Toluna | Toluna Start | Marketing Analytics | 2020 | n/a | In 2020, Takasago International Corporation implemented Toluna Start for Marketing Analytics to support its fragrances insights team in Japan. The Toluna Start application was used to run MaxDiff claims testing that prioritized consumer-facing claims and informed product innovation decisions. The deployment centered on the Toluna Start MaxDiff workflow, leveraging Toluna Start for DIY survey creation, choice-based MaxDiff analysis, and rapid reporting to surface ranked claim preferences. Operational scope was the fragrances marketing and consumer insights function in Japan, enabling product and innovation teams to evaluate claim appeal and prioritize which claims to progress. Governance shifted toward self-serve research workflows and faster decision cadence within the insights team, and the Toluna Start MaxDiff workflow delivered rapid, DIY insights that increased confidence in which claims to progress and accelerated innovation decisions. |
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