List of UpMail Platform Customers
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Since 2010, our global team of researchers has been studying UpMail Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased UpMail Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using UpMail Platform for Marketing Automation include: Radisson Hotel Group, a Belgium based Leisure and Hospitality organisation with 100000 employees and revenues of $7.30 billion, Iberostar Group, a Spain based Leisure and Hospitality organisation with 34000 employees and revenues of $2.57 billion, Hard Rock Hotel Penang, a Malaysia based Leisure and Hospitality organisation with 1300 employees and revenues of $145.0 million and many others.
Contact us if you need a completed and verified list of companies using UpMail Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The UpMail Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hard Rock Hotel Penang | Leisure and Hospitality | 1300 | $145M | Malaysia | UpMail | UpMail Platform | Marketing Automation | 2023 | n/a |
In 2023 Hard Rock Hotel Penang's global sales organization adopted the UpMail Platform as its Marketing Automation solution to centralize branded, media rich outreach for trade shows, event invitations and promotional campaigns. The implementation positioned UpMail Platform as the primary outbound email orchestration tool for sales and marketing activities, with a focus on template management and campaign consistency across the property and regional sales teams.
The deployment emphasized template library and campaign orchestration capabilities, with the vendor case study reporting two years of usage, more than 80 templates created and over 1,000 emails sent to 40,000 plus recipients. Configuration work centered on reusable templates, personalization tokenization and scheduling workflows that let teams tailor messaging for events and promotions while maintaining brand controls.
Integrations were implemented with Outlook and Salesforce to streamline sales workflows and ensure outreach lived inside the seller workflow, with engagement signals fed back into the CRM. The Outlook connection enabled in-client send and tracking workflows, while the Salesforce integration supported campaign association and lead engagement visibility for sales follow up.
Governance focused on centralizing content standards and establishing template ownership to reduce ad hoc creative variations across the global sales organization. The vendor case study reports that the UpMail Platform improved personalization, efficiency and measurable engagement for sales and marketing activities, outcomes that Hard Rock Hotel Penang used to justify continued platform adoption.
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Iberostar Group | Leisure and Hospitality | 34000 | $2.6B | Spain | UpMail | UpMail Platform | Marketing Automation | 2018 | n/a |
In 2018 Iberostar Group implemented UpMail Platform to support Marketing Automation for its international B2B sales outreach across EMEA and the Americas. The deployment targeted Iberostar's B2B sales teams and was scoped to standardize and localize email proposals and prospecting for group and partner outreach.
The UpMail Platform rollout emphasized standardized, multilingual email templates and personalization workflows to support sales and CRM processes, enabling high-volume personalized outreach. Configuration focused on template governance, localization workflows, and automated prospecting sequences consistent with Marketing Automation capabilities, with the platform used to generate and send personalized sales messages at scale.
Operational coverage included international B2B sales teams across EMEA and the Americas and impacted sales, group sales, and partner relationship functions. According to the vendor case study the implementation drove measurable engagement gains, producing more than 48,000 personalized B2B sales emails in year one.
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Radisson Hotel Group | Leisure and Hospitality | 100000 | $7.3B | Belgium | UpMail | UpMail Platform | Marketing Automation | 2019 | n/a |
In 2019, Radisson Hotel Group's South Africa sales team implemented the UpMail Platform as a Marketing Automation solution to produce visual, branded proposals and personalized sales emails for a broad B2B audience. The deployment emphasized meetings and group sales workflows and was described by the vendor as supporting CRM and sales activities, which moved content creation closer to regional sales users and reduced dependency on central marketing resources.
The implementation leveraged UpMail Platform capabilities for branded proposal generation, email personalization and templated outbound messaging, enabling sales to assemble professional presentations for client meetings and group bookings. Source commentary highlights the platform operating within CRM-driven sales workflows rather than specifying upstream systems, and governance shifted toward delegated content control so regional teams could create and send materials without frequent central marketing intervention, improving presentation quality and engagement in regional outbound communications.
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