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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Vimeo Lead Gen Tools Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Atoms Retail 30 $15M United States Vimeo Vimeo Lead Gen Tools Lead Generation 2016 n/a In 2016 Atoms deployed Vimeo Lead Gen Tools as its Lead Generation platform to power launch marketing and storytelling in the United States. Atoms used Vimeo-hosted video and Vimeo collaboration and hosting tools to build a 40,000 person waitlist prior to public launch, supporting demand generation and community growth. The implementation converted video audiences into signups through video driven lead capture workflows. Deployment centered on Vimeo-hosted content as the primary content delivery and capture layer, with video pages instrumented to drive signup flows and waiting list registration. Use of specific Vimeo Lead Gen Tools modules such as in video forms and registration mechanisms is inferred from the case study rather than explicitly named, while the case study explicitly describes a marketing and CRM implementation that captured viewer contact information. Operational ownership rested with the marketing organization, which executed storytelling, video collaboration and audience nurturing to convert viewers into prospects, and the approach emphasized content staging, embedded video capture and a marketing led rollout to support demand generation and community growth.
Non-Stop Dogwear Retail 40 $23M Norway Vimeo Vimeo Lead Gen Tools Lead Generation 2023 n/a In 2023, Non-Stop Dogwear implemented Vimeo Lead Gen Tools. The deployment used Vimeo Interactive to host clickable product videos and quizzes as part of a Lead Generation implementation on product pages and in distributor training content, supporting the Norway based e-commerce operation with distribution across 40+ countries. The implementation configured interactive-video assets to present clickable hotspots, embedded quizzes and call to action overlays, aligning with Lead Generation workflows that capture prospect intent on product pages. Vimeo Lead Gen Tools was applied to both customer-facing product detail pages and to training modules, enabling content reuse between marketing and distributor enablement. Operational coverage included marketing, e-commerce merchandising and distributor enablement teams, with interactive videos published on product pages and into distributed training libraries across the global channel network. Distributor training content was explicitly designed to reduce sizing errors and scale training across partner sites and markets. The case study reports outcomes tied to interactive-video usage, notably a 34% higher conversion rate and reduced return rates, with interactive videos serving as the mechanism for improved product education and lead capture across commerce and channel-facing workflows.
Ringier Switzerland Media 2000 $356M Switzerland Vimeo Vimeo Lead Gen Tools Lead Generation 2023 n/a In 2023, Ringier Switzerland's Ringier Advertising Brand Studio implemented Vimeo Lead Gen Tools for marketing and advertising campaigns across Switzerland and the EMEA region, using the application to support client-facing campaign delivery in the Lead Generation category. The deployment was led from the Brand Studio and focused on interactive creative formats to capture direct engagement and track campaign-level interaction. The implementation leveraged Vimeo Interactive, using branching videos and hotspots to create nonlinear viewing paths and clickable elements that drive direct link clicks, explicitly embedding interactive-video into campaign creative. Vimeo Lead Gen Tools was configured to surface engagement points within video assets and to support campaign creatives that require clickable CTAs and audience navigation between content branches. Operational measurement was a core component, with the case study reporting a roughly 73% engagement rate and a 4.9% click-through rate on a campaign, generating thousands of link clicks, outcomes surfaced directly from the interactive-video implementation. These metrics were used to validate campaign engagement and to demonstrate the channel's ability to produce measurable click activity for advertisers. Governance and workflows were centralized in Ringier Advertising, which operationalized Vimeo Lead Gen Tools into existing creative production and campaign delivery processes, instrumenting campaign-level reporting and creative QA for interactive assets. The rollout emphasized studio-driven configuration and analytics instrumentation for advertising and marketing functions across Ringier's Switzerland and EMEA client work.
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