List of Wedel MediaSales Analytics Customers
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Since 2010, our global team of researchers has been studying Wedel MediaSales Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wedel MediaSales Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wedel MediaSales Analytics for Analytics and BI include: Astro Radio, a Malaysia based Media organisation with 500 employees and revenues of $55.0 million, TVN Media Panama, a Panama based Media organisation with 250 employees and revenues of $20.0 million, AG Radio Holding Romania, a Romania based Media organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Wedel MediaSales Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wedel MediaSales Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AG Radio Holding Romania | Media | 50 | $5M | Romania | Wedel Software | Wedel MediaSales Analytics | Analytics and BI | 2018 | n/a | In 2018, AG Radio Holding Romania implemented Wedel MediaSales Analytics to coordinate commercial and scheduling operations across its Romanian radio group. The deployment focused on integrating the work of sales, traffic and programming teams, using the MediaSales platform to centralize order to play workflows and internal KPI tracking. Wedel MediaSales Analytics was configured to deliver Analytics and BI capabilities including consolidated sales reporting, KPI dashboards and workflow consolidation between commercial sales and traffic operations. Configuration emphasized analytics driven reporting and role based dashboards to support sales pipelines and airtime scheduling processes. Operational coverage spanned sales, traffic and programming departments across the Romania group, with the rollout oriented toward consolidating sales and traffic workflows and standardizing KPI definitions. Governance changes centered on cross departmental process alignment and shared KPI governance, with the platform used to surface sales and traffic performance metrics for commercial decision making. | |
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Astro Radio | Media | 500 | $55M | Malaysia | Wedel Software | Wedel MediaSales Analytics | Analytics and BI | 2019 | n/a | In 2019, Astro Radio entered a licensing agreement with Wedel Software to deploy Wedel MediaSales Analytics across its Malaysia radio network, targeting centralized revenue and traffic management. The engagement used Wedel MediaSales Analytics as part of the broader MediaSales Suite to consolidate sales, traffic and revenue processes under a single Analytics and BI platform, with explicit goals of centralized reporting and inventory control for advertising inventory. The implementation focused on operationalizing sales and traffic modules, revenue management workflows, centralized reporting and inventory control capabilities, and analytic dashboards for sales operations and traffic planning. Deployment was executed as a centralized instance serving Astro Radio stations and commercial teams in Malaysia, with configuration to align inventory control and scheduling workflows, and governance to standardize sales and traffic processes across sites. Wedel MediaSales Analytics provided the Analytics and BI functionality to unify transaction and inventory data for reporting and operational control, enabling consolidated visibility for sales, traffic and revenue functions. | |
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TVN Media Panama | Media | 250 | $20M | Panama | Wedel Software | Wedel MediaSales Analytics | Analytics and BI | 2020 | n/a | In 2020, TVN Media Panama implemented Wedel MediaSales Analytics as part of a broader deployment of Wedel Software’s MediaSales suite to consolidate sales, traffic and scheduling across television, radio and digital platforms in Panama. The deployment placed Wedel MediaSales Analytics inside the Analytics and BI category to centralize workflows and surface consolidated reporting and KPI generation for commercial teams. The implementation focused on sales, traffic and scheduling modules, consolidating booking and scheduling workflows and centralizing campaign and inventory reporting for broadcast and digital channels. Wedel MediaSales Analytics served as the reporting and KPI layer, aggregating sales orders, traffic schedules and placement records to produce unified commercial metrics and campaign performance indicators for sales and operations staff. Operational scope covered TVN’s television, radio and digital business units in Panama, aligning sales, traffic and scheduling teams under a single data and workflow model. Governance work emphasized standardized KPI definitions and centralized reporting processes to support commercial decision making, with the explicit objective of improving commercial performance. |
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