List of Verizon Media DSP Customers
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Since 2010, our global team of researchers has been studying Verizon Media DSP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Verizon Media DSP for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Verizon Media DSP for Digital Advertising Platform include: Doritos United States, a United States based Consumer Packaged Goods organisation with 55000 employees and revenues of $24.80 billion, Canada Goose, a Canada based Retail organisation with 3942 employees and revenues of $991.0 million, Kam Kee Catering Group Hong Kong, a Hong Kong based Leisure and Hospitality organisation with 900 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Verizon Media DSP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Verizon Media DSP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Canada Goose | Retail | 3942 | $991M | Canada | Verizon | Verizon Media DSP | Digital Advertising Platform | 2020 | n/a | In 2020 Canada Goose ran a programmatic advertising campaign using Verizon Media DSP, a Digital Advertising Platform. The initiative was executed by agency Matterkind and was featured in Verizon Media DSP summit materials. The deployment leveraged Verizon Media DSP capabilities for programmatic media buying, viewability optimization, and conversion tracking, with configuration of bidding strategies, inventory targeting, and creative tagging to enable measurement and optimization. Verizon Media DSP was configured to prioritize viewability signals and conversion-focused bid logic as part of campaign setup. Operational responsibility rested with Canada Goose marketing and ad operations teams, while Matterkind handled day to day campaign orchestration inside the Verizon Media DSP interface. Integrations emphasized ad tech touchpoints for viewability measurement and conversion reporting consistent with programmatic platform workflows described in the summit write-up. Reported outcomes from the summit write-up include over 68% viewability and a 48% reduction in cost per acquisition, demonstrating improved viewability and conversion efficiency for Canada Goose using Verizon Media DSP. The case was presented in Verizon Media DSP summit materials as an example of platform-led programmatic optimization. | |
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Doritos United States | Consumer Packaged Goods | 55000 | $24.8B | United States | Verizon | Verizon Media DSP | Digital Advertising Platform | 2021 | n/a | In 2021, Doritos United States deployed Verizon Media DSP as a Digital Advertising Platform to run a marketing and advertising campaign in the Philippines. The initiative centered on promoting an augmented reality experience called Doritos Quest and targeted reach and engagement for the brand. Verizon Media DSP provided core programmatic media buying and audience targeting capabilities, while RYOT Studio delivered the AR creative and experiential assets for the Doritos Quest game. The implementation combined programmatic creative delivery, inventory and frequency controls, and measurement instrumentation to support impression and click optimization. Operationally the campaign was executed across the Philippines under marketing and advertising ownership, with Verizon Media DSP integrated with RYOT Studio for creative execution and campaign orchestration. The programmatic campaign reached over 11 million users and delivered 140 million impressions, with a case study reporting click through rate improvements up to 50 percent and cost per click approximately 40 percent lower than benchmarks. | |
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Kam Kee Catering Group Hong Kong | Leisure and Hospitality | 900 | $50M | Hong Kong | Verizon | Verizon Media DSP | Digital Advertising Platform | 2020 | n/a | In 2020, Kam Kee Catering Group Hong Kong deployed Verizon Media DSP as a Digital Advertising Platform to run programmatic digital out-of-home advertising at Hong Kong International Airport. The deployment targeted arriving travelers with a seasonal campaign timed for late December and early January, and the campaign ran from December 24, 2020 to January 10, 2021 to drive in-terminal store visitation. Verizon Media DSP was configured to deliver programmatic DOOH inventory and dynamic creative optimization, serving location-aware ad units with QR redemption mechanisms. The implementation used dynamic creative modules to swap creative based on time and audience signals and to embed scannable QR codes for redemption tracking, leveraging standard Digital Advertising Platform capabilities such as campaign scheduling, creative variant testing, and audience segmentation. The deployment integrated with VIOOH and JCDecaux to access airport digital inventory, orchestrating impressions through those DOOH exchanges. Operational coverage focused on arrival corridors at Hong Kong International Airport and the campaign workflow included creative ingestion, scheduling, and real-time status monitoring through the Verizon Media DSP interface. Campaign governance was managed by Kam Kee Catering Group Hong Kong marketing operations, aligning creative approvals, QR redemption logistics, and in-store redemption processes with defined campaign windows. Public reporting from the campaign notes positive customer feedback and uplifted store visitation intent, and QR redemption provided a trackable engagement signal for post-campaign reconciliation. |
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