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Central Group
Location
22 Soi Somkid, Ploenchit, Lumpini, Pathumwan,
Bangkok, 10330,
Thailand
Website
https://www.centralgroup.com/
Phone
66 2 254 7007
Artw industry
Retail
Employee
Revenue

Central Group Technographics

Central Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Central Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Central Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Central Group has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2017, Adobe Connect for Audio Video and Web Conferencing in 2020, Twilio Engage for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Central Group is running and its propensity to invest more and deepen its relationship with SAP , WorkForce Software , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Central Group revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Central Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Central Group Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP SuccessFactors Employee Central Core HR HCM n/a 2017 2017
Learning and Development HCM 2017 2017
Payroll HCM 2017 2017
Performance and Goal Management HCM 2021 2021
Recruiting, Applicant Tracking System HCM 2017 2017
Time and Attendance HCM 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2020 2020
Collaboration Collaboration 2018 2018
Collaboration Collaboration 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Twilio Legacy Twilio Engage Customer Data Platform CRM n/a 2023 2023
In 2023 Central Group deployed Twilio Segment and Twilio Engage to unify online and offline customer data for omnichannel marketing and reactivation campaigns in Thailand. This Customer Data Platform implementation was led by Central Retail Digital and targeted marketing and CRM workflows across the retailer's operations, consolidating behavioral events and transactional records into unified customer profiles. The implementation used Twilio Engage as the audience activation layer alongside Segment for data ingestion, with explicit use of reverse ETL and dynamic audience orchestration to operationalize segments. Configuration emphasized RFM powered segmentation for reactivation campaigns, profile stitching across channels, and automated audience refresh to support real time and scheduled campaign execution. Integrations focused on online and offline customer data sources, feeding unified profiles into email and messaging channels and broader marketing execution systems for omnichannel orchestration. Operational coverage centered on marketing and CRM functions across Central Group's Thailand retail footprint, using audience orchestration to coordinate campaigns across digital storefronts and physical store touchpoints. Governance established centralized audience definitions and orchestration workflows to control activation and reactivation logic within Twilio Engage, enabling consistent audience reuse across campaigns. The deployment delivered a documented outcome of a 10x revenue increase from RFM powered reactivation campaigns, with Twilio Engage listed among the products used for audience activation.
Customer Engagement CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at Central Group
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Central Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Central Group Technographics

Central Group is a Retail organization based in Thailand, with around 4000 employees and annual revenues of $700.0 million.

Central Group operates a diverse technology stack with applications such as SAP SuccessFactors Employee Central, Adobe Connect and Twilio Engage, covering areas like Core HR, Audio Video and Web Conferencing and Customer Data Platform.

Central Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Adobe Systems and Twilio.

Central Group recently adopted applications including Twilio Engage in 2023, Amazon EC2 in 2022 and Amazon CloudFront in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Central Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Central Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Central Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.