List of WebEngage Marketing Automation Customers
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Since 2010, our global team of researchers has been studying WebEngage Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased WebEngage Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using WebEngage Marketing Automation for Marketing Automation include: MakeMyTrip, a India based Professional Services organisation with 5122 employees and revenues of $978.0 million, Chaayos, a India based Consumer Packaged Goods organisation with 1000 employees and revenues of $250.0 million, Wego Singapore, a Singapore based Leisure and Hospitality organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using WebEngage Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The WebEngage Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Chaayos | Consumer Packaged Goods | 1000 | $250M | India | WebEngage | WebEngage Marketing Automation | Marketing Automation | 2018 | n/a |
In 2018, Chaayos launched WebEngage Marketing Automation to run retention journeys, personalized campaigns, and NPS driven feedback loops for its retail and cafe business in India. The WebEngage Marketing Automation implementation focused on journey orchestration and behavioral segmentation to support lifecycle marketing and targeted re engagement workflows. Functional capabilities implemented included retention journeys, personalized campaign execution, and automated NPS capture and routing for customer feedback.
The deployment served Chaayos retail and cafe operations across India and tied into customer lifecycle and loyalty workflows, impacting marketing, customer experience, and retention functions. Journeys produced a 22% uplift in repeat purchases and a 154% uplift in repurchases from inactive users within months of go live, outcomes reported in the implementation case study. NPS driven feedback loops were instrumented to capture sentiment and trigger targeted re engagement, enabling closed loop retention actions by marketing teams.
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MakeMyTrip | Professional Services | 5122 | $978M | India | WebEngage | WebEngage Marketing Automation | Marketing Automation | 2019 | n/a |
In 2019, MakeMyTrip deployed WebEngage Marketing Automation to improve hotel-partner engagement and orchestrate cross-channel, lifecycle-driven campaigns. The implementation targeted Go-MMT’s InGo-MMT extranet within the Travel/OTA process area and operated primarily in India with extensions into select international geographies. MakeMyTrip used WebEngage Marketing Automation in the Marketing Automation category to support partner engagement and retention workflows.
The deployment emphasized campaign orchestration, lifecycle segmentation, and reusable engagement workflows for hotel partners, leveraging the WebEngage Marketing Automation platform to automate personalized communications across digital channels. Configuration prioritized lifecycle-driven templates, event-triggered sequences and segmentation logic to drive monthly active user engagement. The solution went live within 30 days after onboarding in 2019, reflecting a compressed rollout timeline and a template-led implementation approach.
Operational scope centered on the Go-MMT’s InGo-MMT extranet, affecting partner management and operations in the Travel/OTA process area, with governance focused on campaign approval, segmentation rules and messaging templates. The implementation delivered a 1.3X increase in monthly active users and achieved up to a 20% MAU uplift in some international geographies, outcomes reported after the initial rollout period.
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Wego Singapore | Leisure and Hospitality | 100 | $10M | Singapore | WebEngage | WebEngage Marketing Automation | Marketing Automation | 2019 | n/a |
In 2019, Wego Singapore implemented WebEngage Marketing Automation, adopting the Marketing Automation platform to support its Travel OTA operations. The WebEngage Marketing Automation deployment was targeted to enable multilingual, event-based onboarding and hyper-personalized omnichannel campaigns across Singapore and MENA.
The implementation centered on event-triggered onboarding workflows, segmentation and behavioral targeting, multilingual content orchestration, and cross-channel campaign orchestration to improve mobile app activation and user engagement. Configuration emphasized event-based instrumentation and personalization logic within the Marketing Automation environment, aligning messaging cadence and content variants to user lifecycle stages relevant to an online travel agency.
Operational coverage included Wego Singapore’s Travel OTA operations across Singapore and MENA, with the platform used to expand user reachability and activation in the app channel. The 2019 deployment delivered explicit outcomes reported by the customer, including an 8X increase in conversions, a 27% uplift in app activation, and approximately a 6X growth in user reachability.
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Buyer Intent: Companies Evaluating WebEngage Marketing Automation
- Jadavpur University, a India based Education organization with 2000 Employees
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