List of TotalSoft Charisma CRM Customers
Voluntari, 77190,
Romania
Since 2010, our global team of researchers has been studying TotalSoft Charisma CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TotalSoft Charisma CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TotalSoft Charisma CRM for CRM include: OMV Petrom, a Romania based Utilities organisation with 9939 employees and revenues of $9.24 billion, Dacia Romania, a Romania based Automotive organisation with 10987 employees and revenues of $6.15 billion, OMV Germany, a Germany based Retail organisation with 883 employees and revenues of $482.0 million, Tinmar Energy, a Romania based Utilities organisation with 56 employees and revenues of $326.0 million, Henkel Romania, a Romania based Distribution organisation with 183 employees and revenues of $273.0 million and many others.
Contact us if you need a completed and verified list of companies using TotalSoft Charisma CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TotalSoft Charisma CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ana Pan | Consumer Packaged Goods | 191 | $42M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2015 | n/a |
In 2015, Ana Pan implemented TotalSoft Charisma CRM to support its commercial operations in the Romania based consumer packaged goods business. The deployment focused on centralizing account and order management for sales and key account teams, aligning the TotalSoft Charisma CRM with the companys commercial strategy and operational workflows.
The TotalSoft Charisma CRM configuration concentrated on account management, demand estimation and forecasting using historical sales inputs, promotional campaign support for new product launches and seasonal programs, and structured reporting for monthly and quarterly review cycles. The CRM was used to capture profitability indicators and deviations from budget, enabling scenario planning and margin optimization discussions within commercial planning processes.
Operational coverage extended across Sales, Marketing, Logistics and Production teams, with the CRM serving as the central record for order orchestration from orders to production to delivery and for centralizing store feedback. The implementation supported management of strategic accounts including Mega Image and City Grill, and was used day to day to identify upsell and account expansion opportunities.
Governance was formalized through regular reporting cadences and cross functional coordination workflows, using TotalSoft Charisma CRM as the single source for performance analysis and operational exception handling. Outcomes recorded in ongoing usage include a reported increase of plus 10 percent in monthly orders on managed strategic accounts, and routine use of CRM based profitability analysis to inform pricing and promotional decisions.
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Arsis Romania | Retail | 609 | $29M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2011 | n/a |
In 2011, Arsis Romania deployed TotalSoft Charisma CRM as a CRM to centralize customer master data and standardize sales workflows across its retail operations in Romania. The rollout focused on equipping direct sales teams and Consilier Vanzari roles with a unified customer record, opportunity tracking, and activity management, aligning the application name TotalSoft Charisma CRM directly with day to day commercial tasks.
Configuration work emphasized sales force automation, contact and account management, pipeline and opportunity stages, task and activity tracking, and operational reporting. TotalSoft Charisma CRM was configured to support lead to order workflows and basic dashboarding for sales monitoring, with business analysis and training activities noted as part of the implementation effort to drive user adoption.
Governance centered on role based access for sales users, documented sales process flows, and phased user training led by internal analysts and trainers familiar with Charisma. The deployment established the relationship Arsis Romania TotalSoft Charisma CRM CRM Sales operations, embedding Charisma into the companys commercial processes without external implementation partner mentions.
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BNP Paribas Leasing Solutions Luxembourg | Banking and Financial Services | 25 | $4M | Luxembourg | TotalSoft | TotalSoft Charisma CRM | CRM | 2013 | n/a |
In 2013, BNP Paribas Leasing Solutions Luxembourg implemented TotalSoft Charisma CRM to provide an integrated CRM solution and an end-to-end leasing platform supporting both sales and back-office operations, CRM. The deployment targeted regulatory compliance and operational modernization while providing a web-enabled front end for the company’s sales channels.
The implementation delivered TotalSoft Charisma CRM alongside Charisma ERP modules covering Point of Sale, core leasing functionality, accounting, and an integrated Document Management System. A centralized DWH and Business Intelligence module were implemented for reporting and BASEL 2 requirements, and the Point of Sale/Web Leasing capability provided a sales portal with strong usability focus. Data migration from the AS400 system was completed within two months as part of the initial stage.
