List of TracrTM Customers
Since 2010, our global team of researchers has been studying TracrTM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TracrTM for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TracrTM for Blockchain Platform include: De Beers Group, a United Kingdom based Retail organisation with 20000 employees and revenues of $6.60 billion, Alrosa, a Russia based Oil, Gas and Chemicals organisation with 35000 employees and revenues of $4.10 billion and many others.
Contact us if you need a completed and verified list of companies using TracrTM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TracrTM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Alrosa | Oil, Gas and Chemicals | 35000 | $4.1B | Russia | Tracr | TracrTM | Blockchain Platform | 2020 | n/a | In 2020, Alrosa implemented TracrTM, deploying the TracrTM Blockchain Platform to record and trace diamonds from initial production through trade to retail. The deployment focused on provenance and authenticity use cases to enable supply chain participants and consumers to verify that registered stones are natural and conflict free. The implementation configured a secure digital register and lifecycle record for individual stones, combining asset level identifiers with timestamped custody events and certification records. Functional capabilities implemented included provenance tracking, authenticity verification, and industry enrollment workflows to register stones and attest certificate data. These capabilities align with standard Blockchain Platform workflows for immutable auditability and consented data sharing. Alrosa joined the Tracr network operated as an industry consortium, integrating its mining and trading operational feeds into the shared ledger to produce a continuous chain of custody across handoffs to downstream participants. Operational coverage included mining operations and trade participants, with the platform intended to support later handoffs to retail and certification bodies. The engagement began as a pilot program alongside De Beers to validate traceability workflows. Governance was structured around industry cooperation and shared registration rules, requiring standardized attestation processes and custody event reporting to maintain the integrity of the chain of custody. Rollout required process changes in field registration, certification capture, and trade reporting to align internal procedures with the TracrTM Blockchain Platform data model. The stated outcome was improved consumer confidence and the ability for customers and trade participants to confirm provenance and authenticity of registered diamonds. | |
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De Beers Group | Retail | 20000 | $6.6B | United Kingdom | Tracr | TracrTM | Blockchain Platform | 2022 | n/a | In 2022, De Beers Group deployed TracrTM, the TracrTM Blockchain Platform, to provide provenance assurance across its diamond production from source to Sightholder to store. The deployment is positioned as a scale release that enables immutable source assurance for 100% of De Beers Group’s diamonds, and the company had already registered one quarter of its production by value on TracrTM across the first three Sights ahead of the scale rollout. The program covers De Beers operations and commercial flows originating in Botswana, Canada, Namibia and South Africa and extends through Sightholders and retail store supply chains. This implementation centers on end to end provenance across the diamond value chain and on broad industry participation by Sightholders and retailers. The TracrTM implementation is built on a distributed ledger architecture that provisions a decentralised instance for each participant, ensuring that participants control access to and sharing of their own data. Functional capabilities deployed include immutable transaction recording for tamper proof provenance, access control and privacy controls that limit data disclosure to participant permissions, and an intuitive user experience designed to simplify onboarding and operational use. The platform is described as combining blockchain transaction processing with advanced security and privacy technologies, and it is engineered to support registration throughput at scale with the ability to register up to one million diamonds per week. TracrTM also incorporates data enrichment modalities consistent with provenance platforms, using artificial intelligence and Internet of Things data streams to support identification and journey tracking. Operational coverage emphasizes the value chain from mine site to Sightholder to retail store, with Sights serving as key commercial events for registration and validation. The platform model avoids centralized bottlenecks by distributing processing and data custody across participants, which supports scalability and rapid transaction throughput. Each participant maintains a distributed version of the platform so data sharing requires explicit permission, reinforcing governance at the data owner level while enabling cross participant provenance trails. Governance and independent assurance are integral to the rollout, TracrTM provenance claims have been certified by the Responsible Jewellery Council and De Beers’ Pipeline Integrity programme remains in place with annual third party verification visits by independent auditors. The deployment is explicitly positioned to underpin consumer confidence by providing immutable provenance information and to enable Sightholders and retailers to verify origin at scale. |
Buyer Intent: Companies Evaluating TracrTM
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