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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Michelin, an e2open customer evaluated Oracle Transportation Management

List of Verity Loyalty Management Suite Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Le Sirenuse Italy Leisure and Hospitality 80 $38M Italy Verity Verity Loyalty Management Suite Customer Loyalty 2025 n/a In 2025 Le Sirenuse Italy engaged Verity and ran a CRM workshop at Le Sirenuse Positano to plan and implement the Verity Loyalty Management Suite as a Customer Loyalty solution. The engagement centered on architecting guest personalization and retention capabilities using the Verity Loyalty Management Suite, with explicit intent to manage guest data and loyalty programs across Europe. The implementation narrative focused on Customer Loyalty functional modules typical for hotel operations, including centralized guest profile and identity resolution, loyalty tier and rewards management, segmentation and targeted offers, and campaign orchestration for guest lifecycle communication. Verity Loyalty Management Suite was positioned to support personalization workflows driven by guest attributes and booking behaviors, and to operationalize membership rules and point accrual configurations. Workshop outputs emphasized mapping guest data sources and operational touchpoints, aligning front office, guest services, reservations and marketing processes to the new loyalty workflows. Governance topics addressed during planning included data consent capture, segmentation governance, role-based access for hotel staff, and a staged rollout plan starting at the Positano property with configuration templates suitable for broader European program management. Expected outcomes articulated by the engagement included improved guest experience through more consistent personalization and increased repeat bookings driven by coordinated loyalty offers. The narrative reflects a hotel-level implementation for Le Sirenuse Italy using Verity Loyalty Management Suite to centralize Customer Loyalty operations and standardize loyalty program execution across the hotel and wider European guest base.
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