Integrations and operational coverage included SEPA-focused processing to meet new EU payments requirements and interfaces to support the complex data management rules for advanced BASEL 2 reporting. The solution was web-enabled and provisioned for approximately 600 concurrent sales force and credit analyst users, and the technical infrastructure was shared with BGL BNP Paribas to control running IT costs. The Business Intelligence and DWH layers centralized data for BI and regulatory reports.
Governance and rollout followed a three-stage plan, prioritizing modules necessary for immediate business continuity and SEPA compliance, then CRM modules for Collection, Remarketing, Legal and Repossession, with e-care and Workflow planned for a later stage. The project was executed through close collaboration between TotalSoft’s implementation team, BGL BNP Paribas IT specialists and key users from BNP Paribas Leasing Solutions, with review and approval completed in two months and development finalized by November, achieving critical phases in eight months. Resulting outcomes explicitly reported include a fully functional Point of Sale portal at go-live, automated credit line processing, a unified database enabling faster reporting, support for a new dealer-based sales approach, elimination of prior operational errors, and completion within the agreed timeline and financial budget.
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Carturesti Bookstores | Retail | 760 | $112M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2010 | n/a |
In 2010, Cărturești Bookstores implemented TotalSoft Charisma CRM, deploying a CRM to centralize customer engagement and retail operations across its network of twenty bookstores. The TotalSoft Charisma CRM deployment was scoped to support retail transactions, inventory control and back-office reporting as a CRM solution for sustaining a consistent customer experience.
Implementation scope included point-of-sale transaction processing, warehouse management, sales reporting and CRM workflows. Functional capabilities explicitly configured included automatic product selection via barcode scanning, automatic inventory updates and accelerated sales transactions. The deployment incorporated Charisma Analyzer as the business analysis and reporting tool, providing detailed financial and non-financial performance indicators used for operational decisions.
The solution integrated back-office activities with warehouse management, reporting and sales systems to provide multi-store inventory visibility and ordering support, enabling staff to locate titles across different bookstores. In 2016 the company extended the footprint with in-store info points for customers to search title availability and prepared for a loyalty card program launch, leveraging the TotalSoft Charisma CRM inventory and customer data.
Operational coverage spans store sales floors, warehouse operations and central reporting functions, aligning customer experience, store staff and inventory control. Governance shifted toward data driven workflows, with Charisma Analyzer outputs used to develop actions that improve service offerings and to support the companys expansion while streamlining back-office processes.
Documented outcomes include quicker sales transactions, automatic inventory updates that reduced out-of-stock situations and remediation of faulty inventory management. The General Manager emphasized that TotalSoft Charisma CRM is a customizable product that allows Cărturești Bookstores to think and act out of the box when addressing unique operational challenges.
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Dacia Romania | Automotive | 10987 | $6.2B | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2014 | n/a |
In 2014 Dacia Romania implemented TotalSoft Charisma CRM, a CRM solution developed by TotalSoft. The deployment targeted management of a bug agent network spread across the country and the execution of multiple marketing and sales campaigns to support dealer partners in achieving trading goals.
The implementation emphasized partner relationship management and campaign management capabilities, coupled with structured document and information exchange workflows to support intensive operational collaboration. TotalSoft Charisma CRM was configured to centralize customer records and standardize partner-facing processes, aligning CRM functional terminology such as customer master, campaign orchestration, and case or request tracking with operational needs.
The solution was integrated to other information systems to centralize all customer data and to create a single repository for market and partner interactions, enabling cross system visibility without naming specific upstream systems. Operational scope included countrywide agent and partner networks and business functions for marketing, sales, and partner support.
Governance focused on embedding CRM driven processes for partner engagement and document exchange, with TotalSoft delivering the core solution to meet stated business requirements and required functionality. The implementation was undertaken to support partners in running quality relationships with the market and to increase business efficiency.
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Retail | 373 | $46M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2018 | n/a |
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Distribution | 183 | $273M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2010 | TotalSoft |
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Construction and Real Estate | 83 | $72M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2005 | n/a |
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Utilities | 83 | $10M | Netherlands | TotalSoft | TotalSoft Charisma CRM | CRM | 2013 | TotalSoft |
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Distribution | 865 | $60M | Romania | TotalSoft | TotalSoft Charisma CRM | CRM | 2010 | n/a |
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