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Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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List of Twilio Engage Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Amaysim Communications 350 $110M Australia Twilio Twilio Engage Customer Data Platform 2021 n/a In 2021, Amaysim implemented Twilio Engage as a Customer Data Platform to unify customer profiles and build audiences for personalized marketing across Australia. The deployment used Twilio Segment to ingest and consolidate behavioral and transactional data, with the primary objective of enabling targeted marketing and retention workflows for the companys marketing and CRM functions. Twilio Engage, formerly Personas, was configured for profile stitching, audience segmentation, and real time audience activation, enabling orchestration of lifecycle campaigns and automated messaging. Configuration emphasized identity resolution and persistent customer profiles, with automation rules and event driven triggers used to move approximately 90 percent of campaigns into automated execution. The implementation connected Twilio Segment to Salesforce Marketing Cloud for campaign execution, creating a direct activation path from unified profiles to campaign delivery. Operational coverage centered on Amaysims marketing and CRM teams across Australia, with data flows established from event ingestion through audience build to campaign orchestration and execution. Governance consolidated audience definitions and activation rules into a central CDP controlled by marketing, while process changes focused on centralized audience management and automated campaign workflows. Outcomes reported in the Twilio case study include AUD 7.3M saved from reduced churn and the automation of about 90 percent of campaigns, demonstrating reduced manual campaign operations and sustained retention activity through the Twilio Engage implementation.
Central Group Retail 4000 $700M Thailand Twilio Twilio Engage Customer Data Platform 2023 n/a In 2023 Central Group deployed Twilio Segment and Twilio Engage to unify online and offline customer data for omnichannel marketing and reactivation campaigns in Thailand. This Customer Data Platform implementation was led by Central Retail Digital and targeted marketing and CRM workflows across the retailer's operations, consolidating behavioral events and transactional records into unified customer profiles. The implementation used Twilio Engage as the audience activation layer alongside Segment for data ingestion, with explicit use of reverse ETL and dynamic audience orchestration to operationalize segments. Configuration emphasized RFM powered segmentation for reactivation campaigns, profile stitching across channels, and automated audience refresh to support real time and scheduled campaign execution. Integrations focused on online and offline customer data sources, feeding unified profiles into email and messaging channels and broader marketing execution systems for omnichannel orchestration. Operational coverage centered on marketing and CRM functions across Central Group's Thailand retail footprint, using audience orchestration to coordinate campaigns across digital storefronts and physical store touchpoints. Governance established centralized audience definitions and orchestration workflows to control activation and reactivation logic within Twilio Engage, enabling consistent audience reuse across campaigns. The deployment delivered a documented outcome of a 10x revenue increase from RFM powered reactivation campaigns, with Twilio Engage listed among the products used for audience activation.
Sotheby's Retail 1713 $805M United States Twilio Twilio Engage Customer Data Platform 2022 Gangverk In 2022, Sotheby's implemented Twilio Segment and Twilio Engage as its Customer Data Platform for North America, engaging Gangverk as the implementation partner. The deployment targeted centralized customer profiling to support email and digital marketing workflows managed by the marketing and CRM teams. Twilio Segment was configured to centralize event and profile data into a single identity store, enabling audience segmentation and real time event streaming for downstream activation. Twilio Engage was used alongside Segment to build reusable audiences and orchestrate multichannel campaigns, leveraging typical CDP capabilities such as identity resolution, audience segmentation, and journey orchestration to support personalized email and digital marketing. Integrations focused on feeding audience definitions and event triggers into email and digital marketing channels, with operational coverage concentrated in North America across marketing, CRM, and digital channels. Gangverk led implementation work to operationalize audience reuse, campaign orchestration workflows, and centralized data governance practices for campaign teams. The implementation produced explicit business outcomes reported by the vendor, including one billion dollars in annual spending attributed to targeted email and digital marketing and a 69 percent boost in social reach, outcomes tied to audience driven campaigns enabled by Twilio Segment and Twilio Engage.
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FAQ - APPS RUN THE WORLD Twilio Engage Coverage

Twilio Engage is a Customer Data Platform solution from Twilio.

Companies worldwide use Twilio Engage, from small firms to large enterprises across 21+ industries.

Organizations such as Sotheby's, Central Group and Amaysim are recorded users of Twilio Engage for Customer Data Platform.

Companies using Twilio Engage are most concentrated in Retail and Communications, with adoption spanning over 21 industries.

Companies using Twilio Engage are most concentrated in United States, Thailand and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Twilio Engage across Americas, EMEA, and APAC.

Companies using Twilio Engage range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Twilio Engage include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Twilio Engage customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.